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An Entrepreneur’s Reading List, With Emoji Book Reviews

December 2, 2017

This is my entrepreneur’s reading list and I hope you enjoy it!

A few years ago I was completely allergic to reading books. Not medically allergic, I just didn’t want to invest the time nor did I see the value of flipping through pages of writing.

I was young and dumb. These days, I average reading about one book per week and wanted to create a place where I could share the books I’ve read with simple one-sentence reviews of them (including a fun emoji rating system!)

Feel free to bookmark this page and revisit it as I update my reading list often 👍🏻

Here’s the highly advanced emoji book rating system I’ve created:

  • Books with a green highlight box are MUST READS!
  • 😎😎😎 means you should DEFINITELY read it
  • 😎😎 means I really liked it
  • 😎 means I recommend it
  • 🤧 means you should skip it
  • 😶 means I couldn’t decide (deal with it)
  • 🕵️ means I’m currently reading it

Jason Zook Entrepreneur Reading List

This page is organized by year, with the most recent book I’ve read, or am in the process of reading, at the very top.

I’m ALWAYS up for great book recommendations! Please make sure to search this page for a book you might want to recommend. If I haven’t read it yet, shoot me an email or a tweet at me.

Disclosure: Most of the links below are affiliate links. You don’t have to use those, but I get a tiny kickback from Amazon if you do (and it doesn’t cost you any extra!) Also, I read 99% of books on the Amazon Kindle Voyage and love it.

Before we dive into the books I’ve read, here are the books I’m CURRENTLY reading…


Books I’m Currently Reading!

Ark, by Veronica Roth (Still Reading 🕵️)

I’m currently reading this book so I haven’t written a one-sentence review of any kind yet, but when I finish the book I’ll review it and move it to the read section!

Dark Age (Red Rising Series book 5), by Pierce Brown (Still Reading 🕵️)

I’m currently reading this book so I haven’t written a one-sentence review of any kind yet, but when I finish the book I’ll review it and move it to the read section!

Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us, by Dan Lyons (Still Reading 🕵️)

I’m currently reading this book so I haven’t written a one-sentence review of any kind yet, but when I finish the book I’ll review it and move it to the read section!

The First Girl Child, by Amy Harmon (Still Reading 🕵️)

I’m currently reading this book so I haven’t written a one-sentence review of any kind yet, but when I finish the book I’ll review it and move it to the read section!

Books “On Deck” on My Kindle

A Gentleman In Moscow – Amor Towles

The “Forward Collection” of short stories

We Learn Nothing – Tim Kreider

The Dead Beat – Marilyn Johnson

Start, Love, Repeat – Dorcas Cheng-Tozun

Final Girls – Rylie Sager

The Flinch – Julien Smith

Nightingale – Kristin Hannah

The Knowledge – Steven Pressfield and Shawn Coyne

Winners Never Cheat – Jon M. Huntsman


These are the books I’ve read so far in 2020


Summer Frost, by Blake Crouch – 😎 😎 😎

If you scroll through my reading list you’ll see I’m a BIG Blake Crouch fan and this short story that’s part of the “Forward Collection” was AWESOME! Thoroughly enjoyed it and wish it was a full-length book; I wanted more!

Children of Virtue and Vengeance (Legacy of Orisha), by Tomi Adeyemi – 😎 😎

This is the sequel to Children of Blood and Bone and it was definitely a solid read! I wasn’t as sucked in and unable to put it done as I was with Tomi’s first book but it was absolutely still worth reading and I’m excited for the next book in the series.


These are the 30 books I read in 2019


The Institue, by Stephen King – 😎 😎 😎

Only my second Stephen King book and I think I need to read more of his work! Thoroughly enjoyed this book and it’s not a horror book by any means. A fun read that kept my attention throughout (almost as if King was good at this or something!)


Embrace Your Weird, by Felicia Day – 😎

This was an interesting read for me because my own book Own Your Weird came out a month prior and our book titles are all-too similar 😆. I’d never read anything by Felicia Day but was pleasantly surprised by her authentic voice and the style of straightforward and practical writing (much like my own!)

The Princess of Mars, by Edgar Rice Burroughs – 😶

I had never heard of this book but it came across my radar and then I realized it was the book the movie John Carter was based on AND it was written in 1912 (!) which was super intriguing because of the “science” fiction part of this book from a century ago. Maybe give it a shot?

Supermarket, by Bobby Hall (aka Logic, the rapper) – 😶

I wanted to love this book because I love Logic’s music and creativity but it kind of felt like I was reading someone’s first book. It wasn’t bad by any means but I’ll be curious to see how his writing style improves with his next book.

Randomize, by Andy Weir – 😎

One day I was browsing the Kindle recommended book list and I saw a new book from Andy Weir (The Martian) and got SUPER excited… Turns out, this book was part of a short-story series from a bunch of great authors and I enjoyed this thoroughly and plan to read the rest of the “Forward collection.”

Clockwork, by Mike Michalowicz – 😶

One of our Wandering Aimfully members mentioned she was going to read this book and I decided to dive in as well. It kept my attention for about 2/3 of the book and much like Michalowicz’s Profit First I felt like I got the gist and could move on.

AFTERLIFE, by Marcus Sakey – 😎😎

Suuuuuuper interesting book! This was definitely a page-turner for me as I got sucked into the plot and the main character’s journey. A unique twist on the “post apolocyptic” genre!

Recursion, by Black Crouch – 😶

As you read further on this list you’ll find that I’m a big Blake Crouch fan (the Pines series is one of my favorites of all time) but something about this story and the characters didn’t jive with me. Maybe it was just me? Maybe it was weird timing in my life? No idea, but it was just ho-hum for me.

Challenge Accepted!: 253 Steps to Becoming an Anti-It Girl, by Celeste Barber – 😎

Celeste is one of my favorite people to follow on Instagram (@celestebarber) and I grabbed her book right when it came out. It wasn’t as funny as I’d hoped, probably because her IG-game is SO GOOD, but it was still entertaining nonetheless.

Seveneves: A Novel, by Neal Stephenson – 😶

I read just past the 50% mark in this book and could not get excited about continuing to read it. I’m not exactly sure what happened but this book started our strong for me and I slowly lost interest over time and then gave up.

The Solar War (The Long Winter Book 2), by A.G. Riddle – 😎 😎 😎

Give me an A.G. Riddle book ANY day of the week and I’m a happy camper! Book two in this series picked up right where book one (Winter World) left off.

The Land: LitRPG Saga (Books 1 thru 7 😱), by Aleron Kong – 😎

Okay, so, this was a 7-book series that I got sucked into for the first 3-4 books but then the last few books I felt like I had to read so I could say I finished the series. I’d DEFINITELY recommend the first book to see if you like the “LitRPG” genre (if you play Zelda: Breath of the Wild, you’ll dig it!) and then going from there.

Extinct (Extracted Trilogy Book 3), by RR Haywood – 😎 😎 😎

Nice and strong finish to the series – definitely a fun storyline that I hadn’t read in other books.

Executed (Extracted Trilogy Book 2), by RR Haywood – 😎 😎 😎

Just as good as the first book in the series (which can be a hard thing to do).

Extracted (Extracted Trilogy Book 1), by RR Haywood – 😎 😎 😎

Found this series after reading The Brilliance Trilogy and really enjoyed it. Fun, funny, and kept my attention!

Written in Fire (The Brilliance Trilogy Book 3), by Marcus Sakey – 😎 😎 😎

Just a fun and exciting trilogy from first page to final page of this 3rd book. Grab this series!

A Better World (The Brilliance Trilogy Book 2), by Marcus Sakey – 😎 😎 😎

I CRUSHED through the second book in Marcus Sakey’s trilogy. Could not devour this fast enough!

Brilliance (The Brilliance Trilogy Book 1), by Marcus Sakey – 😎 😎 😎

I randomly stumbled on this book searching the Kindle Unlimited section and WOW!! Looooved the premise and got sucked into every word. Highly recommend this series!


Sh*t My Dad Says, by Justin Halpern – 😶

We all remember the phenomanon that was Sh*t My Dad Says, right? Well, I didn’t know a book was written and was honestly surprised at how mean/angry Justin’s dad was (not a very funny read IMHO).

Profit First, by Mike Michalowicz – 😎

Many people have raved about this book so I decided to pick it up. Honestly, the first 1/4 of the book was the most necessary part and if you’re a business owner you should read this.

The Calculating Stars: A Lady Astronaut Novel, by Mary Robinette Kowal – 😎

The first few pages of this book had me HOOKED… but then I felt like the character development went on a bit too long and could’ve gotten into more interesting parts of the story quicker. Either way, still a good read.

Sphere, by Michael Crichton – 😎 😎 😎

I feel like most people haven’t read Michael Crichton’s work, we’ve all only just watched Jurassic Park. At the recommendation of someone on Twitter I picked up Sphere and it was GREAT! Also, it was made into a movie in 1998 and it flopped.

Dot Con, by James Veitch – 😎 😎 😎

Odds are, you’ve probably watched on of James Veitch’s hilarious TED Talks and this book had me (actually) laughing outloud while reading his interactions with complete strangers on the Internet.


Children of Time, by Adrian Tchaikovsky – 😶

This book was recommended to me on Twitter and the first 10% of the book was solid – then something happened in the storyline and I just kind of felt MEH and gave up at the 50% mark.

Winter World (The Long Winter Book 1), by A.G. Riddle – 😎 😎 😎

When A.G. Riddle writes, I read. Loved the premise behind this book and I immediately pre-ordered the 2nd book in the series after reading this one.

George Lucas: A Life, by Brian Jay Jones – 😶

I thoroughly enjoyed Brian Jay Jones’ biography about Jim Henson (read in 2016) but I simply could not get into George Lucas’ story and have my attention kept.

Small Fry, by Lisa Brennan-Jobs – 😶

A book written by Steve Jobs’ daughter? Sign me up! Only… wow, a fairly tough read when you realize that Steve Jobs was not a “father figure” kind of guy.

Record of a Spaceborn Few (Wayfarers Book 3), by Becky Chambers – 😎

I wanted to be excited about the 3rd book in this series but something just didn’t keep me as interested.

A Closed and Common Orbit (Wayfarers Book 2), by Becky Chambers – 😎 😎

I dove straight into the second book in the Wayfarers’ trilogy and it kept my attention and turning those digital Kindle pages.

The Long Way to a Small, Angry Planet (Wayfarers Book 1), by Becky Chambers – 😎 😎

Was excited to start a science fiction trilogy written by a female author and Becky Chambers delivered – really enjoyed this unique story.


These are the 30 books I read in 2018


It Doesn’t Have To Be Crazy At Work, by Jason Fried and David Heinemeier Hansson – 😎

Let me start this short review by saying I LOOOVE Jason Fried and DHH, but, this book is pure common sense if you work for yourself and have figured out how to prioritize balance between life and work (if you haven’t figured that stuff out, definitely read this book).

Iron Gold (Red Rising Series Book 4), by Pierce Brown – 😎 😎 😎

I’m admittedly phoning in my reviews for Books 2-4 of the Red Rising series because they’re all equally amazing and you should read them!

Morning Star (Red Rising Series Book 3), by Pierce Brown – 😎 😎 😎

I’m admittedly phoning in my reviews for Books 2-4 of the Red Rising series because they’re all equally amazing and you should read them!

Golden Son (Red Rising Series Book 2), by Pierce Brown – 😎 😎 😎

I’m admittedly phoning in my reviews for Books 2-4 of the Red Rising series because they’re all equally amazing and you should read them!

Red Rising (Red Rising Series Book 1), by Pierce Brown – 😎 😎 😎

This is my RECOMMENDATION OF 2018! The Red Rising series kept me captivated cover to cover and I didn’t want to stop reading this inventive and super-unique fiction series!


Small Giants, by Bo Burlingham – 😶

I wanted this book to tell me something I didn’t already know, but having lived the “small” entrepreneurial story for over a decade, Burlingham’s book didn’t have much for me (but maybe it will for you??)

The Healing Self, by Deepak Chopra – 😎

I’ve never touched such an outwardly-focused self-help book, but was pleasantly surprised to have a bunch of my own ideas about life and taking care of your mental health reaffirmed by such a popular figure in our culture.

Me Talk Pretty One Day, by David Sedaris – 😶

I’d heard such glowing reviews for Sedaris’ writing and I simply couldn’t get into it at all – maybe you’ll fair better, but it just wasn’t for me.

Children of Blood and Bone, by Tomi Adeyemi – 😎 😎 😎

Thoroughly, thoroughly (!) enjoyed Adeyemi’s creativity and story unlike any other I’ve read in a fiction book in recent years. I can’t wait for the next book in this series!

Surprise: Embrace the Unpredictable and Engineer the Unexpected, by Tania Luna & Lee Ann Renninger PhD – 😎

I’ve believed in the idea of “surprise and delight” for as long as I’ve been running my own businesses and this book dives a bit deeper into why this strategy is a good one (and how to apply it!)

So You Want to Talk About Race, by Ijeoma Oluo – 😎

As a white male I am well-aware of all my inherent priviledges and wanted to read something specifically about our complex racial climate – lots of solid takeaways and practical mindset shifts from Ijeoma.

Genome, by A.G. Riddle – 😎 😎 😎

This is the second book in the “Extinction Files” series by Riddle and it did NOT dissappoint (much like the first book Pandemic).

Punch Escrow, by Tal M. Klein – 😎 😎 😎

Reeeeeeaaaaaaally enjoyed this book! Super unique premise and, no spoilers, an interesting twist on the idea of teleportation. Great read!

Bandwidth, by Eliot Piper – 😶

I read Cumulus from Piper earlier in 2018 and thoroughly enjoyed it. Unfortunately, this follow up book from Piper wasn’t as captivating and I shut it down after 40% completely. Bummer.

Pandemic, by A.G. Riddle – 😎 😎

After reading Riddle’s Atlantis trilogy I was excited to dive into his newest series starting with this book. I genuinely enjoyed the plot, the characters, and by the end I couldn’t wait to start the next book. Solid read.

Tiger Woods, by Jeff Benedict & Armen Keteyian – 😎 😎 😎

WOW. This deep dive into the life of Tiger Woods was incredible! I could not put this book down and have an entirely different outlook on Tiger and his entire life. Highly, highly recommend this book.

How To Stop Time, by Matt Haig – 🤧

This was one of those books recommended to you on Kindle after you finish another book. I pushed through to 51% completion and simply couldn’t continue on. There just wasn’t anything that hooked me in, even though the premise of the book was pretty unique.

And Then There Were None, by Agatha Christie – 😶

I really wanted to get into an Agatha Christie book but there was just something about it that didn’t suck me in to continue to turn the pages. Maybe I’ll give it a go again in the future?

Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business, by Jess Ostroff – 😎

I consider Jess a friend and when she asked me to read her book I happily obligded. I don’t need a virtual assistant, however, this book also shares Jess’ story, which I found interesting!

Abandon, by Blake Crouch 😶

You’ll find almost all of Blake Crouch’s books on this reading list because I genuinely love his writing style, yet this book felt more like a horror novel than a suspense novel and I couldn’t get into it. Just wasn’t for me, but maybe you’ll like that kind of thing?

Close To Home, by Robert Dugoni – 🤧

I’ve read every book in the Tracy Crosswhite series by Robert Dugoni and this one fell flat for me. I pushed through to 30% completed and decided to shut it down. Bummer.

Culumus, by Eliot Peper – 😎 😎

I don’t typically gravitate toward dystopian novels, but I first heard about Cumulus on the website TheVerge and I tend to trust their recommendation about anything. It did not disappoint! Really enjoyed this book and am excited to read more from Eliot Peper.

All Over The Place, by Geraldine DeRuiter – 😎 😎 😎

I laughed. I cried (kind of). I snorted while flipping the digital pages of my Kindle. Gerlandine has a magnificent writing style and tells stories like no other. I might read this book again soon, it was that good.


Creative Struggles, by Gavin Aung Than – 😎 😎 😎

You may know Gavin as “Zen Pencils” and have probably stumbled upon one of his comics – I recently found his Bill Watterson comic, which led me to his website, which then robbed me of an hour of my life (in a good way!), and then I purchased this book and read it cover to cover.

All These Worlds, by Dennis E. Taylor – 😎 😎 😎

It’s RARE that I pick up the next book in a series right after the previous one, but that’s exactly what I did with the third (and final?) book in the “We Are Bob” series. I found myself excited to go to bed so I could open my kindle and read through a few chapters each night – riveting, funny, and hard to put down.

For We Are Many, by Dennis E. Taylor – 😎 😎 😎

This is the second book in the “We Are Bob” series and I enjoyed it exponentially more than I enjoyed the first book in the series – I think it was the development of characters and storylines in this book that grabbed my attention and held it tightly from cover to cover.

The Year of Less, by Cait Flanders – 😎 😎 😎

I could not put Cait’s book down – She doesn’t hold back on detailed stories of her battles with addiction and fighting personal demons, as well as sharing her journey with minimalism and figuring out what really matters and what she really values in her life. Read this book!

Manhood: How to Be a Better Man-or Just Live with One, by Terry Crews – 😎 😎

I became a fan of Terry Crews after his role in the movie The Longest Yard where he played “Cheeseburger Eddie” – Nowadays it’s hard to miss Crews and that’s fantastic given all he’s been through in his life and how hard he’s worked to get where he is (I don’t align with his religious beliefs in the book, but they didn’t affect my enjoyment of the stories and life lessons he shared).

The Last Black Unicorn, by Tiffany Haddish – 😶

This is a tough book for me to say you should or shouldn’t read as it’s a combination of funny, sad, and a life completely different from mine (which made it hard to relate to and get into at times) – I’d pick up the sample and make sure you watch a Tiffany Haddish interview or two to get her personality.

We Are Legion (We Are Bob), by Dennis Taylor – 😎

I was at a wedding and met a stranger who was a voracious sci-fi reader so I asked her what her favorite book was and she mentioned the “Bobiverse series” – A super interesting premise for a book (trilogy) that took awhile to get into, but I thoroughly enjoyed by the end.


These are the 33 books I read in 2017


Easy Street (the Hard Way), by Ron Perlman – 😎 😎

Man, Ron Perlman is such an interesting dude! Reading about his winding path through life and celebrity was a definite page-turner (full of laugh out loud funny moments).

Artemis, by Andy Weir – 😎 😎 😎

The much anticipated follow-up novel from the author of The Martian – I gave this book three 😎 because it deserves to be read and was just as good as Weir’s first book… IMHO.

Sleep Smarter: 21 Essential Strategies… a Better Body, Better Health, and Bigger Success, by Shawn Stevenson – 😎

I struggle with getting a good night of sleep and always have – after sharing that fact with the Action Army multiple people mentioned this book and I was surprised by how non-boring it was (although, I was already doing most of the strategies, so no huge increase in sleep improvement).

Desert Places, by Blake Crouch – 😎

I am a Blake Crouch fan and decided to dive into this trilogy, however I will warn you, this series is verrrry dark and is probably best not read right before bed – haha.

Locked Doors, by Blake Crouch – 😶

Second book in the trilogy and it brought some hair-raising twists and turns that I wanted to recommend for you to read, but things get even darker in this book so choose wisely.

Break You, by Blake Crouch – 🤧

The final book in this trilogy really threw me for a loop and mostly because it felt forced, very violent for almost no reason, and didn’t leave me feeling good about life (which… may have been the point, so kudos to Crouch for that).

Masters of Doom, by David Kushner – 😎 😎

This book won’t be for everyone, but if you’re a nerd and enjoyed computer/video games, you definitely remember Doom and the height of its popularity – this behind the scenes look at the “two Johns” who created Doom was a really fun read.

Console Wars, by Blake J. Harris – 😎 😎 😎

As a child of the 90s who played copious amounts of video games on various Nintendos, Sega Genesis, and Sony Playstations, this book was such a cool inside look at how everything went down in the video game console industry (and a great book to read right after Masters of Doom).


Perennial Seller, by Ryan Holiday – 😶

I really dig the concept behind this book, but after reading 50% of it, I couldn’t find a reason to continue to flip the digital pages on my Kindle (so, I guess I’d recommend it, but you don’t need to read the entire book?)

The Atlantis Gene, by A.G. Riddle – 😎 😎

If you’re looking for a new sci-fi trilogy to dive into, this is the one for you – Riddle’s writing is action-packed, has a few twists and turns, and is very imaginative.

The Atlantis Plague, by A.G. Riddle – 😎 😎

I’m typically going in with low hopes for the second book/movie/etc of any trilogy, but this one did NOT disappoint as the plot thickened and the character development continued.

The Atlantis World, by A.G. Riddle – 😎 😎

When I finished the last page of this book I put my Kindle down, looked at my wife, and said: Damn, I wish there was another book in this series! – The third book may be the best in Riddle’s trilogy.

Cradle to Cradle, by William McDonough & Michael Braungart – 😎

I’m giving this book a positive review with a caveat: It’s not a page-turner, but it is a book that makes you think about the things you buy, how those things are made, and why you should think more consciously about your purchasing decisions.

I Can’t Make This Up: Life Lessons, by Kevin Hart – 😎 😎

If there’s one thing I really appreciate about Kevin Hart, besides his hilarious way of looking and talking about life, it’s his honesty about his shortcomings and how much hard work actually goes into success.

Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons – 😎 😎 😎

READ. THIS. BOOK. Whether you’re in the “tech industry” or not, Dan Lyons wrote a fantastic book about his experience working at a big tech company (after being phased out of his job as a journalist).


Kid President’s Guide to Being Awesome, by Robby Novak & Brad Montague – 😎

Like most humans, I looooove me some Kid President – I did feel resistance to continue to open and read this book, and I believe it’s because I got what I needed from it in the first few pages.

Becoming Who We Need To Be, by Colin Wright – 😎

This was the second book of my friend Colin’s I (finally) picked up and any book by Colin is worth your time, money, and attention.

Snowbound, by Blake Crouch – 😎 😎 😎

It’s safe to say Blake Crouch is my favorite author – This was one of those book I not only couldn’t put down, but I also had incredibly vivid mental images of the characters from Crouch’s writing.

Run, by Blake Crouch – 😎

I read this book right after Snowbound and while it was good, I think my brain was stuck in the previous story and couldn’t fully enjoy this one – definitely recommend it though!

Surge: Your Guide to Put Any Idea Into Action, by Matt Kane, Steve Garguilo & Sergiy Skoryk – 😎

I woke up one morning to an email asking if I’d write the foreword to a book about taking more action, along with a copy of the book itself – I was skeptical, but as a turned the digital pages I realized this was the book I’d write about action-taking, so I happily wrote a foreword and fully endorse this book!

How to Be Ultra Spiritual, by JP Sears – 🤧

Following JP Sears on Twitter is fantastic, so when I saw he wrote a book I was truly excited and pre-ordered it immediately – Unfortunately, the book couldn’t keep my attention and kind of fell flat for me.

Born a Crime: Stories from a South African Childhood, by Trevor Noah – 😎 😎 😎

Trevor Noah had humungous shoes to fill at the Daily Show and he’s done a fantastic job, which is why I was happy to dive into his book which was just a delight (and amazing to learn where Trevor came from).

Dust, by Hugh Howey – 😎 😎

Dust is the third book in Howey’s Wool trilogy and it was a great wrap-up to a solid (but admittedly long) series of fiction books.

The Things We Wish Were True, by Marybeth Mayhew Whalen – 😶

A book I really wanted to get into, but every time I opened my Kindle and read the words, it just couldn’t seem to keep my attention (maybe it’s worth a shot for you?)

Will It Fly?, by Pat Flynn – 😎

100% truth: I skim-read my friend Pat’s book, but mostly because I have my own personal experience to test my ideas and find out of they’re worth pursuing/launching/etc – I definitely recommend this if you’re just getting started in biz.

Wayward, by Blake Crouch – 😎 😎 😎

Oh hello again Blake Crouch! I read the first book (Pines) in 2016, and for some stupid reason I didn’t just continue with the second book of the trilogy – this series is soooo good!

The Last Town, by Blake Crouch – 😎 😎 😎

I wisen-ed up and dove right in to the third book in the Warward trilogy right after the second one and giddily flipped the pages wondering what would happen next.

Save the Cat, by Blake Snyder – 😎

While reading all these fiction books and finding out so many of them were optioned for big screen adaption, I got really curious to learn more about writing and selling a movie script, which is why I picked up Snyder’s book – It may not be for you, but I found it interesting.

What If?: Serious Scientific Answers to Absurd Hypothetical Questions, by Randall Munroe – 😶

Soooo…. I know I read this book because it says 100% completed on my Kindle, but I couldn’t remember a damn thing about it – I guess that says something? No clue. Sorry. #honesty

The Trapped Girl, by Robert Dugoni – 😎 😎

The fourth book in Dugoni’s Tracy Crosswhite series picked up right where the previous three books left off, filled with small twists, turns, and mysterious events.

Departure, by A.G. Riddle – 😶

This was the first book of Riddle’s I picked up, and I struggled to find interest in continuing to read it – Maybe I’ll give it a go again in the future?

Essentialism, by Greg McKeown – 😎 😎 😎

I cannot recommend Essentialism enough as it’s a wonderful way to think about life and business, no matter where you are on your journey (this was my second time reading it).


Eating Animals, by Jonathan Safran Foer – 😎 😎 😎

LIFE CHANGING BOOK ALERT! I’m not joking, Foer’s book put my wife and I on a path to plant-based eating, and I’m so glad I pushed through a book that was hard to read at times (but VERY important) – please read this book!



These are the 45 books I read in 2016


To Pixar and Beyond, by Lawrence Levy – 😎

I’d read Creativity Inc but was intrigued by this book to learn more about Pixar’s business, the crazy Disney contracts, and unique stories about Steve Jobs.

Ego is the Enemy, by Ryan Holiday – 🤧

I loved loved loooooooved Holiday’s book The Obstacle is the Way, but didn’t love love loooove this one (military history doesn’t inspire me).

Total Recall, by Arnold Schwarzenegger – 😎😎

Like him or hate him, Arnie has had a pretty crazy life and I appreciated learning more of it from the Austrian horse’s (honest) mouth.

Bird by Bird, by Anne Lamott – 😶

I could never write a book as eloquently written as this book and that intimidated me and made it hard to finish (just telling the truth!)

My Sister’s Grave, by Robert Dugoni – 😎😎

I found this book on Kindle Unlimited for free and decided to see if a book with 12,500+ positive reviews could live up to the hype — and not only did it live up to the hype, it sparked my interest in fiction books.

Her Final Breath, by Robert Dugoni – 😎😎

This is the follow-up to My Sister’s Grave and it did not disappoint, if anything, it appointed and appointed really well!

The Clearing, by Robert Dugoni – 😶

I’m not sure if I got burnt out on fiction by reading too many fiction books back-to-back, or maybe just the character in these books, but it took me way longer than it should have to finish the third book in this series.

Lucky Bastard, by Joe Buck – 😎😎

As a fairly big NFL fan, I’ve heard Joe Buck’s voice and seen his face on TV quite a bit, when I saw he wrote a book and was going to talk about all the things he couldn’t talk about on TV, my interest was piqued and rewarded (great job Joe!)

Thanks For The Money, by Joel McHale – 🤧

The subtitle (How to Use My Life Story to Become the Best Joel McHale You Can Be) is the absolute best part of the book and I find Joel McHale funny in movies and TV.

The Fold, by Peter Clines – 😎

This was another Kindle Unlimited find and I was pleasantly surprised by the creativity of the story and the ease in which I tore through this book.

The 13 1/2 Lives of Captain Blue Bear, by Walter Moers – 😶

I heard about this book on a podcast and I was really excited to give it a go, but alas, as much as I loved the visuals in the book I simply couldn’t get into the story for some reason.

Dark Matter, by Blake Crouch – 😎😎😎

I found this book in an article on The Verge about upcoming sci-fi books and really REALLY enjoyed this book (more from Crouch in a minute).

Unsubscribe, by Jocelyn K. Glei – 😎

I’ve been able to get a solid grip on my use of email before reading this book, but it’s a GREAT refresher and an important read if you feel like your email inbox controls your life.

Rework, by Jason Fried and DHH – 😎😎😎

This was my FOURTH time reading Rework and the treasure trove of information is always a delight, this book is a MUST READ in my humble short-book-review opinion.


Scrappy Little Nobody, by Anna Kendrick – 🤧

I really wanted to enjoy this book, but I just never felt a strong connection to the words on the pages — sorry Anna (since I know you read my site – haha).

Originals, by Adam Grant – 🤧

Since these are my book reviews, I’m just being honest, but I get bored quickly with books that have 1,000 examples from other people and nothing from the author’s experience.

Act Accordingly, by Colin Wright – 😎 😎

I consider Colin a friend and for some odd reason had never picked up one of his books — I’m proud to say this was a very insightful read and I’ll be consuming many more books from that well-coiffed Colin guy.

Shoe Dog, by Phil Knight – 😎 😎 😎

I’ve been a Nike fan my entire life, but I, like many people, took what the media was saying about Nike at face value and was happy to read the perspective and stories straight from the shoe-wearing horse’s mouth.

The Subtle Art of Not Giving a F*ck, by Mark Manson – 😎 😎

I thoroughly enjoy Mark Manson’s writing (especially this piece) and was happy to purchase his book and enjoy a much longer-form read from him. Even though I do a pretty good job of not giving a f*ck, if you don’t do a good job of that you should read this book.

The Girl With The Lower Back Tattoo, by Amy Schumer – 😎

You either enjoy Amy Schumer’s humor or your don’t, and I laugh out loud at all her vagina jokes so it’s a win for me!

Shift, by Hugh Howey – 😶

The second book in the Wool series, and while there were some good parts, I found myself thinking it didn’t quite hit the mark that Wool did.

Pines, by Blake Crouch – 😎 😎 😎

Blake Crouch is back and I was pleasantly surprised by how much I enjoyed the first book in the Wayward Pines series (probably not shocking to those of you who read this series years ago).


Talking as Fast as I Can, by Lauren Graham – 😎 😎

My wife read this book next to me in bed and laughed out loud almost every single time she read it so I knew I had to give it a read even though I’ve never watched Gilmore Girls — Lauren’s writing was LOL-worthy, but I could see how this book wouldn’t be for everyone.

“Surely You’re Joking, Mr. Feynman!”, by Richard P. Feynman – 😶

I really wanted to enjoy Mr. Feynman’s book and I certainly did enjoy parts of it, but it felt like it took me forever to finish and I was never super excited to pick it back up and keep reading.

Creativity For Sale, by ME – 😎 #noshame

Yes, I read my own book again in 2016, but it was for good reason because I was working on my second book — truthfully, my first book was a first attempt at writing and it’s not stellar, but I’m still damn proud of it.

No One Wants To Read Your Sh*t, by Steven Pressfield – 😎

Apropos to have this listed right after my own book, probably, but this one was a quick read and had some solid nuggets of wisdom in it.

Wait But Why Year One, by Tim Urban – 😎 😎

This was the first year I’d read anything from Wait But Why and I’m angry with myself that it took me this long to do so — If you haven’t read ALL of Tim’s articles, this is a great place to start.

The Elon Musk Blog Series, by Tim Urban – 😎 😎 😎

Listen, the entire world has a boner for Elon Musk, and I’m no different, but I really loved buying the Kindle version of this blog series and supporting Tim’s efforts again.

Deep Work, by Cal Newport – 😎 😎

This book has a terrific message that anyone running their own business or working on creative ideas should read and focus on (heh).

The Life-Changing Magic of Tidying Up, by Marie Kondo – 😶

Marie’s book has an astounding 12,000+ positive reviews and I decided to give it a go — it wasn’t a page-turner, but it made me feel better about my pre-existing obsessive tidying.

American Gods, by Neil Gaiman – 😎 😎

This book came out 10 years ago and I had only heard about it because it was becoming a TV show that looked interesting, the book did not disappoint and was a super unique story and fun read.

Tokyo Vice, by Jake Adelstein – 🤧

I just could not get into this book and I have no idea why, I tried and tried and tried and finally had to quit.

West Coast Modern, by Zahid Sardar – 😶

Saying I “read” this book is a bit of a stretch because it’s more of a picture book, but I still enjoyed it and you might too if modern architecture tickles your fancy.

Born Standing Up, by Steve Martin – 😎 😎

I was never a fan of Steve Martin’s style of comedy, it just doesn’t make me laugh, but I thoroughly loved every page of his story and learning more about his journey and how hard he worked in his career — a really well done autobiography.

Sick in the Head, by Judd Apatow – 😎

I’m going to give this book my recommendation, but with the caveat that I did skip a bunch of the interviews because they were uninteresting interviewees (to me), that being said, the style of this book was really cool and it was awesome to learn how dedicated Judd was to soaking up the experience of successful comedians as a teenager!

Party of One, by Dave Holmes – 😎 😎 😎

True story, Dave Holmes and I met for coffee/breakfast in 2010 — He was such a nice guy and I ordered his book the minute he said it was available (and enjoyed every single page, especially the real story of Dave’s MTV “life”).

Think Like A Freak, by Steven D. Levitt and Stephen J. Dubner – 😎 😎

I 100% consider myself a freak and after reading Freakonomics last year, was happy to pick this book up and turn the pages.

A Supposedly Fun Thing I’ll Never Do Again, by David Foster Wallace – 😎 😎 😎

Another author that was well-acclaimed that I had never read anything by, David Foster Wallace’s writing style really resonated with me (and makes me laugh out loud) and the story of his experience on a random cruise ship was hilarious.

Kanye West Owes Me $300, by Jensen Karp – 😎 😎 😎

My wife and I found Jensen Karp’s podcast (Get Up On This) on a road trip a few years ago and he’s been a favorite (funny) person to follow on Twitter — When Jensen started talking about his book and his story of becoming a semi-famous white rapper, my interest was piqued and I read the book in one sitting.

Jim Henson: The Biography, by Brian Jay Jones – 😎 😎

My buddy Matt is back with another recommendation and this was a really interesting book about the life of Jim Hensen (heads up, it’s a long read).

Chuck Amuck: The Life and Times of an Animated Cartoonist, by Chuck Jones – 🤧

After finishing Jim Henson’s biography I jumped into Chuck Jones’ autobiography and simply didn’t have the same enjoyment or excitement to continue to turn the pages.

One Great Shoe, by Zack Schonbrun – 😶

This was a shorter book I found on Kindle Unlimited that told the story of the shoe brand AND1 that I was a HUUUUGE fan of as a kid, very interesting read for a very niche audience.

Ghost in the Wires, by Kevin Mitnick – 😎 😎 😎

This book was ABSOLUTELY FANTASTIC, although a bit nerdy, I hadn’t heard of Kevin Mitnick or his story of being on the FBI’s Most Wanted list in the ‘90’s — a must read in my opinion.


These are the books I read before 2016


Anything You want, by Derek Sivers – 😎 😎 😎

CANNOT RECOMMEND THIS BOOK ENOUGH!!! You can read Sivers’ book in one sitting and every line in it is quotable. Read. This. Book.


Yes Please, by Amy Poehler – 😎 😎 😎

I was 25% through reading this book on my Kindle when my wife and I decided to listen to the audiobook version on a road trip, and I couldn’t be happier we did! The pudding metaphor was LOL-worthy!

Essentialism, by Greg McKeown – 😎 😎 😎

This was the first time I read this book and it was suuuuuch a great way to think about how you focus your time and energy (whether in life or business) – Read this book!

The Martian, by Andy Weir – 😎 😎 😎

Such a great book, but you probably already knew that – feel free to listen to a full podcast episode where I gush about Andy Weir’s book with my BFF Paul Jarvis (who is also featured here twice as an author).

Freaks Shall Inherit The Earth, by Chris Brogan – 😎

As a proud “freak” I was honored to be mentioned in Chris’ book and enjoyed reading stories of other featured freaks – let your freak flag fly!

Freakonomics, by Steven Levitt & Stephen Dubner – 😎 😎

Speaking of freaks… I had heard great things about Freakonomics and decided to pick it up – it did not disappoint and was a really interesting read.

My Family and Other Animals, by Gerald Durrell – 😶

Mr. Durrell’s book is highly touted, well reviewed, and was personally recommended by a friend, but it felt a bit too verbose for me and I simply found it hard to get into.

Your First 1,000 Copies, by Tim Grahl – 😶

A very tactical book about, you guessed it, selling your own book – This is a solid read if you’re thinking about writing your own book (or have and didn’t sell any copies).

Linchpin, by Seth Godin – 😎

I really don’t think you can go wrong with any book by Seth Godin, and this one does a great job of helping you understand the power of YOU and understanding the importance of your ideas/business/etc.

The Dip, by Seth Godin – 😶

We’re in the Seth Godin section of my book reviews, and truthfully I can’t remember reading this book and feeling like I had a big A-HA moment (although, re-reading the description makes me want to read the book again!)

Tribes, by Seth Godin – 😎

Still in Seth Godin-town, Tribes was the first book I read that explained the power of community and about finding the RIGHT people to surround yourself with.

Permission Marketing, by Seth Godin – 😎 😎

A must-read from Seth Godin if you’re trying to understand marketing in the digital age, especially if you’re doing an email marketing (although his principles apply to other marketing areas too!)

The Life and Times of a Remarkable Misfit, by AJ Leon – 😎 😎 😎

Even though AJ and I don’t talk all the time I consider him a great and trusted friend who is wise behind his years -This collection of essays is eye opening and FULL of wisdom.

Creativity, Inc., by Ed Catmull – 😎 😎

I am a huuuuge Pixar fan and was excited to read Ed Catmull’s recounting of the early days of the company, of working with Steve Jobs, and how to promote creativity with employees (when I used to have employees – haha).

The $100 Startup, by Chris Guillebeau – 😎

Normally I don’t enjoy a book that’s a collection of stories from other people, as I like to hear from the author and their personal experiences, but I read Chris’s book at just the right time in my life and enjoyed all the stories.

Give and Take, by Adam Grant – 😎

Someone smarter than me has a great quote that says something like: If you don’t help people when you’re just starting out, you won’t help them when you’re rich – Adam Grant’s book dives deeply into that sentiment.

I Will Teach You to be Rich, by Ramit Sethi – 😎 😎

I’d heard good things about Ramit’s book, but the title always made me feel icky – I put that aside while making big changes in my life (my values) and Ramit absolutely nails redefining what “being rich” means.

Rework, by Jason Fried & David Heinemeier Hansson – 😎 😎 😎

MANDATORY READ ALERT!!! I cannot recommend this book enough, whether you work for yourself and want to start your own business, you have a side hustle, or you already own your own biz and want some inspiration.

The Good Creative, by Paul Jarvis – 😎 😎

Paul is my Internet BFF so it’s hard not to blindly recommend his stuff, however, I really do enjoy the way Paul writes and he’s been a big inspiration for me on how I think and write.

Three Simple Steps, by Trevor Blake – 😎

Trevor Blake’s book came at the exact right time for me as I transitioned away from my IWearYourShirt business and was trying to figure out what to do next and how to control my time toward my next business venture.

The War of Art, by Steven Pressfield – 😎 😎 😎

If you’ve heard of this book, there’s a perfectly good reason: Pressfield does an amazing job of explaining resistance, how it affects us in unique ways, and how the heck to deal with it!

Steal Like an Artist, by Austin Kleon – 😎 😎 😎

Between this book and Austin Kleon’s second (up next), I enjoy the message of the content, but I thoroughly enjoy the presentation and uniqueness of the design of these two books (I’d highly recommend buying the paperback version of Kleon’s books).

Show Your Work!, by Austin Kleon – 😎 😎 😎

The follow-up to Kleon’s first book, you cannot go wrong with early of these reads, especially if you grab the actual paper version and bask in the wonderful book layout and design.

Choose Yourself, by James Altucher – 😎

I really enjoy James Altucher’s brutal honesty and vulnerability – Choose Yourself is a great read if you haven’t yet committed to the fact that you are enough and you can do all things.

The Circle, by Dave Eggers – 😎 😎 😎

Before Tom Hanks, Emma Watson, and John Boyega took the big screen to adapt this novel, it was the first fiction book that I tore through without any hesitation (this was also my first realization that a book can be better than a movie).

The Big Leap, by Gay Hendricks – 😶

One of the few times in this list I simply couldn’t remember any big takeaways from a book I read… so… take this “review” for what its worth.

The Essential Calvin and Hobbes, by Bill Watterson – 😎 😎 😎

I’ve read, and own, every Calvin and Hobbes book (including the massive collector’s edition) and I giddily re-read this collection of cartoons while creating a weird morning ritual.

Thank You Economy, by Gary Vaynerchuk – 😎 😎

Of the two GaryVee books I’ve read, this one resonated more with me and is a great read if you have customers and want to build habits to attract (and reward) more customers.

Crush It!, by Gary Vaynerchuk – 😶

In 2009 I thoroughly enjoyed the message of Gary’s first book, but these days, it’s not something I need and I don’t subscribe to the “hustle” lifestyle.

Body of Work, by Pamela Slim – 😎 😎 😎

MUST READ ALERT! Pam Slim is a dear friend and her book Body of Work hit me at the exact right time when I first picked it up in 2013 – a must read on this list!


The Obstacle Is The Way, by Ryan Holiday – 😎 😎 😎

MY MOST RECOMMENDED BOOK! Holiday’s book about reframing the way you think about obstacles helped me overcome personal hurdles in my life and business, so much so that I wrote an entire article about it titled, The Most Important Book I’ve Ever Read.


The Lean Startup, by Eric Reis – 😎

Almost everyone has heard the term “Minimum Viable Product” these days, but if you haven’t, or simply want to understand creating a business in the digital age, read this book!

Everything I Know, by Paul Jarvis – 😎 😎 😎

My introduction to my BFF Paul Jarvis was from a free email course about writing that ended with a pitch to purchase this book – I read it in one sitting, fired an email to Paul about how much I enjoyed his writing and perspective, and the rest is history!

The 22 Immutable Laws of Marketing, by Al Ries & Jack Trout – 😎

I read this book many moons ago and don’t remember much more than this: Everyone should read this book once, whether you’re a whiz at marketing or not (and don’t ask my why that’s what I remember – haha).

The Four Hour Workweek, by Tim Ferriss – 😎

By now EVERYONE has heard of this book, but when I read it in 2007 (as the second book I’d read by choice!) and was just starting my first business, it was a helpful mindset shift away from thinking I needed to work 40-hour workweeks.

The Purple Cow, by Seth Godin – 😎 😎 😎

In 2005, while working at my first 9-5 job Seth Godin’s book ended up on my desk and forever changed my life – Not only did this book give me the permission to want to pursue a career working for myself, but it also helped me understand that being unique and different was an asset, not a liability.



Some overall takeaways from my experience reading nearly a book a week…

If you’ve read this far, then you care what I think about the books I read (which is awesome!) Going from reading ZERO books a year, to almost one a week, these are the things that have stood out to me.

Much like anything else, try new things when it comes to books.

Never in my wildest dreams did I think I would be tearing through fiction trilogies left and right. I felt like reading always needed to be informative, so I naturally gravitated toward nonfiction/business books. But, as I gained more personal experience with business, I realized reading business books wasn’t very fulfilling anymore (and often distracted me from following my own intuitions). I’m really into sci-fi books these days, but in a year, maybe it’ll be romance novels!??

I would love to find more female authors.

It wasn’t for a lack of effort, I simply found books authored by men much quicker and much more recommended. If you have recommendations please share!

I would love to find more comedic books.

I’d never read anything “funny” before 2016 and I quickly realized how dumb that was when I read Amy Schumer’s book and listened to Amy Poehler’s audiobook (maybe I just need to read books by people named Amy?)

Books are a wonderful distraction from mindlessly scrolling through social media.

As someone who is trying to pull away from the majority of social media, I’m finding myself with extra time on my hands that I want to fill with something thought-provoking or entertaining. Yes, I realize I’m waaaaaay late to the book party, but I’m here now, so let’s keep having a great time and not dwell on it.

The Kindle is an amazing invention.

I might be telling you something you already know, but I resisted reading on a Kindle for a long time. Nowadays, I love having all my books on one device that I can take anywhere (and have taken around the world!)

Give books (and lesser-known authors) a chance!

Again, I may be telling you something you already know, but as a former non-reader, I’ve gotten so much value out of the reading I’ve done these past few years.

So… what’re you reading?

Creative and Unique Gifts For Entrepreneurs

November 20, 2016

As much as I love a good gift, I’m also a minimalist and I try not to fill my life with too many things.

I share the list below, not as a collective list of things I own, but as a list of items that you or the entrepreneur in your life might enjoy.

Each section of gift ideas is ordered by price (lowest to highest).

I’ve also added notes for each item and some items have an affiliate link where I’d make a small commission if you make a purchase. At the bottom of the list, you’ll also find options for the minimalist in your life who may not want a physical gift.

And now, the unique gifts for entrepreneurs!


Desk Items For Entrepreneurs

Field Notes

Field Notes Notebook – $9ish

Every entrepreneur needs notebooks because we have so many hair-brained ideas! I love, and own, a bunch of Field Notes notebooks in various sizes. These are perfect stocking stuffers and are great to keep around when an idea strikes.

Photo credit: Field Notes


Inateck Electronics Organizer

Inateck Electronics Organizer – $29

Dongles, USB cords, pens, clips, etc create clutter and are a pain to keep organized. This little electronics organizer packs a PUNCH and can hold sooooo much stuff! It’s a great way to clean up any desk and have one item you can quickly zip up, throw in a backpack, and have all your electronics goodies in one place!

Photo credit: Inateck


Ugmonk Mouse Pad

Ugmonk Mouse Pad – $42

I love how my leather mouse pad from Ugmonk has aged over time. I don’t worry about spilling coffee or putting cans of LaCroix on it. The craftsmanship on this thing is fantastic, and you should expect nothing less from products created and sold by Jeff from Ugmonk.

Photo credit: Ugmonk


Grovemade Pen Cup

Walnut Pen Cup – $60

Speaking of craftsmanship, you can’t go wrong with anything made by the folks at Grovemade. This simple pen cup is a beautiful way to organize pens and other straggling desk items. Also available in maple. 

Photo credit: Grovemade


Wooden Etched Tweets

Wooden Laster-Etched Tweets – $25-55

Hilarious. Funny. Completely silly, yet beautifully executed at the same time. Take any tweet and turn it into a small display item or a set of coasters you can proudly put your beverage of choice on. These wooden gifts take tweets and make them real (kind of 😂).

Photo credit: Laser Tweets


Studio Neat Panobook

Studio Neat Panobook – $57 (Set of 3)

The previously mentioned Field Notes notebooks are great to throw in your pocket (or keep in the Inateck organizer 🤓) but when you need more space to write or sketch out your thoughts, the Panobook is the winner. I love the layout of this notebook and the simple touches on each page to help draw out grids, wireframes, or just write notes.

Photo credit: Studio Neat


Liberty Puzzles

Liberty Puzzles – $39 to $100

My friend Matt told me about these puzzles. I didn’t consider myself a big “puzzler” but once I saw the unique shapes of the puzzles pieces (look closely!) I scooped one up. Safe to say, Liberty Puzzles are one of the most unique gifts out there, especially if you have them make a custom puzzle based on your own photo. Be warned: These puzzles are difficult!

Photo credit: Liberty Puzzles


Studio Neat iPhone Dock

Studio Neat Material Dock – $50 (pictured) or $70

When Tom and Dan from StudioNeat announced the “Material Dock,” I purchased the iPhone version ($45) immediately. It’s kind of like a home for your iPhone, where it can stay warm (charged) and be in a permanent state of reclined relaxation for your viewing pleasure. They now have a version with wireless charging AND iPhone + Apple Watch charging. Honestly though, you can’t go wrong with any product from Studio Neat.

Photo credit: Studio Neat


Dodecal Desk Calendar

Dodecal Wooden Desk Calendar – $100 (£79)

Look at this sexy beast! I stumbled across this fun “desk calendar” on Instagram. So fun. So cool. A great alternative to a standard paper calendar that lays on your desk (or hangs on your wall).

Photo credit: Dodecal


Productivity Gifts For Entrepreneurs

Action Journal

Action Journal/Notebook – $10-20

Yes, yet another notebook/journal. Where the Action Journal products are different from standard journals is they give you a format for taking notes and then taking action on those notes. Now all those hair-brained ideas can actually turn into real businesses!

Photo credit: Dave Emmitt


Productivity Hourglasses

Hourglasses 60/5 Minute – $25

I wanted a productivity tool I could hold in my hands that wasn’t an app on my phone or computer (let’s face it, productivity doesn’t happen online). These hourglasses are super affordable, look great, and help get things done.

Photo credit: Amazon


Fitbit Inspire HR

Fitbit Inspire HR – $165

There are SOOO many wearable devices to choose from and I’ve tried almost all of them. The Fitbit Inspire HR packs the most powerful punch, at an unobtrusive size, has great battery life, and Fitbit’s app is really well done. For under $100, this little device will up your productivity with reminders to move, drink water, and get some exercise.

Photo credit: iMore


Kindle Paperwhite

Kindle Paperwhite – $159

I know, the Kindle is not a super-unique gift, but hear me out: Reading books has definitely made me a more productive person. Having all of my books stored in a device that fits in my back pocket is hard to beat. There are multiple versions of the Kindle, just get this one. I’ve done the research for you.

Photo credit: Amazon


Recommended Books For Entrepreneurs

Offscreen Magazine


The Obstacle is the Way – $10-$15

This is the book I recommend the most. To anyone. Ryan Holiday’s writing will help you reframe the way you look at the tough moments in your life or business. A must read for entrepreneurs.


Rework – $12-$15

I’ve read Rework more than any book I own. It’s the best business book I’ve ever read. I go back to it constantly for inspiration and real-talk about running a business.


The Crossroads of Should and Must – $9-$10

Elle Luna’s book was born out of a popular article she shared a few years ago. Not only is the book full of great content to read, it’s also full of beautiful artwork too.


Essentialism – $12-$15

The last of the nonfiction recommendations. Essentialism is a principle that can be applied to life and business. Read this book or buy it for an entrepreneur, you won’t be disappointed.


The Circle – $10-$20

One of two fiction books I couldn’t put down in the past few years. The Circle is coming out as a major motion picture in 2017 starring Tom Hanks and lots of other important actors. Read the book though, it’s really good and eye-opening.


Dark Matter – $12-17

Many of you reading this list may have heard of Blake Crouch or his first successful book Wayward Pines. I hadn’t. I started my Crouch author experience with Dark Matter and am happy I did. A fun read with a few good twists and turns.


Offscreen Magazine – $20 per month

I’ve heard nothing but rave reviews of the quality and craftsmanship of Offscreen magazine. Support the good folks behind Offscreen and share the gift of unique entrepreneurial stories.


Gifts for the Audiophile Entrepreneurs

Amazon Echo

Amazon Echo Speaker – $25 (and up)

The Amazon Echo has solid quality for a small portable-ish speaker (it is wired) and is loud enough for nearly any office or living room. Alexa, much like Apple’s Siri, does a decent job with her voice activated robot duties. The Amazon Echo Dot is the smaller option, but know that it needs to be paired with another speaker to have quality sound.

Photo credit: Techcrunch


RODE Smartlav

Rode Smartlav Lavalier Microphone – $80

If you or an entrepreneur in your life needs to record audio for interviews, a podcast, or other things they want to create, this $80 lavalier (lav) microphone is a steal. It’s the best microphone to start with if you want great audio for an affordable price.

Photo credit: DanOnline


Apple AirPods

Apple Airpods with Charging Case – $130

I 100% do not know how I lived life as a human being before AirPods. They are truly one of the best inventions of our time and my wife Caroline and I find ourselves wearing them from sun up to sun down (🤞 we don’t find out in 20 years they killed brain cells). I recommend these standard AirPods over the AirPods Pro. The Pros just never fit my ears correctly, no matter how hard I tried 🤷🏻‍♂️.

Photo credit: Engadget


Bose Noise Canceling Headphones

Bose QuietComfort 45 Noise Canceling Headphones – $279

Stepping up from AirPods, if you’re looking for the best bang for your buck when it comes to noise canceling headphones, Bose has you covered. For the frequent traveler, these are a must. Personally, I’d save the $100 and go with the slightly older model shown here.

Photo credit: Pocket Lint


Video Related Gifts For Entrepreneurs

Google Chromecast

Google Chromecast with Google TV – $49

This is a great alternative to the Apple TV if you aren’t going that route. Chromecast gives you a simple way to watch things on your TV from your laptop, or get access to certain apps directly on your TV. You can’t go wrong with this affordable little gadget from Google.

Photo credit: Gizmodo


SwitchPod Tripod

SwitchPod Tripod – $99

Full disclosure, I am good friends with the creators of the SwitchPod but that has no bearing on this recommendation. I happily backed this project on Kickstarter and have used and loved this minimal, versatile tripod ever since. The “Gorilla Pod” was always the go-to handheld tripod but I definitely prefer the design and functionality of the SwitchPod. This is a great gift for any budding video creator in your life!

Photo credit: SwitchPod


Apple TV

Apple TV – $149 (and up)

The newest generation of Apple TV is fantastic. I’ve owned each iteration, and the newest version is a huge step up in experience and usability. I find Siri to be worthless on my phone, iPad, or laptop, but fairly useful with Apple TV. I’ve completely replaced my cable subscription thanks to all the apps available on Apple TV.

Photo credit: Tested YouTube Channel


Nintendo Switch

Nintendo Switch – $389

We cannot say ENOUGH good things about the Nintendo Switch! It had been years since we played a video game and when the Switch came out, we gave it a go and are soooo glad we did. Hours and hours of fun and you can pack it up and take it with you. Game recs from us: Zelda Breath of the Wild, Mario Odyssey, Mario 35, Overcooked (1 and 2), and You Don’t Know Jack.

Photo credit: Alvaro Reyes


Apparel Gifts For Entrepreneurs

Foot Cardigan

Foot Cardigan Sock Subscription – $12.99/month (and up)

Most people own boring socks. Why? Step up your sock game, and do it with some pizzazz. Plus, with a name like Foot Cardigan, they can’t be wrong about their choices for your feet.

Photo credit: Foot Cardigan


Cotton Bureau T-Shirts

Any T-Shirt from Cotton Bureau – $25ish

This is my go-to for new t-shirts. I have a rotation of 8-12 t-shirts and when I wear through one, I order something new and support an artist on Cotton Bureau.

Photo credit: Xconomy


Everlane Beanie

Chunky Wool Beanie – $28-70

Every entrepreneur (and hipster) needs a good beanie. Everlane makes fantastic products at super reasonable prices. Your head (or a friend/family member’s) will thank you for buying this. Available in multiple colors and styles.

Photo credit: Everlane


Travel Necessities For Entrepreneurs

Everlane Backpack

Everlane Twill Backpack – $68

Everlane is back on the list with this sleek and simple backpack. As much as I love Jansport, we all have to grow up sometime. Everlane has a bunch of other backpacks to choose from. The entrepreneur in your life will also appreciate Everlane’s transparent business philosophy (look at the bottom of any product description on their website).

Photo credit: Everlane


Herschel Novel Duffle Bag

Herschel Novel Duffle Bag – $90

I’m a sucker for a nice duffle bag (hence why there are two in this list). Herschel makes quality products at spot-on prices. This style of duffle from Herschel comes in 30+ styles! You’ll be happen with any product from Herschel.

Photo credit: Herschel


Minaal Carry On Bag

Minaal Carry-On Bag – $299

If you forced me to pick ONE item on this entire list of gifts, I would pick the Minaal Carry-On. It wins, hands-down, the best travel bag I’ve ever owned. It’s extremely versatile and the perfect size bag for people who travel lightly.

Photo credit: Minaal


Everyday Carry Gift Items For Entrepreneurs

Leatherman Carabiner

Carabiner Cap Lifter – $10

Hello stocking stuffer! Simple. TSA friendly. A great little tool at a fantastic price. You can’t beat having one of these in your backpack or your organizer pouch.

Photo credit: Leatherman


Pocket Tripod

Pocket Tripod – Starts at $19

I recently pre-ordered this compact tripod. I haven’t received it yet, but the idea of it alone was worth sharing on this list. If it lives up to half its potential, it’s well worth it’s weight in rose gold. Available for iPhone and Android devices.

Photo credit: Pocket Tripod


Peel Phone Case

Peel iPhone Case – $25

The best minimal case you can nestle your phone into. The folks at Peel now make cases for more than just iPhones too! The guys from Need/Want make great products, and the Peel case lives up to their high standards. Available for most iPhones and some iPads.

Photo credit: Peel


Tile Mate

Tile Mate – Starts at $25

Luckily, I’m not someone who misplaces things (call it a tad obsessive, fine, but I don’t lose stuff, ever). If you or someone you know is frequent losing their keys or just wants a way to keep track of important items, the Tile Mate is a great gift.

Photo credit: Digital Trends


Gavin Slim Wallet

Minimal Wallet – $20

I absolutely hate the idea of a clunky wallet filling up a pocket in my shorts or pants. Thread Wallets come in 31+ different styles and if you’re a person who has too many cards, consider getting one main wallet that has the essential cards and a second wallet you keep in your car with all the other cards you never use 😉.

Photo credit: Thread Wallets


Black Oxide Keyring

Black Oxide Keyring – $39

Taking the keyring from flimsy and boring to high quality and cool. Not only does it look great, but it also doubles as a bottle opener. Available in other colors and finishes. 

Photo credit: Grovemade


Misc Goods Co Ceramic Flask

Misc Goods Co Ceramic Flask – $98

You can’t go wrong with a well-crafted flask. While metal is the go-to for flasks, the folks at Misc Goods Co wanted flasks to feel more hand-crafted. Gorgeous to look at and the perfect accompaniment to any home bar setup (if that’s your jam). Also, their unique playing cards and good smelling items are solid gift options too!

Photo credit: Misc Goods Co


Every Entrepreneur Needs Coffee Gifts (because, coffee)

Trade Coffee

Trade Coffee Subscription – $12.50 start

Coffee subscriptions are a dime a dozen these days but Trade Coffee does a good job of mixing it up! There’s a ton of variety and they’re supporting multiple roasters around the world. Feed your coffee addiction monthly after taking their short coffee matching quiz. Oh, and if you want to support BIPOC Coffee Roasters I found a great list and have purchased from a few biz owners there too!

Photo credit: Trade Coffee


Stagg XF Pour Over Set

Stagg XF Pour Over Set – $99

This is my daily pour over ☕️ coffee setup. I’ve been using it for over three years and cannot say enough good things. There used to be other coffee-making setups on this list (Chemex) but those have been removed because the Stagg XF is superior and priced extremely well!

Photo credit: Fellow Products


Stagg Pour Over Kettle

Stagg Pour Over Kettle – $79-149

The sexiest kettle you’ll ever find. In matte black and chrome, this thing is simply the most beautiful way to pour hot water over coffee grounds. It comes in multiple models and I own the EKG model which has Bluetooth and can be controlled via your iPhone (fannnncy!)

Photo credit:


Oxo Burr Grinder

Oxo Burr Grinder – $195

Speaking of better coffee, grind your beans yourself people (and do it right before you make your coffee). Yes, this grinder isn’t cheap, but it has a built-in scale and grinds your beans to absolute perfection.

Photo credit: Oxo


Not-Physical-Goods Gifts For Entrepreneurs

Donate to their favorite charity or cause!

Everyone has a favorite charity or non-profit. Make a donation in their name and wrap a note about the donation.


And that wraps it up! Hope you’ve enjoyed this gift guide for entrepreneurs.

MacBook Pro with Touch Bar, A Comprehensive First-Look and Review

November 19, 2016

With the arrival of the newest, new, most innovative, best-ever, MacBook Pro of all time, I was ready to upgrade my lowly late-2013 build 15″ Retina MacBook Pro. And hey, why not write a first-look and review of the MacBook Pro with Touch Bar.

Enter in, my new 15″ Retina MacBook Pro…

Macbook Pro with Touch Bar

My journey with MacBook Pros dates back to 2005

My journey with Apple laptops started with the massive 17″ MacBook Pro back in 2005. Since then, I’ve always had a trusty MacBook Pro by my side. In fact, since 2005 I’ve owned ten MacBook Pro laptops (and not because I was starting a circus act where I juggled laptops).

Why share this with you? Seemed fun. Let’s keep going.

Leading up to this latest Apple event I wasn’t in dire need of a new computer, but I firmly believe in investing in good hardware. As a solopreneur who has as many businesses as most people have pairs of underwear, a few extra seconds saved while loading Photoshop or Final Cut Pro X can go a long way.

Here’s the side-by-side comparison of the specs of my previous MacBook Pro and the brand new, all-new, life-changing MacBook Pro with fancy Touch Bar:

Old MacBook Pro vs New MacBook Pro

New on the left. Old on the right.

As you can see in the specs, these two machines were fairly maxed out given the options at checkout on Apple’s website. Kind of like the cars on Pimp My Ride. I really miss Xzibit putting hot tubs and Viking stove ranges in the back of Toyota Tercels.


Let’s get superficial and start with the looks of the newest Apple MacBook Pro with Touch Bar

MacBook Pro Touch Bar Review

I like my dock icons small. Deal with it.

Space Gray MacBook Pro

Every laptop review article deserves a sexy bedroom photo.

The MacBook Pro with Touch Bar would get a 9.8 on

It’s dead sexy.

I was skeptical about the space gray color, but it’s really nice. Think about it like this: The older silver MacBook Pros are George Clooney. He’s great. He’s handsome. Everyone loves George. But these new machines? Ryan Gosling all the way. Sharp edges, but not too sharp. Well proportioned. A look that’s timeless, but also sophisticated.

A missed opportunity to call this the MacBook Gosling?

I think so, but hey, that’s just one man’s opinion.

The trackpad. It’s reaaaaally big. (twss)

MacBook Pro Trackpad

Hmmm… Being that I’m the person writing this review, I have to review it from the perspective as a large human being with extra large hands. How extra large you ask? Go to the gorilla exhibit at any zoo and find the bronze gorilla hand you can put your own hand on top of. You know how your hand looks childishly small in comparison to a gorilla’s? Mine is pretty much the same exact size as the gorilla’s. I’m not kidding.

As soon as I started to type on my new MacBook Gosling, my gigantic left thumb graced the top left edge of the enormous trackpad. Did my mouse just move on its own? Is there a ghost in the machine? Neo??

Nope. Giant trackpad is giant.

The more I used applications and typed on the keyboard, the more my left and right hand seemed to touch the trackpad at the same time. Pretty soon I was in zooming, swiping, and even ending up in the completely useless Mission Control app launcher thing without my express written consent.

If you have large hands, welcome to the club, and, the trackpad will take some getting used to.

Seriously though, who uses that dumb Mission Control thing? You should have gotten rid of that Apple and let us keep our MagSafe connector instead (more on this epic tale of sadness in a moment).

Hands on keyboard

Gorilla hands are gorilla hands. I’m sorry if you thought I was lying.

A quick trip to system preferences and I turned off all gestures. Maybe I’m not the use-case for these gestures, but I’ve simply never found them helpful and have never once pinched to zoom on my MacBook Clooney.

That’s the bad of the trackpad.

The good? Force touch works well. Especially if you’ve upgraded to an iPhone 7 and have spent time getting accustomed to it on the home button. If you’ve never used force touch before, it can be a little weird at first.

The keyboard on the new MacBook Pro is L-O-U-D, but nice…?

MacBook Pro with Touch Bar Keyboard

As a gentle giant, I am very aware of how loud I walk, talk, and impact the world around myself. I immediately noticed how loud the butterflies were that lived under these new keys.

I’m writing this review about 8 feet from my lovely wife who is using a 15″ Retina MacBook Clooney and I can hear her typing. But, it’s a different sound. To best describe the sound differences would be to say the MacBook Clooney keys sound like you’re typing on a keyboard (very familiar sound). The MacBook Gosling’s keystrokes sound like you’re breaking boards to achieve your yellow belt in TaeKwonDo (which, I was a very proud owner of when I was 13 years old).

The keys are loud. Maybe not louder per se… Maybe just different loud. I love the feel of the keys. That shouldn’t be overlooked. They feel wonderful. But, the loudness of them is distracting right now. I’m sure I’ll get over it, just like I got over realizing I’d never be able to fit my enormous hands in a soothing pair of Isotoner Gloves™.

Arrow keys on MacBook Pro

Oh, small note: Why did they make the left and right arrow keys so damn big? They didn’t need to do this and it just makes the up and down arrow keys jealous and very self-conscious.

The USB-C/Thunderbolt Whatever/No more regular ports/#DongleGate2016

MacBook Pro with USB-C

Look at that sweet, sweet USB-C connection action!

MacBook Pro old vs new

Macbook Gosling atop Macbook Clooney. A dream come true for some.

Getting rid of the MagSafe connector for the power cord sucks.

Yeah yeah, I know some tech wizards are making adapters that you can use for USB-C ports that will make them MagSafe, but I buy Apple products to not have extra gizmos and doo-dads (and whosits and whatsits galore!)

When Apple removed the CD/DVD drive, people went ape-shit. Well, not really, only people in Arkansas who still loaded their 24 FREE AOL CDs into their computers.

Getting rid of the CD/DVD drive made sense, it was a completely outdated technology.

USB, HDMI, Mini DV (sometimes), and SD Cards are not outdated. In fact, they are quite abundant and used by many. Dated, some would say.

I primarily used the USB ports and the SD Card slot on my MacBook Clooney. If I had to tell you how often I used them? The USB daily, the SD Card 2–3 times per week. The other ports, meh, not a big deal to see them go (at least until I need them, upon which I’ll freak out and punch the nearest toddler — I’m totally joking, I’d just ask the toddler if his parents have an extra dongle).

I ordered two USB to USB-C adapters from Apple and an SD Card to USB gizmo. The $44 spent wasn’t that painful and now I simply have these things to carry around:

Apple Dongles

Dongles on dongles on dongles.

In the grand scheme of life, #DongleGate2016 will not be as big of a deal as people are making it. And I will give Apple credit, the sides of the laptop look exponentially better without the icons and different port sizes.

One thing I wanted to touch on: Unplugging cords from my shiny new MacBook Gosling SUCKS.

Maybe, just maybe, it’s my oversized fingers that struggle to grasp such a small cord, but I know i’m going to miss the quick connect/disconnect of MagSafe dearly.

We've all been there

And it’s worth mentioning, hello there headphone jack! So nice of you to exist. You are convenient and about 6 billion people on the planet use you. You make sense! Please don’t ever leave us, like you did on the iPhone 7. I am a little bummed you moved across the street (the other side of the laptop). I’ve tried plugging you in multiple times in the wrong spot and it’s made me feel like someone trying to drink out of a straw but missing multiple times.

Now, the feature you’ve been scrolling to read about: Touch Bar

Touch Bar emojis on the MacBook Pro 
Let me be as crystal clear as crystal: I WANTED to love the Touch Bar. I really really really wanted to.

As much fun as it is to scroll through emojis on the keyboard, it’s faster and more intuitive to just press control+command+space bar on the keyboard and pop up the emoji menu (which you can also search through!)

The Touch Bar is not helpful and it’s mainly because of its size.

It’s, at best, 1/2″ tall and we all know how much 1/2″ gets you, amiright?? Wait, what?

Touch Bar is not helpful. You know what’s helpful? The giant trackpad. That’s a 4×6″ clickable, scrollable, swipe-able, drag-able, get-things-done touch area.

Touch Bar in Final Cut Pro

Touch Bar in Final Cut Pro. Incredibly… not useful.

One of the most frustrating things about the Touch Bar is that for the past decade of using Apple laptops, you could easily increase/decrease screen brightness, skip/play music, and hit the ESC key when things go awry and you accidentally make something full screen (ugh, THE WORST).

I totally understand what Apple is trying to do with the Touch Bar. But as a strip across the top of the keyboard? It’s a failed attempt.

You know what would have been revolutionary with this MacBook Gosling? Replace the entire keyboard and trackpad with a Touch Area. The entire thing. No keys. No trackpad. Talk about making a technological leap. The Touch Bar, instead, feels like a technological toe tap (and don’t even get me started on trying to use your toes to operate the Touch Bar!)

Final thought on the Touch Bar: 99% gimmick, 1% usefulness.

Touch ID on MacBook Pro with Touch Bar

The 1% usefulness of the Touch Bar, that only works with like 5 websites/things right now.

Final thoughts about the new Macbook Pro with Touch Bar

Some final thoughts, observations, and the answer to the BIG question: Should you buy a MacBook Gosling?

Screen brightness

The MacBook Gosling has a noticeably brighter screen. Kind of like Ryan Gosling has had noticeably less wifes than George Clooney. I’m not sure that joke even makes sense.

Battery life

I spend a good part of my day on Skype video calls, creating and syncing fairly large files in Dropbox, and editing audio or video in Final Cut Pro. I wouldn’t say the new MacBook Pro’s battery is way better, but it is better. I’d guess I get an extra 1–1.5 hours of normal usage time.


It may be the newness, it might be the space gray color, but I‘m seeing a lot more of my greasy fingerprints on the cover of the laptop and on the keyboard.

Opening the laptop when it’s on

This is WAYYYY faster. If the laptop is on, you close the lid, wait a minute or two, flip it open, it seems to fire up immediately.

MacBook Pro and LaCroix

Disclaimer: I prefer Pamplemousse LaCroix, but ran out. Coconut is not an acceptable flavor.

The light-up Apple logo being gone

Yeah. If you didn’t know, the Apple logo on the lid no longer lights up. It’s just shiny and chrome. This doesn’t bother me as much as it bothers other people.

Touch Bar

Did I mention that the Touch Bar on the new MacBook Pro/Gosling really isn’t useful? Ugh. I keep trying to find it useful, I honestly do.

MacBook Pro with Touch Bar GIF

So…….Should you buy a MacBook Gosling?

IF you own a MacBook Clooney, the previous build of MacBook Pro (late 2013–2015), and you aren’t low on storage space or feel like your laptop runs slowly, you probably don’t need to upgrade*.

IF you own an older MacBook Pro or any generation MacBook, and want a more powerful machine, you should upgrade. Skip the Touch Bar option and spend that money on RAM, storage, and an upgraded graphics card.

IF you own a fairly new iMac, don’t upgrade. Unless you’re tired of carrying your iMac and cords into your local coffee shop and looking like a weirdo. Then definitely upgrade. And stop being a weirdo.

IF you own a PC of any kind (Dell, Samsung, Sony Vaio, Windows Surface, etc), you should have upgraded years ago and us Apple owners are ashamed of you. Just kidding. But not really.

*This was my use case. I did not NEED to upgrade, but I felt the slight increase in efficiency was worth the investment. I can’t completely judge that in just a few days of use, but I’m not unhappy with my purchase either.

Final, last, ending, closing this down, being done reviewing thought…

A fantastically well-designed laptop. Not a revolutionary laptop.

Apple is no longer in the business of being revolutionary. They are in the business of being profitable. Much like big car companies, Apple is releasing incrementally updated products. This new MacBook Pro and the iPhone 5, 6, and 7 were not revolutionary. They were profit generators with some additional hardware and visual improvements.

Don’t get me wrong, I’m not upset at Apple. I still use, love, and will purchase their products. But Apple is no longer in the business of shocking us with mind-blowing technological advances.