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What’s Your Business Superpower?

Wandering Aimfully Through Confidence

What’s Your Business Superpower?

What's a unique trait you have? What's something you do without effort or hesitation that can benefit you or help other people?
Jason ZookJason Zook Jason ZookJason Zook

Written by

Jason Zook

I wish I was about to tell you some amazing story about being a nerdy kid who went on a field trip, got bit by a radioactive spider, and became a web-slinging hero.

Alas, that’s not me, and I’m willing to bet that’s not you either (if it is, please contact me immediately and let’s be best friends!).

Instead, I’m going to share the superpower I’ve discovered I do have. And I didn’t realize this was my superpower until recently.

My superpower is: Taking action

You see, over the years, without even knowing it or paying attention to it, I’ve had the ability to take action on many things (mostly without hesitation).

  1. I started a crazy t-shirt wearing marketing company during the recession of 2008
  2. I auctioned off my last name (twice)
  3. I dove head-first into writing a book and marketing it unlike anyone had ever done before
  4. I sold my future for three years
  5. I got a traditional book deal simply by asking via a website I created
  6. And most recently combined businesses with my wife

There have been big decisions and plenty of other businesses I’ve started, all of them wouldn’t have happened without my superpower of taking action.

Like most “real” superpowers, you don’t notice you have them, they’re just a part of who you are.

Here’s why I think taking action is my actual superpower: It’s not that I’m just good at taking action, it’s that I crave helping other people take action. I love using my superpower for myself but equally as much for other people.

I love writing about different topics that inspire people to do something. I love answering emails from fellow entrepreneurs and business owners who are looking for a push in the right direction. I take great pride in using my energy and experience to help other people.

To me, that’s when you know you’ve found your superpower.

Do You Know Your Superpower?

It’s 1000% okay if you don’t. But to discover your superpower I encourage you to answer these questions:

Your superpower might be graphic design. It might be copywriting. It might be personal training. It might be compassion. There’s no set list of available superpowers and your superpower might be similar to someone else’s. (Thankfully your superpower probably isn’t turning into a green rage-monster!)

I know what you’re going to ask next: “Why do I need to know my superpower?”

That’s a great question, thanks for hypothetically asking it!

The reason it’s incredibly valuable to know your specific superpower is so you can use it to your advantage. So that you can hone this skill that you have and create a business (or grow an existing one) around it. And as cliche as it sounds: So you can help other people!

Your superpower is something that helps you in your life, while also helping other people in their lives.

I only discovered my superpower a few years ago, it wasn’t included in everything I did online. All of that changed when my wife helped me create my previous website JasonDoesStuff and my email list The Action Army in 2014 (you could call that my tribe). Action-taking has become a thread in everything I’ve done since 2014.

I love being able to use my superpower every single day. It’s empowering to know that I have a skill at my disposal that can help me accomplish the most mundane of tasks as well as my big hopes and dreams (read: crazy weird ideas).

If you’ve been looking for a little clarity in your life, answer these three questions and start embracing your superpower:


What’s Your Business Superpower?

(Big Fat Takeaway)

Like most "real" superpowers, you don't notice you have them, they're just a part of who you are.


This article written by

Jason Zook

(he/him) Co-head-hancho of this WAIM thing. I used to wear t-shirts for a living, now I just wear them because I'm not a nudist. You can usually find me baking things, watching JCVD movies, and dreaming of living on an island.

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