Bigger launches with less stress with Calm Launch Formula!

✨ Black Friday Special ✨ — Available Nov 25–Dec 2 Only

The calmest way to build and launch your digital product

get a 6-month roadmap to build a digital products business and start getting sales without overwhelm

This Black Friday, get our best-selling Calm Launch Formula + a 6-Month Calm Biz Kickstart roadmap to move from
“I want to make money online” to “I’m making real sales!"

Get the Black Friday Bundle — $80

Get the Bundle! $80

Get the Black Friday Bundle — $80

You Save $840! Best deal of the year!

Lifetime access • Instant start • Offer ends Dec 2!

If you’ve ever tried to launch a digital product or start your business from scratch, you know the feeling: a hundred tabs open, too many “expert” opinions on social media, and no clear plan.

We built Calm Launch Formula and the Calm Biz Kickstart Roadmap to make the whole process simple, enjoyable, and hustle-free.

These are the exact steps and coaching sessions that have helped hundreds of creators inside our program, WAIM Unlimited, finally launch their thing without the panic spiral.

And since we’ve now retired our WAIM Unlimited program, this Black Friday bundle is your last chance to get access to our signature coaching materials —

all in ONE calm, affordable package.

BLACK FRIDAY BUNDLE

What's Included

Part 1

Calm Biz Kickstart Roadmap

Build a digital products business

from scratch…the CALM way!

Get our 6-month guided roadmap featuring 10 curated WAIM coaching sessions taking you through building a business foundation, choosing a digital product idea, creating content and more.

sessions included:

1 Business Foundation & Strategic Planning

2 Entrepreneurial Mindset & Personal Growth

3 Offers That Sell

4 Creating a Digital Product (Idea to Execution)

5 Brand Identity That Stands Out

6 Cohesive Branding

7 Creating a Kick-Ass Email Newsletter

8 Automated Email Power Playbooks

9 Creating 5 Pieces of Foundation Content

10 Marketing & Promotion Strategy

Developing a High-Converting Lead Magnet (Bonus Video!)

Each session comes with a video replay + actionable workbook so you can make real progress month after month.

Part 1

Calm Biz Kickstart Roadmap

Build a digital products business

from scratch…the CALM way!

Get our 6-month guided roadmap featuring 10 curated WAIM coaching sessions taking you through building a business foundation, choosing a digital product idea, creating content and more.

sessions included:

1 Business Foundation & Strategic Planning

2 Entrepreneurial Mindset & Personal Growth

3 Offers That Sell

4 Creating a Digital Product (Idea to Execution)

5 Brand Identity That Stands Out

6 Cohesive Branding

7 Creating a Kick-Ass Email Newsletter

8 Automated Email Power Playbooks

9 Creating 5 Pieces of Foundation Content

10 Marketing & Promotion Strategy

Developing a High-Converting Lead Magnet (Bonus Video!)

Each session comes with a video replay + actionable workbook so you can make real progress month after month.

Part 1

Calm Biz Kickstart Roadmap

Build a digital products business

from scratch…the CALM way!

Get our 6-month guided roadmap featuring 10 curated WAIM coaching sessions taking you through building a business foundation, choosing a digital product idea, creating content and more.

sessions included:

1 Business Foundation & Strategic Planning

2 Entrepreneurial Mindset & Personal Growth

3 Offers That Sell

4 Creating a Digital Product (Idea to Execution)

5 Brand Identity That Stands Out

6 Cohesive Branding

7 Creating a Kick-Ass Email Newsletter

8 Automated Email Power Playbooks

9 Creating 5 Pieces of Foundation Content

10 Marketing & Promotion Strategy

Developing a High-Converting Lead Magnet (Bonus Video!)

Each session comes with a video replay + actionable workbook so you can make real progress month after month.

Part 2

Calm Launch Formula

Launch your digital product
🙅‍♀️ without 🙅‍♂️ the overwhelm.

A repeatable blueprint, clear steps, and AI support to guide you from idea → launch → confident sales.

what you get:

All 7 course modules walking you through each stage of your digital product launch

The Calm Launch Formula Companion Workbook (in Notion + Google Doc)

A 1-click week-by-week launch calendar telling you exactly what to focus on

The Calm Launch AI Portal with 20+ AI prompts to help you define your offer, write copy, and more

Part 2

Calm Launch Formula

Launch your digital product
🙅‍♀️ without 🙅‍♂️ the overwhelm.

A repeatable blueprint, clear steps, and AI support to guide you from idea → launch → confident sales.

what you get:

All 7 course modules walking you through each stage of your digital product launch

The Calm Launch Formula Companion Workbook (in Notion + Google Doc)

A 1-click week-by-week launch calendar telling you exactly what to focus on

The Calm Launch AI Portal with 20+ AI prompts to help you define your offer, write copy, and more

Part 2

Calm Launch Formula

Launch your digital product
🙅‍♀️ without 🙅‍♂️ the overwhelm.

A repeatable blueprint, clear steps, and AI support to guide you from idea → launch → confident sales.

what you get:

All 7 course modules walking you through each stage of your digital product launch

The Calm Launch Formula Companion Workbook (in Notion + Google Doc)

A 1-click week-by-week launch calendar telling you exactly what to focus on

The Calm Launch AI Portal with 20+ AI prompts to help you define your offer, write copy, and more

I'm already loving how quick and digestible these lessons are. It feels SO easy. No negatives, no confusion—just a peaceful feeling of: 'I can actually do this without feeling overwhelmed.’

THIS WHOLE PROGRAM IS AMAZING. Lessons are broken down so well that I can work through each step along the way. I would have fizzled out by now without this process. Thank you!

I like how this program is broken down into key stages of putting your offer together. I like that the lessons are bitesized and straight to the point - this is what busy business owners need! Also appreciate video subtitles and slides embeds because I have to watch around my kids so listening to just a video is impossible for me.

The concepts of the offer were broken down simply so that I can take immediate action. I loved the section on how to figure out what to start with first: the solution or the customer. Since I do not have an established mailing list, I will start with the solution.

This course continues to blow my mind and I'm amazed at how quickly I can edit an AI prompt and continue the conversation with ChatGPT to get the responses that match what I'm looking for. Brainstorming is sometimes daunting and I have trouble coming up with the words/ phrases that I'm aiming for. I've never really played around with AI before, so this is all new to me. It's laid out in a very simple and approachable way, and I've already experienced huge value in the workbook that you guys put together (like wow!). The fact that it's all in Notion is also a huge plus for me...I LOVE LOVE LOVE Notion!

I am autistic and ADHD and struggle with pinning down my preferences and what I like (because I could - and do - like everything!). One of the biggest things I find helpful in WAIM is the "how tos," so being able to follow along with Caroline's videos in ChatGTP was brilliant!

This is exactly the guidance that I am in need of right now. I love how thorough and specific the instructions, videos, and tools are.

Seriously guys, the combination of the ChatGTP prompts and the Notion workbook is amazing! I've achieved more in 30 minutes with those than in the whole last year without them!

You thought of everything. I am in awe. WOOOOWWWW. You take out the overwhelm for me and I love the AI prompts as my personal brainstorm partner. Thank you so much for creating this!

The week-by-week plan automation in Notion is chef's kiss!! Such a time-saving tool. I also loved the idea of setting the launch period according to the day of my weekly newsletter - I normally assume Monday, but I send emails on Wednesdays, and that feels a lot more aligned and not too intrusive for my community's regular routine.

The week-by-week workbook section for this was worth its weight in gold. I sat back, dumbfounded. Everything I have to do is suddenly laid out for me to plug into my calendar...just👏like👏that. I can't even. HOW IS THIS SO EASY? Thank you!

Imagine this is your reality six months from now…

You wake up on day one of your launch and…

Immediately you see sales notifications stack up in your inbox with eager customers thrilled to buy

You're well-rested and excited instead of exhausted and burnt out because every aspect of your launch has been planned for weeks

You're confident promoting your offer instead of shy and scared to show up and be seen

If you apply the steps in this bundle, this is the future you're working toward.

you, watching the sales come in…

Stripe
6m ago
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4m ago
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… & feeling peaceful at the same time.

you, watching the sales come in…

Stripe
6m ago
You received a payment of $80.00 from customer@yourwebsite.com
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4m ago
You received a payment of $80.00 from customer@yourwebsite.com
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You received a payment of $80.00 from customer@yourwebsite.com
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… & feeling peaceful at the same time.

you, watching the sales come in…

Stripe
6m ago
You received a payment of $80.00 from customer@yourwebsite.com
Stripe
4m ago
You received a payment of $80.00 from customer@yourwebsite.com
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4m ago
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You received a payment of $80.00 from customer@yourwebsite.com
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… & feeling peaceful at the same time.

This bundle is right for you if…

You’ve been wanting to launch a digital product but can’t seem to get started.

You’re tired of feeling overwhelmed and just want a plan that makes sense.

You want structure and strategy — but without the hustle or overwhelm.

You missed out on our final WAIM Unlimited launch and want the next best thing.

You might be a first-time digital product creator who wants to monetize your creativity but you feel overwhelmed and you're looking for a clear path to get started

OR…

Or you might be a solo creator who has launched a product before but you're tired of burning yourself out for less than stellar results

Whether you're launching for the FIRST time or the FIFTH time…

…this system will work for you!

Imagine finally having confidence and clarity on all this:

Your
Audience Profile
Your
Core Offer Details
Your
Value Proposition
Your Offer
Sales Page Design
Pre-Launch
Content Strategy
Sales Email
Sequence
Launch Plan &
Calendar

The Calm Biz Kickstart bundle will help you…

Define your customer & brand foundation

Create content to attract your ideal customer

Prepare a product launch far in advance to avoid stress

Organize every task of your launch so you feel at the top of your game

Convert sales on Day 1 with customer-led copy!

Who are you learning from?

Hey, I'm Jason Zook!

Hey, I'm Caroline Zook!

For over 10 years, we’ve been creating and selling digital products, helping over 1,000 creators do the same.

This journey has given us the financial freedom to travel full-time for a year, and eventually, the location independence to move to Portugal—a dream we didn’t think was possible a decade ago.

In 2019, when Caroline faced six months of debilitating anxiety and couldn’t work, the flexibility of our digital product income was a lifesaver. Not only did our business stay afloat, but it actually grew—even while she was focused on healing. That’s the power of a scalable, calm business.

Now, let's talk about YOU.

What could a calm creator business like this do for you?

By this time next year, you could still feel overwhelmed and stuck… OR you could be waking up every day with a clear purpose, making the kind of money that fuels your dream life, while putting savings away—all without 12-hour days or sacrificing your well-being.

Imagine being able to:

Create more space in your life for the things you love.

Save enough to take your family on the trip of a lifetime.

Build a business that feels fulfilling and aligned with your values.

Over the years, we’ve experimented with revenue models from 1:1 coaching to sponsorships and physical products. But nothing has come close to the balance of freedom, fulfillment, and predictability we’ve found with scalable digital products.

While "passive income" is powerful, it’s just one part of the bigger picture. To build a truly calm business, you need enough time, enough of the right marketing strategies, and a repeatable system you can improve over time—without burning out.

This approach has completely transformed our lives, and it can do the same for you. Are you ready to create a business that’s profitable, peaceful, and purposeful?

Let us help you make it happen (and let's have some fun along the way!)

Save $640 by grabbing this bundle.

What's Inside

Regular Value

Calm Launch Formula

$320

10 Coaching Sessions

$600

Total Value

$920

Black Friday Bundle

$80

Holy cow, that's a steal!

Get the Black Friday Bundle — $80

(Save $840!)

Lifetime access • Instant start • Offer ends Dec 2!

get the calm biz kickstart bundle right now!

Calm Biz Kickstart Roadmap
+ Calm Launch Formula

10 2-hour coaching sessions arranged in a six-month roadmap format with action steps

All 7 modules inside the Calm Launch Formula course

Calm Launch Formula companion workbook in Notion and Google Doc format

A 1-click week-by-week launch calendar telling you exactly what to focus on each week leading to your launch

Calm Launch AI Portal with 20+ AI prompts to help you do everything from define your offer to write your sales page copy and more

Everything included for only…

$920

$80

Get the Black Friday Bundle — $80

Get the Bundle - $80

Get the Black Friday Bundle — $80

get the calm biz kickstart bundle right now!

Calm Biz Kickstart Roadmap
+ Calm Launch Formula

10 2-hour coaching sessions arranged in a six-month roadmap format with action steps

All 7 modules inside the Calm Launch Formula course

Calm Launch Formula companion workbook in Notion and Google Doc format

A 1-click week-by-week launch calendar telling you exactly what to focus on each week leading to your launch

Calm Launch AI Portal with 20+ AI prompts to help you do everything from define your offer to write your sales page copy and more

Everything included for only…

$920

$80

Get the Black Friday Bundle — $80

FAQ

How long do I have access?

FOR-EV-ER. Yep, you read that right. Once you buy, you’ll have lifetime access to the Calm Launch Formula and the Calm Biz Kickstart. As long as the Internet is a thing and we’re here creating stuff, you’ll have access to the materials. Whether you’re ready to launch now or want to revisit it five years from now, it’s all yours.

Do I need to have an existing audience to launch to?

You don’t need an audience at this very moment, but as you go through the Calm Launch Formula planning, you’ll need to plan your launch at least 3-6 months in the future. Then, during that time, you’ll have to focus on audience-building as well. We can’t build your audience for you and this program does not focus on building your audience.

How do the AI prompts actually work?

Our AI prompts are your new secret weapon! You’ll use them with tools like ChatGPT, Claude, etc, to generate sales pages, launch emails, and more—in YOUR voice, in minutes. Think of it like having a personal assistant who’s amazing at marketing and copywriting (but somehow doesn’t need a paycheck or coffee breaks ☕️?!). Oh, and if you’re asking us how AI actually works? Sheesh… no clue. Um, science?

What if I don’t have my product created yet?

No worries! The Calm Launch Formula is designed to help you whether you’re in the early idea phase or ready to launch. And with our Calm Biz Kickstart Roadmap coaching sessions, we’ll walk you through everything you need to plan and create a digital product. Things like mapping out your offer's content, structuring it, and give you tips on creating the media inside your offer. You’ll gain confidence in being able to share your thoughts and expertise online and turn that into a digital product you can sell.

Is this part of WAIM Unlimited?

No — WAIM Unlimited has officially been retired. But these materials are pulled directly from our top coaching sessions inside WAIM Unlimited, making this your final chance to access them.

How long do I have access?

Do I need to have an existing audience to launch to?

How do the AI prompts actually work?

What if I don’t have my product created yet?

Is this part of WAIM Unlimited?

No — WAIM Unlimited has officially been retired. But these materials are pulled directly from our top coaching sessions inside WAIM Unlimited, making this your final chance to access them.

How long do I have access?

Do I need to have an existing audience to launch to?

How do the AI prompts actually work?

What if I don’t have my product created yet?

Is this part of WAIM Unlimited?

No — WAIM Unlimited has officially been retired. But these materials are pulled directly from our top coaching sessions inside WAIM Unlimited, making this your final chance to access them.

How long do I have access?

Do I need to have an existing audience to launch to?

How do the AI prompts actually work?

What if I don’t have my product created yet?

Is this part of WAIM Unlimited?

No — WAIM Unlimited has officially been retired. But these materials are pulled directly from our top coaching sessions inside WAIM Unlimited, making this your final chance to access them.

How long do I have access?

Do I need to have an existing audience to launch to?

How do the AI prompts actually work?

What if I don’t have my product created yet?

Is this part of WAIM Unlimited?

No — WAIM Unlimited has officially been retired. But these materials are pulled directly from our top coaching sessions inside WAIM Unlimited, making this your final chance to access them.

❤️ What We Stand For