Do you feel like you KNOW there are ten different ways you could be improving your marketing, or honing your messaging, or building an audience… but you’re overwhelmed with the thought of doing EVERYTHING, so you end up doing NOTHING?
We get it. Finding focus and clarity has always been hard, but it’s gotten 10x harder in these super uncertain and stressful times we’re living through.
But what if you were finally able to see EXACTLY the areas of your business that need the most help, and you had someone telling you how to fix them and what ORDER to tackle them in?
How good would it feel to stop trying to do it all, and instead methodically improve one aspect of your business at a time so you could start seeing real momentum?
That’s what we want to help you do with our Wandering Aimfully (WAIM) Unlimited Coaching Program and our Monthly Un-boring Coaching Sessions within it.
With our help, you’ll be able to shake up the patterns and habits that have been keeping you stuck, and you’ll have a practical plan to get more revenue in the door—all at a sustainable pace that works for YOU.
Being an entrepreneur requires you to pay attention to SO MANY puzzle pieces at one time and try to fit them together seamlessly. Creating content, honing your messaging, crafting a compelling offer, branding that stands out in a saturated space, the list goes on. And it’s A LOT. Which is why you probably feel pulled in ten different directions, not making REAL progress on any one thing.
You’re left feeling stagnant because it’s hard to feel momentum when you’re filling up twelve buckets one drop at a time.
When you give yourself permission to prioritize ONE major thing in your business every month, you know you can see real growth in at least one area of your business because you took action instead of letting the overwhelm takeover.
Even better, what if YOU didn’t have to be the person choosing what that one thing is? What if you let us take that off your plate and you just showed up each month, ready to learn something new and experiment with new strategies to improve your business. When you stop trying to do everything and go deep on one thing at a time, that’s when you’ll really start to see progress.
Our sessions span a wide range of business topics so you get the most comprehensive program when you join WAIM Unlimited. Here’s just a small taste of session topics included:
That's right, if you want to get a real feel for the quality we pack into every monthly coaching session, you can watch one FREE from start to finish right here.
Note: When we say "un-boring," we mean it. Prepare to have a few giggles!
In 2024, we have a NEW format coming to monthly coaching! Every month you’ll see how WE are applying the Un-Boring Business Roadmap to our second business, Teachery, in real time! Teachery has always been our secondary focus, but we are finally ready to go ALL-IN and try to double Teachery’s revenue in 2024.
Every month, you will see us focus on ONE aspect of growing this business. You’ll see us apply the same roadmap we teach inside WAIM Unlimited, and you’ll also see the true transparent results. Every experiment, every challenge, every decision—you get a front-row seat. If you are the kind of person who learns by watching others DO, you are going to LOVE this monthly format! (And of course, we’ll have monthly action items for how you can apply each and every strategy we use to your own biz!)
The roadmap is based on a decision tree flow chart meant to guide you straight to the action step that will have the greatest impact on your business. Want a sneak peek? Use the button to view the flow chart and check it out!
In this step you'll focus on defining the core aspects of your business that will inform your marketing strategy and you'll fortify your own mindset and processes, as neglecting these things can actually be limiting your progress further down the roadmap.
Generate endless business ideas.
Answer the 4 foundation questions of a business.
Define your business goals & organize your finances.
Develop an entrepreneurial mindset.
Define a system for getting shit done.
Design an authentic brand identity.
Once your foundation is set, in this step you'll evaluate the core thing your business sells, whether it's an online course, membership program, or client service packages. Before you improve your marketing, it's crucial that you know you're selling something people want, and that you're communicating the benefit in a compelling way.
Determine your core product offer.
Create and produce your core offer.
Learn to communicate your message effectively.
Get in the selling mindset.
Craft a sales strategy to sell your offer.
Once your core offer is locked in, now the experimenting really begins! The vast majority of business owners we talk to who aren't seeing the sales they want actually just have a breakdown in their marketing strategy, or what we call "marketing bridges." In this step you'll learn how to map our your customer's journey to buy from you and you'll be able to identify whether you have gaps in that journey you need to fill.
Set your marketing strategy and customer journey.
Attract an email audience of potential customers.
So many people focus their time on creating social media content, but what if we told you there was a way to create content TODAY that would still pay dividends years from now? With your marketing bridges set, at this step you're in a great place to super-charge your traffic and publish strategic content designed to attract your ideal buyers.
Create strategic content that attracts your ideal audience.
Gain brand awareness using Instagram (optional)
Consider creating a podcast (optional)
Finally, your website is the arena where your marketing strategy gets put to the test. So many people START at this step, but we promise you, if you go through each previous step in this roadmap, your website will feel like a piece of cake to update because you'll know exactly what role each page plays in your strategy, and you'll see how your site serves your bigger business goals.
Create a strategic website for your business.
Adjust your website design to support your evolving marketing strategy.
Optimize your website based on your analytics.
"In my first month, WAIM paid off huge for me. I just have to say that I’m super appreciative for WAIM. At the end of a long workday, after getting kids to bed, a dog walked, a lawn mowed, etc… I’m exhausted. The simplification of the WAIM Unlimited (getting all the past courses) is AMAZING. It keeps me moving even when I only have 15 minutes in an evening. And while there is no way I can possibly be on Slack as much as I want to, it’s awesome having engaged people that are interested in helping each other when I do jump back in. Cheers to you fine people of WAIM, cheers to you!"
"Caroline and Jason both share so much value by showing the nitty gritty detail-y stuff. Their thoughts/inputs when someone asks a question in Slack and how they put their business on display are the premium product in WAIM. I just love them, their creative entrepreneurialism, and look forward to continuing to follow their process!"
"I know the business I want to be running, but I’m not 100% clear how to position it to a potential customer so they’ll buy from me."
"I know I’m supposed to create 'content' but between articles, videos, podcasting, and social media, I’m 1000% overwhelmed and don’t know where to even start."
"I know marketing and audience growth are important, but I don’t want to spend all my time doing those things. I wish I had a clear marketing plan I could follow so I can spend time on creating."
And this is right about the point where you find yourself asking...
Okay, okay, just get to the punch line...
As a smart and strategic business owner, of course, you're going to ask yourself:
Is what I get with WAIM Unlimited worth MORE than what I'm going to pay? And to be honest, we're glad you're thinking that because that's what we're asking OURSELVES all the time too! We want you to spend your hard-earned money on something that will bring you results. So we'll tell you... our program is a LIFETIME price of $2,000 (meaning once you complete your payments, you don't pay us again!), and this is our most popular plan:
We believe without a doubt it is, but to prove it to you, let's play a little game! Scroll down, and when you feel it's worth $100 per month to you, click that handy little link to join us. 🤝 Deal? Let's do it.
No more feeling lost or like you’re sprinting in place with 12 plates spinning at once. You get a monthly theme delivered to your virtual doorstep.
In 2024, you hang out with us and your fellow WAIMers, you listen/watch the real-world business lessons we have to share, and you immediately apply it to your business. Oh yeah, and you get 48+ (!!!) previous coaching sessions across comprehensive topics like marketing, sales and launching, mindset, copywriting, email list building, and so many more that are recorded in HD and waiting at your fingertips.
Focusing on different aspects of your business is one thing, but how do you know the most potent order and priority to tackle them in?
Our Un-Boring Business roadmap is designed to help you diagnose the exact area of business that needs your attention so you won’t feel overwhelmed by our extensive library of resources. Every single step in our roadmap comes with a checklist of action items and workbooks to apply what you learn to your biz. No more guessing what to work on next!
Ever joined a Facebook Group that quickly fizzled out or became a spam-fest? Our WAIM Community on Slack has been thriving since 2018, offering a supportive space to share insights and connect with like-minded individuals. I, Jason, personally manage the Slack channel, ensuring daily engagement and interaction (unlike many other programs!) Plus, our exclusive weekly behind-the-scenes "vlog" keeps you in the loop with our latest learnings and endeavors.
Let's be honest, Google Docs and sticky notes and random notes on your phone aren't the best tools for managing finances, tasks, ideas, projects, and goals all at once.
That's why we have three comprehensive Notion template packs in WAIM. The Notion Starter Pack streamlines organization for your online business and personal life. The Client Off-Ramp OS is tailored for service-based entrepreneurs transitioning to digital products, while our Page Layout Library simplifies website page design and creation for you. Say goodbye to overwhelm and hello to efficiency!
One of the most RAVED-about things we added to WAIM Unlimited this year was our group accountability “game” that we run through our Slack community.
We call the game WAIM of Stones and every month we averaged nearly 100 WAIM members participating and working toward achieving their monthly goals together. So many of our members told us THIS accountability system was the FIRST one they were able to stick with and see results from! This will continue in 2024, and we commit to bringing the fun and action-taking to weekly accountability!
Our online course platform, Teachery, is normally sold for $49/month or $470/year but you get it INCLUDED with WAIM Unlimited. Once you finish paying off WAIM you’ll continue to have access to your Teachery account… forever! We believe Teachery is the easiest course platform to share your skills with your audience, while also letting you fully customize and brand your course experience. And don’t forget, with Teachery you can create unlimited courses, Hubs, and have unlimited students at no extra cost, EVER.
Once you finish paying off WAIM, the fun doesn’t stop there! Every new feature, template, course, software project, etc will be handed to you on a (virtual) silver platter and you won’t pay us a single future dollar for it. Our members are consistently baffled when they’ve finished paying for WAIM but we continue to deliver new goodies to them as we create them year over year!
We will be raising the price of WAIM Unlimited for the first time since its inception in 2018 to $2,800 starting in 2024. So this will be the final enrollment period to get the program at its best price.
This decision is not so we can arbitrarily make more money; it’s so we can continue to invest in the quality of the program for years to come. For five years we’ve kept the price of WAIM the same while adding an immense amount of value to make the program better. 48+ coaching sessions, a re-designed dashboard, new resources like our Notion templates and Page Layout Library, plus accessibility options that have raised our operating expenses. We wanted to give our future members ample notice of this change, so rest easy knowing when you join us you’ll be getting in at the lowest ever cost to you!
Watch this inside look at our new and improved fully-custom members-only dashboard!
We love sharing EVERYTHING with our members. The good, the bad, the ugly, so you can learn along the way with us.
We aren’t about that “figs” life around here. Yes, we like money as much as other people, but success is more about living a balanced life.
Silly emojis, cheesy dad jokes, LOL-worthy GIFs, we’re all about making business coaching fun and enjoyable.
(Unless you’re an alien 👽 reading this, then, well, hello to you too!)
First and foremost, we care deeply about our WAIM family. We aim to welcome and celebrate people of every race; ethnicity; gender or non-gender; sexuality; mental, physical, intellectual, and sensory disability; neurodiversity; body size; or any other characteristic. It's important to us that we treat everyone as being on the same “level” within WAIM, regardless of where you are in your business journey. If that's not cool with you, or if you're adamant about denying the existence of real things like systemic racism and discrimination, WAIM is not the right fit for you.
We do NOT "sell the dream" and we do NOT have a “foolproof plan to guarantee you $100,000+ (6-figs!) in your business.” Many other business coaches want to promise you the moon when they only end up delivering you unmet expectations and searching for the next coach or program. That’s not us. Do we have a business roadmap for you to follow? Heck yeah, we do! Has our roadmap and monthly coaching program helped our members reach success on their terms? Abso-freaking-lutely! Can we guarantee any amount of success for you? No, we cannot, and neither can anyone else. All we can do is share our huge breadth of *actual* business experience and give you practical steps to follow while being there to support you along the way. Getting people to buy into the dream is easier, but it's not REAL. If you're tired of buying into empty guarantees, we're glad you found us.
We don’t just make money teaching people how to make money. In fact, we openly admit that we aren’t great at things like creating passive income funnels and FB Ad growth machines. What we ARE good at is defining what actually matters in our lives, building profitable and sustainable businesses that support our specific goals, and ensuring that the systems and processes are in place to avoid burnout at all costs. While we do focus on helping people build profitable online businesses, our actual business experience comes from running design/marketing agencies, working with clients, selling a variety of courses, getting books traditionally published, building a physical art business, doing paid public speaking, creating and selling software applications, and many other business experiments since 2006. You get the benefit of that wide range of experiences when you're in our program!
We are all about honesty and transparency. We have shitty weeks and we have up and down moments in our businesses just like you. Anyone who wants to pretend otherwise is lying to you. We keep it REAL and we share our mistakes and missteps with you so that you can try your best to avoid what we do wrong. If you’re looking to learn from a “perfect business coach,” that’s not us.
To sum this entire section up, we want you to know we care. We care about constantly learning how to be better people. We care about having the mentality of “enough” when it comes to money. And, we care about being available to you and being part of your unique journey in business (and life).
We want you to be able to make the most informed decision possible about whether we are suitably equipped to support you on your business journey.
That includes knowing more about our backgrounds, perspectives, experiences, privileges, limitations, strengths, and struggles, as these form the unique lens with which we coach our business owners inside WAIM.
First, let’s start with privilege. This is important because every person moves through this world with a unique set of unearned advantages or uncontrollable disadvantages, and us being honest about those things will help you take our experience with the necessary context. We recognize that we are two cisgender, heterosexual, white, able-bodied people, and this often means we have gaps in our knowledge when it comes to the lived experience of people who have been marginalized and oppressed due to race, gender non-conformity, sexuality, ethnicity, disability, neurodivergence, etc. It’s our job to educate ourselves on experiences outside our narrow perspective, to always aim to do better the next time when we screw up, and to apologize when those gaps in our knowledge cause harm.
If you are a person who has been marginalized because of your identity, we want you to know you are welcome in our community and we hope you feel celebrated for exactly who you are.
That said, if you feel you'd be better served by coaches who share your same lived experience and who can fully relate to your unique challenges and triumphs, we want you to know we honor that inner wisdom and encourage you to seek those folks out! Choosing a coach is an incredibly personal decision, and we just hope you find the right support to help you meet your business goals and chase a beautiful life!
You will check off those monthly action items with the enthusiasm of someone who just discovered there’s still $20 on that five-month old Target gift card.
When life gets busy or you fall into old patterns, you will not shame yourself or feel like a failure for falling off the wagon—you will act like you just fell onto an Olympic-sized trampoline and you will double-somersault your way back into action with excitement and resolve to give it another go.
The benefit of being a small business is that you don’t talk to moderators or assistants…you talk to US. But this is only a benefit if you’re willing to be vulnerable and ask for what you need.
"I used to be addicted to online courses and subscribing to newsletters and learning whatever I could from whoever wanted to teach me. After an overwhelming amount of overwhelm, I’ve since cut much of it out of my life. I have chosen a very few people as my teachers, as people I want to keep listening to in this noisy world. I knew I wanted to learn from people with your energies: fun, vibrant, authentic (I could go on …) I don’t know how you do it, but the live topics are always timely. Thank you so much for being you, and for somehow knowing what I need to hear."
"There is a certain dynamic and energy that Jason and Caroline bring to coaching sessions that's hard to describe. You can tell they actually know what they are talking about, and have tested out what they are presenting firsthand. They focus on helping you with real issues, and provide actionable advice that isn't overwhelming and just works."
"I've been part of a lotttttt of online communities and joined a lotttttt of programs, but there's nothing quite like WAIM. Learning from you both has been SO DAMN REFRESHING and makes it so much more simple, easy and fun to execute. Carol, we ADORE those incredible workbooks you work so hard on...and Jason, I'm convinced you're a robot because the way you love on the community is beyond anything I've ever seen."
"Since I joined WAIM, I felt like I joined a family of amazingly warm and awesome people and the coaching was no different! It felt like I was chilling with some friends that know a lot about a certain subject and are super excited to share their knowledge! ...I really like your approach. Oftentimes I feel like these coaching things are too dry and very number oriented and too businessy. I REALLY want my business to bring me joy and serve my lifestyle and your approach is just that!"
⚠️ Before you hit the BUY button, it's important you know something: We don't believe in separating our values from our business when it comes to human rights issues facing our world. We believe in standing up for things like racial justice, environmental justice, and LGBTQ+ support. We want this community to be a welcoming place for our members, especially those who might find themselves discriminated against elsewhere. If that bothers you, please do not join WAIM Unlimited! You can read more about our stance on social justice here and you can check our community guidelines here. ⚠️
We are best friends 👫 and business partners 🤝 who have been at this online business gig for years—him for over 15 👴, her for over 7 👵. We technically met on Twitter in 2010 🐦, when Caroline was still pursuing a career in advertising 💼 and Jason was at the height of his first crazy entrepreneurial adventure where he earned $1,000,000+ wearing t-shirts 👕 for a living (Yes, really! Google it.🔍) We've been together ever since, and we made it official by eloping on a cliff overlooking the ocean in March of 2017. 🌊⛰👰🤵💍🍩🍹💞 In 2022, we left California to travel Europe full-time for a year 🛫🗺️ and ultimately landed in Portugal 🇵🇹, a stunning country we now call our home.
Her superpower is self-reflection 🧐; his superpower is action-taking ✅. She's an Enneagram Type 4 (Individualist)🎨; He's an Enneagram Type 8 (Challenger)🙅♂️. His guilty pleasure is Dragon Ball Z 🐉; hers is binge-watching old seasons of Survivor. 🪃