You’ve brainstormed so many ideas about how to execute a successful launch, but you feel frozen due to perfectionism and comparison.
Every time you think about launching, the mountain of tasks—tech, marketing, sales pages—feels so big, you don’t know where to start.
You're scared to put yourself out there and you worry what others will think—especially if you don't get any sales.
With Calm Launch Formula, you get clear steps, a repeatable blueprint, and AI prompts to take you…
Calm Launch Formula was a total game changer for me!
By far, the most helpful aspect was that it took SO MUCH weight off of all the decision making that goes into a launch.
And wow--- it truly worked! I just finished/closed my launch today and got BY FAR the best results I've ever gotten!!! My usual revenue from a sewing pattern launch is around $800 in the first two weeks.... This time it was $5,500 🤯...... absolutely insane difference!
This surprising bump in revenue this October made it so that I can take more of a break around the Holiday season, which I wasn't planning on, but deeply needed.
I'll be using CLF for all of my launches next year! Thank you sincerely for making this product! 🖤
Leah W.
Immediately you see sales notifications stack up in your inbox with eager customers thrilled to buy
You're well-rested and excited instead of exhausted and burnt out because every aspect of your launch has been planned for weeks
You're confident promoting your offer instead of shy and scared to show up and be seen
You're a first-time digital product creator who wants to monetize your creativity but you feel overwhelmed and you're looking for a clear path to get started
OR…
Or you're a solo creator who has launched a product before but you're tired of burning yourself out for less than stellar results
Why? Because Calm Launch Formula is…
snackable
No more boring, long videos you dread pressing play on. Lessons are quick and snappy so you get momentum.
focused on "enough"
We encourage you to choose launch tactics you enjoy, not hustle to get every last dollar.
FUN
Lessons that are colorful, playful, and full of good energy—learning is more effective when you enjoy it!
done-for-you
Every single lesson has a resource or AI prompt to do the heavy lifting FOR YOU as much as possible.
I'm already loving how quick and digestible these lessons are. It feels SO easy. No negatives, no confusion—just a peaceful feeling of: 'I can actually do this without feeling overwhelmed.’
THIS WHOLE PROGRAM IS AMAZING. Lessons are broken down so well that I can work through each step along the way. I would have fizzled out by now without this process. Thank you!
I like how this program is broken down into key stages of putting your offer together. I like that the lessons are bitesized and straight to the point - this is what busy business owners need! Also appreciate video subtitles and slides embeds because I have to watch around my kids so listening to just a video is impossible for me.
The concepts of the offer were broken down simply so that I can take immediate action. I loved the section on how to figure out what to start with first: the solution or the customer. Since I do not have an established mailing list, I will start with the solution.
I am autistic and ADHD and struggle with pinning down my preferences and what I like (because I could - and do - like everything!). One of the biggest things I find helpful in WAIM is the "how tos," so being able to follow along with Caroline's videos in ChatGTP was brilliant!
This is exactly the guidance that I am in need of right now. I love how thorough and specific the instructions, videos, and tools are.
Seriously guys, the combination of the ChatGTP prompts and the Notion workbook is amazing! I've achieved more in 30 minutes with those than in the whole last year without them!
You thought of everything. I am in awe. WOOOOWWWW. You take out the overwhelm for me and I love the AI prompts as my personal brainstorm partner. Thank you so much for creating this!
The week-by-week plan automation in Notion is chef's kiss!! Such a time-saving tool. I also loved the idea of setting the launch period according to the day of my weekly newsletter - I normally assume Monday, but I send emails on Wednesdays, and that feels a lot more aligned and not too intrusive for my community's regular routine.
The week-by-week workbook section for this was worth its weight in gold. I sat back, dumbfounded. Everything I have to do is suddenly laid out for me to plug into my calendar...just👏like👏that. I can't even. HOW IS THIS SO EASY? Thank you!
1.
You have something amazing to share with the world, but it’s just sitting on the back burner.
2.
You deserve the financial freedom and fulfillment a digital product business could bring.
3.
You’re frustrated with staying stuck in this cycle of overthinking while watching others launch successfully.
what you get!
There are three reasons why you'll finally finish and take action on the content in this course:
1
Bite-sized videos walking you through each actionable step of our $5M launch formula
Each lesson video is on average 5 minutes long so you can get through it QUICKLY and take action. (And yes, this exact launch formula has brought in $2M in WAIM Unlimited revenue since 2018 and an additional $3M in other products!)
2
Done-for-you resources and AI prompts to make each step easier, faster and more fun
You're not just getting information that will gather dust once the excitement wears off. You're getting resources you will use again and again every single launch.
3
The content is actually FUN so you'll want to keep watching
We hope you're ready to laugh while you learn. Silly metaphors, running jokes, and Jason's sound effects are sure to keep you engaged.
every lesson comes with expertly engineered
If you’re into ChatGPT or other AI tools, we have crafted prompts that can generate your sales page copy and sales emails, in your voice, in under 30 minutes (no joke!)
You GUYS!! It's 10:30pm at night, I was going to go to bed...and then I thought, ok let me try these AI prompts. It's 10:41pm and my mind is BLOWN. I mean, in 11 minutes the amount of insight and progress I made is incredible! It's like magic!! I know I sound slightly unhinged, but I really want to emphasize that what you are giving works. You have worked so hard to show us every option and way to utilize AI and I'm amazed. This is an offer launch course but also SO MUCH MORE. You're helping me fall in love and use AI like never before.
the chatgpt walk throughs and prompts are GOLD - I'm fairly used to working with it, but these were super helpful to walk through and I love having a notion doc to store the answers!!
This course is training me to use AI in the best way possible for this specific set of tasks, and you have given as much as you possibly can to aid me in this quest! If I'm honest I wouldn't have gone to these lengths to do all of this which is why i am not getting what I need from AI. I have strong resistance to getting past blocks hence no launches yet, I am realising, which is why this is so useful. Feeling a bit emotional tbh!!!
Caroline's walk-through with Chat-GPT made me feel like I can do this! I enjoy using AI and look forward to using it to help me with my business.
I've literally spent years trying to think of new and interesting ways to articulate my products, my audience, their problems, and how I can help. I can come up with something decent, but it doesn't really shine or get me (let alone my ideal customer) truly EXCITED about moving forward with my product. In just these few prompts so far, I've been able to develop new copy that I would never have come up with on my own but that is perfect for inspiring my audience and accurately reflecting what I always knew about what I offer. This is seriously life and business changing stuff!
I'm not an AI girl, but this is BLOWING MY MIND. 🤯 Not only is this helping me learn more about my own business than I thought possible (new angles I hadn't considered before)—it's also teaching me how to use ChatGTP in a seriously badass way. Thank you.
Hang on a second while I attempt to pick my jaw up off the floor...... 😱 This was insane! I would never have believed AI could help me create copy that feels so in line with my brand, my offer, and my voice. And yet it's so much better than any sales copy I've written! I finally feel confident that I can effectively sell this product for the first time in 6 years because I actually have copy that reflects the value of what's inside my course. I can't thank you enough for creating these AI prompts.... an absolute game-changer.
I really appreciate you guys breaking the Calm Launch formula into bite-sized chunks AND also providing the opportunity to plow through a lot of work in one go. The AI prompts are reDONKulous. So helpful. Just an amazing resource!
The AI refinements are really helpful, and it makes me nail down these details which I have tried to avoid, especially the target customer as I'm not sure on this. I also love that the videos are 5m or so long and broken down so that I can concentrate on one thing at once.
the videos are great - length is easily digestible and the examples are really helpful for me to see how you're building at each step - but the AI prompts are really what is making this so easy to take action on - I am THE WORST at taking action - i'd prob watch all the videos and tell myself I'd go back and write all the things, but it's highly unlikely that I would do it with such detail - so the prompts are really what are encouraging and enabling me to take action - even if the answers chatgpt gives aren't that great - i'm copy and pasting anyway and knowing that when i go to write my sales page, my emails...etc.. that I can always tweak then - loving this!!!
The Calm Launch Formula will help you…
And that begins when you finally get your digital product into the hands of your audience.
You'll feel CALM knowing you have a repeatable launch system that works.
You'll feel FOCUSED with every clear action step already outlined for you.
You'll feel CONFIDENT with a strategic sales message you truly believe in.
You'll feel PROUD of your irresistible offer and excited to share it with your audience.
But wait, there's more!
More? No way!
BONUS!!
If you haven't created your digital product yet, this short coaching session will give you the broad overview of our process for creating any infoproduct like courses, programs, workshops, etc. from idea to execution.
what's covered:
Brainstorming the content inside your offer
Structuring your curriculum into modules & lessons
Tips for creating slides and recording video
Putting your info into a gated access hub
You don’t need to feel overwhelmed anymore.
You don’t need a huge audience or fancy tools to get started.
You don’t need to spend months figuring it out alone.
You can launch a product that makes a difference while staying true to your calm, creative self.
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