Welcome to the BUILD DIARY of Wandering Aimfully! 🏗️ 👫 🎉

Back in 2018, this page you’re currently viewing was our Build In Public project to launch Wandering Aimfully (a “membership community” at that time). What we thought would take 5 weeks ended up taking 5 MONTHS 🥵. We ran into a ton of hurdles and documented the entire build process in the blog posts you’ll find below. We shared the good, the bad, our processes, and a ton more. We hope you enjoy reading through everything!

I'm Jason Zook, a rebellious serial entrepreneur obsessed with doing things differently.

She

I'm Caroline Zook, an intuitive artist obsessed with helping people live authentically.

Oh yeah, we're married too, or whatever.

Published on:

Mar 25, 2018

Getting Started: What the heck is Wandering Aimfully?

Getting Started: What the heck is Wandering Aimfully?

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Mar 26, 2018

Getting Started: Overcoming The Fear Of Starting Something New

Getting Started: Overcoming The Fear Of Starting Something New

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Mar 27, 2018

Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule

Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule

Published on:

Mar 28, 2018

Branding Part 1: Defining Our Brand Story & Initial Branding Meeting

Branding Part 1: Defining Our Brand Story & Initial Branding Meeting

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Mar 29, 2018

Branding Part 2: Creating A Mood Board and Exploring Brand Visuals

Branding Part 2: Creating A Mood Board and Exploring Brand Visuals

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Mar 30, 2018

Build Diary: Week One (Are We Still Sane?)

Build Diary: Week One (Are We Still Sane?)

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Mar 30, 2018

Branding Part 3: Logo Design Process & Brand Identity Reveal

Branding Part 3: Logo Design Process & Brand Identity Reveal

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Apr 2, 2018

Business Part 1: Working Together As A Creative Husband and Wife Duo

Business Part 1: Working Together As A Creative Husband and Wife Duo

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Apr 3, 2018

Business Part 2: Choosing A Business Model That Supports The Lifestyle You Want

Business Part 2: Choosing A Business Model That Supports The Lifestyle You Want

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Apr 4, 2018

Business Part 3: Creating A Product Your Customers Will Be Glad To Pay For

Business Part 3: Creating A Product Your Customers Will Be Glad To Pay For

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Apr 5, 2018

Business Part 4: Pricing With 5s, 7s, 9s, and The Compounding Interest of Trust

Business Part 4: Pricing With 5s, 7s, 9s, and The Compounding Interest of Trust

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Apr 6, 2018

Build Diary: Week Two (How Much Have We Spent?)

Build Diary: Week Two (How Much Have We Spent?)

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Apr 9, 2018

Website Part 1: Establishing Objectives and Watch Our Website Strategy Meeting

Website Part 1: Establishing Objectives and Watch Our Website Strategy Meeting

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Apr 10, 2018

Website Part 2: Designing Our Customer Dashboard and Complete User Experience Process

Website Part 2: Designing Our Customer Dashboard and Complete User Experience Process

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Apr 11, 2018

Website Part 3: Where do you start when designing your website?

Website Part 3: Where do you start when designing your website?

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Apr 12, 2018

Website Part 4: Turning Designs into a Functioning Website

Website Part 4: Turning Designs into a Functioning Website

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Apr 13, 2018

Build Diary: Week Three (We're Starting To Get Loopy!)

Build Diary: Week Three (We're Starting To Get Loopy!)

Published on:

Apr 16, 2018

Content Part 1: An Intentional Approach to Social Media— Deciding How, When, and Where To Post

Content Part 1: An Intentional Approach to Social Media— Deciding How, When, and Where To Post

Published on:

Apr 17, 2018

Content Part 2: Combining Two Sites and Our Written Content Creation Plan

Content Part 2: Combining Two Sites and Our Written Content Creation Plan

Published on:

Apr 18, 2018

Content Part 3: Including Video (YouTube) in our content Strategy

Content Part 3: Including Video (YouTube) in our content Strategy

Published on:

Apr 19, 2018

Content Part 4: Using Email Newsletters to Build Trust And Our Email Plan Going Forward

Content Part 4: Using Email Newsletters to Build Trust And Our Email Plan Going Forward

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Apr 20, 2018

Build Diary: Week Four (We're a little over-budget!)

Build Diary: Week Four (We're a little over-budget!)

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Apr 23, 2018

Marketing Part 1: How To Set Up Pre-Orders for Your Product and Why It’s A Good Idea

Marketing Part 1: How To Set Up Pre-Orders for Your Product and Why It’s A Good Idea

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Apr 24, 2018

Marketing Part 2: Our open and closed launch strategy to sell Wandering Aimfully Memberships

Marketing Part 2: Our open and closed launch strategy to sell Wandering Aimfully Memberships

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Apr 26, 2018

Marketing Part 3: Our Ongoing Marketing Strategy & Customizing Our Email Sequences

Marketing Part 3: Our Ongoing Marketing Strategy & Customizing Our Email Sequences

Published on:

May 7, 2018

The Challenges of Building Something Won't Get Us Down

The Challenges of Building Something Won't Get Us Down

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May 8, 2018

Why Deadlines Are Equal Parts Beautiful and Completely Arbitrary

Why Deadlines Are Equal Parts Beautiful and Completely Arbitrary

Published on:

May 11, 2018

Build Diary: Week Six (Celebrate the Tiny Victories)

Build Diary: Week Six (Celebrate the Tiny Victories)

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May 15, 2018

Be a Fly on the Wall for Our In-Depth Planning Meeting

Be a Fly on the Wall for Our In-Depth Planning Meeting

Published on:

May 17, 2018

Design Decisions Part 1: We Break Down The Sales Page Design for Our New Wandering Aimfully Membership

Design Decisions Part 1: We Break Down The Sales Page Design for Our New Wandering Aimfully Membership

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May 17, 2018

Copy of Design Decisions Part 1: We Break Down The Sales Page Design for Our New Wandering Aimfully Membership

Copy of Design Decisions Part 1: We Break Down The Sales Page Design for Our New Wandering Aimfully Membership

Published on:

May 18, 2018

Build Diary: Week Seven (We Had A Fight, Then Recorded This Video Right After)

Build Diary: Week Seven (We Had A Fight, Then Recorded This Video Right After)

Published on:

May 22, 2018

What Most Entrepreneurs Don't Want You To Know: This Sh*T Isn’t Easy

What Most Entrepreneurs Don't Want You To Know: This Sh*T Isn’t Easy

Published on:

May 23, 2018

Design Decisions Part 2: Tear Down of Our Article Layout, Including the Welcome Mat and Sidebar

Design Decisions Part 2: Tear Down of Our Article Layout, Including the Welcome Mat and Sidebar

Published on:

May 25, 2018

Build Diary: Week Eight (Things Are Looking Up!)

Build Diary: Week Eight (Things Are Looking Up!)

Published on:

May 30, 2018

The Ugly Middle

The Ugly Middle

Published on:

May 31, 2018

The First 60 Days of Building Wandering Aimfully, By The Numbers

The First 60 Days of Building Wandering Aimfully, By The Numbers

Published on:

Jun 1, 2018

Build Diary: Week Nine (We finished the member dashboard!)

Build Diary: Week Nine (We finished the member dashboard!)

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Jun 6, 2018

Solidifying Plans for our Email Newsletter, Failed Payments, and Content Migration

Solidifying Plans for our Email Newsletter, Failed Payments, and Content Migration

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Jun 13, 2018

How Do You Migrate 407 Articles To A New Website? Let’s Talk About Our Content Audit!

How Do You Migrate 407 Articles To A New Website? Let’s Talk About Our Content Audit!

Published on:

Jun 15, 2018

Build Diary: Week Ten (Content migration and new workout routine)

Build Diary: Week Ten (Content migration and new workout routine)

Published on:

Jun 22, 2018

How To Make Sure Your Marketing Plan Speaks To Every Part of the Customer Journey

How To Make Sure Your Marketing Plan Speaks To Every Part of the Customer Journey

Published on:

Jun 27, 2018

Customer Journey Marketing Plan and An Exercise To Set Our Ongoing Schedule

Customer Journey Marketing Plan and An Exercise To Set Our Ongoing Schedule

Published on:

Jul 3, 2018

Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)

Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)

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Jul 9, 2018

Day 107, An Update On All The Thangs!

Day 107, An Update On All The Thangs!

Published on:

Jul 17, 2018

Content Migration Status Update: An Unedited Meeting

Content Migration Status Update: An Unedited Meeting

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Jul 20, 2018

This Sucks

This Sucks

Published on:

Jul 25, 2018

Building A Great First Impression: Our Working To Live Email Automation

Building A Great First Impression: Our Working To Live Email Automation

Published on:

Jul 27, 2018

5 Tips For Overcoming Your Self-Doubt

5 Tips For Overcoming Your Self-Doubt

Published on:

Jul 30, 2018

3 Weeks To Launch - Follow Along With Our Daily Tasks 😎

3 Weeks To Launch - Follow Along With Our Daily Tasks 😎

process, launching

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Get our Growing Steady newsletter with 3 tips every Monday for making your business more profitable, more predictable, and more peaceful.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

About

Free Resources

Free Canva Whiteboard

Connect

Instagram

Youtube

© 2024 Really Awesome Company. All rights reserved.

❤️ What We Stand For

Terms of Service