Welcome to the BUILD DIARY of Wandering Aimfully! 🏗️ 👫 🎉
Welcome to the BUILD DIARY of Wandering Aimfully! 🏗️ 👫 🎉
Back in 2018, this page you’re currently viewing was our Build In Public project to launch Wandering Aimfully (a “membership community” at that time). What we thought would take 5 weeks ended up taking 5 MONTHS 🥵. We ran into a ton of hurdles and documented the entire build process in the blog posts you’ll find below. We shared the good, the bad, our processes, and a ton more. We hope you enjoy reading through everything!
I'm Jason Zook, a rebellious serial entrepreneur obsessed with doing things differently.
I'm Caroline Zook, an intuitive artist obsessed with helping people live authentically.
Oh yeah, we're married too, or whatever.
Oh yeah, we're married too, or whatever.
Published on:
Mar 25, 2018
Getting Started: What the heck is Wandering Aimfully?
Getting Started: What the heck is Wandering Aimfully?
Published on:
Mar 26, 2018
Getting Started: Overcoming The Fear Of Starting Something New
Getting Started: Overcoming The Fear Of Starting Something New
Published on:
Mar 27, 2018
Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule
Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule
Published on:
Mar 28, 2018
Branding Part 1: Defining Our Brand Story & Initial Branding Meeting
Branding Part 1: Defining Our Brand Story & Initial Branding Meeting
Load More
Published on:
Mar 25, 2018
Getting Started: What the heck is Wandering Aimfully?
Published on:
Mar 26, 2018
Getting Started: Overcoming The Fear Of Starting Something New
Published on:
Mar 27, 2018
Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule
Published on:
Mar 28, 2018
Branding Part 1: Defining Our Brand Story & Initial Branding Meeting
Published on:
Mar 29, 2018
Branding Part 2: Creating A Mood Board and Exploring Brand Visuals
Published on:
Mar 30, 2018
Build Diary: Week One (Are We Still Sane?)
Published on:
Mar 30, 2018
Branding Part 3: Logo Design Process & Brand Identity Reveal
Published on:
Apr 2, 2018
Business Part 1: Working Together As A Creative Husband and Wife Duo
Published on:
Apr 3, 2018
Business Part 2: Choosing A Business Model That Supports The Lifestyle You Want
Published on:
Apr 4, 2018
Business Part 3: Creating A Product Your Customers Will Be Glad To Pay For
Published on:
Apr 5, 2018
Business Part 4: Pricing With 5s, 7s, 9s, and The Compounding Interest of Trust
Published on:
Apr 6, 2018
Build Diary: Week Two (How Much Have We Spent?)
Load More
Subscribe to get our Growing Steady newsletter with a brand new AI power prompt every Monday to make your business more profitable, more predictable, and more peaceful.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
© 2025 Really Awesome Company. All rights reserved.
Subscribe to get our Growing Steady newsletter with a brand new AI power prompt every Monday to make your business more profitable, more predictable, and more peaceful.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
© 2025 Really Awesome Company. All rights reserved.
Subscribe to get our Growing Steady newsletter with a brand new AI power prompt every Monday to make your business more profitable, more predictable, and more peaceful.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
© 2025 Really Awesome Company. All rights reserved.