UN-boring business coaches 👨🏻🦲👩🏻🦰 who help solo creators like you earn more so you can live more.
We share free resources in the form of 📃 articles, 📜 guides, 🎬 YouTube videos, and 🎙 podcast episodes. We offer a 🦄 monthly coaching program (that's un-boring) called WAIM Unlimited that includes COURSES, SOFTWARE PRODUCTS, WORKSHOPS, and a thriving Slack COMMUNITY.



We're a husband and wife duo that's passionate about teaching others the power of a CALM business.
Very nice to virtually meet you! Here’s a quick silly video from us so you can decide if we’re cool enough to be your friends. (Spoiler alert: we’re not…but we hope you decide to hang around anyway!)
We believe…
...in working to LIVE, not living to work.
...in rejecting the norm and carving our own paths.
...embracing your uniqueness is the key to running an authentic business.
...we are better together and helping each other will allow us all to succeed.
If this lines up with what you believe too, keep reading!
Our Story
Hello again! It's us, Jason and Caroline Zook.
We’re creative business owners 🤓, best friends 👫, and oh yeah, as of March 2017, we’re also married or whatever 🥂.
Since we got together in 2010, we’ve made things in a slew of different ways, both together and apart. Caroline was first employed by Jason’s crazy t-shirt marketing company, getting her first taste of work-from-home-life (AKA: wearing a robe to work). After that we had separate businesses for a few years. Caroline created Made Vibrant, which started off as a client business doing brand design and transitioned into a digital product business. Jason got even weirder by selling his last name, writing a fully-sponsored book, and then selling his future. We’ve also built software products and sold physical goods.
Between the two of us, we've just about done 👏 it 👏 all 👏.
Now we’ve teamed up again to create Wandering Aimfully, an un-boring coach program that embodies what we hope to bring to the world. We want to encourage more people to create meaningful work they love, earn a good living doing it, and live a life that feels successful on THEIR terms, not the terms laid out by society.
Through every twist and turn though, the thing that has stayed constant is our desire to evolve our businesses to fit our personal values, rather than compromise our values to chase “success” with our businesses.

TRANSPARENCY
Most business owners only want to show you perfect moments. Not us. We share the good, the bad, the ugly.

AUTHENTICITY
We’ve gotten where we are by being 100% ourselves and we feel the best when we lean into who WE are.

HUMOR
There were two peanuts walking down a dark alley, one was assaulted. (Get it?? Nut puns!)

POSITIVITY
We don’t play the negativity game around here and sure, life isn’t easy, but we love focusing on the good stuff.

ORIGINALITY
The way we measure success is by putting our original ideas out into the world and standing by them.

INTENTION
This is the “aimfully” part of what we do and we’re pretty serious about doing the things that really matter to us.

CURIOSITY
We looooove trying new things, having new experiences, and stretching our comfort zones.

ACTION
A bias toward getting things done is in our DNA and crossing off to-do lists makes our hearts happy.