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What It’s Like Selling a High-Value Product, A Two-Week Video Journal

Wandering Aimfully Through Selling

What It’s Like Selling a High-Value Product, A Two-Week Video Journal

If you’ve ever wanted to see behind the scenes on what goes into selling a high-value product, you are in the right place.
Jason ZookJason Zook Jason ZookJason Zook

Written by

Jason Zook

I’d like to start this two-week video journal off with a huge disclaimer: These videos are meant to be a confessional of sorts. Very little editing or bells and whistles added. Why? Because it’s damn hard work selling a high-value product and that focus needed to be spent on all the things you’ll hear about in the daily videos.

The reason this journal exists is that it’s the exact type of thing we love to read/watch from other entrepreneurs. We hope you feel the same way!

For context, the high-value project we talked about is BuyOurFuture (BOF) and it was sold for $2,000. This two-week video journal was created in September of 2017.

When I say “I” and “We” that would be me (Jason Zook) and my awesome wife Caroline Zook. Hey look, we’re real people:

Jason Zook and Caroline Zook

Use these links to jump to a specific day or just keep scrolling:

The two-week video journal!

Day 1 – The introduction of this two-week video journal about selling a high-value product.

Here are the things I talked about in this video and tried to remember to link to (hehe):

Day 2 – Launch Day, Launch Day, Launch Day!

Here are the things mentioned in the video:

Day 3 – We launched, now what the heck do we do??

Here are the things mentioned in the video:

Day 4 – Why we hosted a live workshop during the launch and our Facebook Ads “strategy”

Here are the things mentioned in the video:

Day 5 – We attended a live Q&A and dealt with the self-doubt monster


Day 6 – Why we paused BuyOurFuture for a week and what happens next with our launch


Day 7 – We spent 8 hours doing something extremely high touch (let’s hope it pays off!)

You’ll notice we’re a bit brain-fried in this video! That’ll happen during a launch. We talk about a high touch experiment we wanted to try with video replies. We also answer a question about imposter syndrome or how you know if what you’re selling has value?

Day 8 – Our high touch experiment is paying off and so are our Facebook Ads (and only 3 days left)!

We’re also exhhhhhaaaaauuuusted after two long days of recording personalized video replies. We knew it would be a ton of extra work, and luckily that work has paid off in more ways than one!

Day 9 – Why we intentionally skipped yesterday’s video journal and the LAST DAY of our launch…

We’re at the end of our 2-week launch of BuyOurFuture (which turned into a 3-week launch with a pause in the middle). We chat about what happens on the last day as well as the live Q&A we hosted yesterday.

The final wrap up!

How many sales did BuyOurFuture do this launch? What percentage of people picked our $200 payment plan? What are we doing next? What big lessons did we learn? Answers to all those questions and more in the final video journal entry of this series.

Thanks for checking out our video journal and supporting our projects!

What It’s Like Selling a High-Value Product, A Two-Week Video Journal

(Big Fat Takeaway)

Selling anything is hard, but selling a high-value product takes a lot of touch points with your customers. Invest the effort and you will see results.


This article written by

Jason Zook

I'm all about that Cinnamon Roll life (that just seemed like a "cool" way to say I love baking and eating cinnamon rolls). Also, I co-run this WAIM thing as well as Teachery. Currently, 75ish% completion of Tears of the Kingdom 🧝‍♀️⚔️.

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