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The Tools & Resources We Love


Photo, Video, and Audio Gear

Sony A6400 Camera

Why we love it: Incredibly powerful for its size and price. We use it for our YouTube videos and love the 4K quality. Flip-up LCD for the win!

Sony 35mm Lens

Why we love it: This lens gives you that sexy depth of field when you want it. This lens isn't the cheapest on the block but it's worth every penny.

Manfrotto Compact Tripod

Why we love it: We own 3 of these and they are SO solid for the money. Especially with our Sony camera or an iPhone, they get the job done.

Switchpod Tripod

Why we love it: A good friend of ours created this handheld minimal tripod and it's wonderful. Great for on the go (packs super small) or on your desk.

Tripod Phone Holder Thing-y

Why we love it: For IG videos or Caroline's overhead painting time-lapses, this phone holder that attaches to a tripod is a genius invention.ย 

Manfrotto PIXI Tripod

Why we love it: Sometimes you just need a really small tripod to hold a random light, microphone, or other accessories. At just $18, this is a steal.

Sennheiser MKE600 Boom Mic

Why we love it: Good audio REALLY matters and we decided to upgrade from a more standard shotgun mic to this boom mic a few years ago (thank Caleb!)

Manfrotto 420B Boom Stand

Why we love it: If you would've told me one of my fave gear items was a boom stand, I would've laughed at you. BUT, this thing rocks and we use it all the time.

Tascam DR40X Audio Recorder

Why we love it: If you're using a boom mic, you'll most likely need an audio recorder to power it and to save audio separately. (See also: Blue Icicle)

Blue Icicle (Tascam alternative)

Why we love it: If you don't want to fiddle with a separate audio recorder, you can use this fancy thang to plug right into your computer and record.

RODE Smartlav+ย 

Why we love it: Sometimes you don't want to bust out the big boom mic and this teensy-tiny lavalier microphone is one we've used time and time again.

Logitech BRIO 4K Webcam

Why we love it: If you do as many Zoom calls, live workshops, screen recordings, etc, this webcam is a MUST buy. Move over 1080p webcams.

SanDisk 128GB SD Card

Why we love it: I remember when an 8GB SD Card had a lot of space ๐Ÿ˜…. This 128GB Extreme Pro card is super fast and reliable. We own 4 of them.

Compact SD Card Holder

Why we love it: Stashing your SD cards in the small plastic containers and having them flop about is a thing of the past! Plus, it's $7, you can't beat that.

Electronics Organizer

Why we love it: You can't beat the feeling of zipping this bad boy up after tearing down your video setup and having everything neatly stowed.

Gear and Cord Ties

Why we love it: THANK ME LATER after you buy these and realize how versatile and helpful they are at keeping all your cords bundled neatly. #Nerdsuniteย 

AirPods w/ Wireless Charging Case

Why we love it: We basically live with our AirPods in our ears (the jury is still out on if that's good or bad ๐Ÿ˜ฌ). After trying the AirPods Pro we actually preferred the previous style AirPods.

Samsung 2TB SSD

Why we love it: Whether it's passing video files back and forth or using Apple's Time Machine backups on our laptops, these SSD hard drives can't be beaten (also, 2TB this small? WOW.)

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Core Business Stuff

Flywheel WordPress Hosting

Why we love it: 99% of WordPress (WP) hosting company websites are just awful. Flywheel changed the game, made everything really user-friendly, and we've loved using them for all our WP sites!

ย Drip Email Marketing (Advanced)

Why we love it: Drip gives us a slew of fancy automation powers as well as the ability to integrate with other core biz tools we use. If you're just getting started with email marketing, see: ConvertKit.

ConvertKit Email Marketing

Why we love it: We recommend ConvertKit more than any other email marketing platform, especially if you don't need all the automation bells and whistles and just want to start building your email list.

Restrict Content Pro (RCP)

Why we love it: We use RCP to run our Wandering Aimfully Membership via WordPress (private pages, access levels, payment subscriptions). Incredibly robust and perfect for WP sites.

Affiliate WP

Why we love it: Our Wandering Aimfully members asked if they could promote our coaching programs to their friends and get a cut, we said YES!

Simplecast Podcast Hosting

Why we love it: Most podcast hosting websites are just AWFUL and not user-friendly, but not Simplecast! They make it easy to syndicate your show and give solid analytics.

Beaver Builder Plugin

Why we love it: WordPress designer tools have come A LONG WAY! There are lots to choose from but we picked Beaver Builder and it's ๐Ÿ‘๐Ÿ‘.

Teachery Course Platform

Why we love it: Slightly shameless since we own Teachery?? Maybe. But, we truthfully use it for all our courses, so it gets added here!

Interact Quizzes

Why we love it: Our Business Bottleneck quiz has become an instrumental part of growing our email list! We really enjoy using Interact for our quiz.

Zapier Automations

Why we love it: Sometimes you need fancy automations between different biz applications and Zapier makes that magic happen!

Zoom Video (and Webinars)

Why we love it: After trying many live webinar platforms we finally bit the bullet and started using Zoom. It's been flawless and high quality.


Why we love it: We've tried ALL the productivity apps and we've landed on Notion as our go-to app combining sheets, databases, docs, and more!

Apple Notes

Why we love it: While Caroline has moved completely to Notion, Jason still uses Apple Notes for all writing and brainstorming.


Why we love it: Truthfully, we're a divided household on cloud storage, but I (Jason) wrote these, so you get my choice: Dropbox. ๐Ÿ˜œ


Why we love it: Believe it or not, we spend A LOT of time in Keynote. We use it for our monthly coaching, courses, and all social media graphics.

Baremetrics (Stripe Tool)

Why we love it: We use Stripe for payment processing here at Wandering Aimfully and with Teachery. Baremetrics is a MUST have for MRR.


Why we love it: Everyone probably knows and uses Slack at this point and we're no different. It's great for our Wandering Aimfully community.

Snipper App

Why we love it: Here's a random one! This little app is suuuuper handy for storing snippets of code, canned responses, etc. ๐Ÿค“


Why we love it: My-oh-my has designing things on the web changed. We recently made the switch from doing interface design in Adobe XD to Figma.


Why we love it: Getting to know your customers is CRUCIAL and we use Typeform to create surveys right after purchases or send via email.

Why we love it: Going to the post office sucks and we love sending our customersย real mail. keeps us sane!

Front Email

Why we love it: If you have a shared email inbox or you want to manage all your random Gmail accounts in ONE place, Front is fantastic.


Why we love it: Intercom is the all-in-one messaging, email marketing, support chat, and help docs system for Teachery.

Fathom Analytics

Why we love it: We've been friends with Paul Jarvis over the years and love the simplicity and thoughtfulness they put into analytics.

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Desk Items

15" Retina MacBook Pro

Why we love it: We bothย  ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿฆฐ๐Ÿ‘จ๐Ÿปโ€๐Ÿฆฒuse these beasts from Apple and they are essential to our day-to-day lives. Investing in a great laptop is a must.

iPad Pro 12.9"

Why we love it: Caroline absolutely LIVES on the iPad Pro. She also recommends the Apple Folio Keyboard and Apple Pencil highly.

Apple iPhone Upgrade Program

Why we love it: This seemed too good to be true but it's not! We love paying a simple monthly price and always getting the newest iPhones.

Gather Desktop Organizer

Why we love it: I cannot stress enough how much daily joy this minimal walnut desktop organizer brings me โค๏ธ๐Ÿ™Œ.

IKEA BEKANT Motorized Desk

Why we love it: You can't have a desk items list without the desk itself. I've had this motorized standing desk for years and it's SOLID!

Studioneat Panobook Notebook

Why we love it: Every desk needs a good notebook and this one is my FAVORITE! From the dot grid to the softcover, to the wide format, I loooove it.

Electronics Tech Pouch

Why we love it: To say that I despise cables, cords, etc being out on my desk would be an understatement. This tech pouch saves my sanity!

Wireless Charging Pad

Why we love it: Okay,ย technically, this is on my nightstand but you might keep it on your desk. Perfect for newer iPhones and AirPods ๐Ÿ”‹.

Battery Bank

Why we love it: There ARE much cheaper options but we wanted a battery bank that could charge our laptops and this is the go-to for that!

Amazon Kindle

Why we love it: For the past 5 years, I've ended every day by reading on a Kindle. It's an incredible device. Ps: check out my Reading List ๐Ÿ“š.

Essential Oils Diffuser

Why we love it: Iย NEVER thought I'd be a diffuser person but I use this thing daily. Couldn't find our specific one ๐Ÿคท๐Ÿปโ€โ™‚๏ธbut this one looks nice.

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Coffee Things,ย  Because Coffee

Fellow Stagg Kettle EKG

Why we love it: It's beautiful. You can turn it on with their iPhone app. It holds temp for an hour. Cannot recommend this product enough!!

Fellow Stagg Pour-Over Kit

Why we love it: I used to be a Chemex user but Fellow's pour-over kit works much better in my experience (it can be used in single-serving too!)

Oxo Conical Burr Coffee Grinder

Why we love it: Coffee snobs around the ๐ŸŒŽwill tell you that how you grind your coffee matters. This grinder has treated us well for years.

Hario Scale

Why we love it: You should absolutely own a scale when making coffee. Do you need this specific one? No. But it's the one we own, so... ๐Ÿคท๐Ÿปโ€โ™‚๏ธ.

Double-Walled Glass Mugs

Why we love it: Double-walled mugs are a must-own to keep your coffee hotter longer. These are a steal at just $13 (for a pair!)

AeroPress Coffee Maker

Why we love it: Whether it's for an afternoon cup of decaf or making great coffee while we travel, the AeroPress does great work. (See also: Prismo)

Prismo AeroPress Espresso Adapter

Why we love it: We aren't espresso fanatics but when we want a cup of espresso at home (and don't want to buy an expensive machine), Prismo does the job!

Cat & Cloud Coffee Subscription

Why we love it: Love the story behind Cat & Cloud and their coffee subscription makes it easy to get delicious beans delivered to our doorstep without thinking about it.

Steady State Coffee

Why we love it: Our local coffee spot! You can buy the same coffee we drink most days of the week and then pretend to cheers us each morning โค๏ธโ˜•๏ธ (it's not weird, you're weird).

Disclosure: Some of the links on this page are affiliate links and if you use them we get a small commission (at no extra cost to you). Think of it like a fun way to support our small biz by using products you were probably already going to purchase. Wahoo! ๐Ÿ‘จ๐Ÿปโ€๐Ÿฆฒ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿฆฐ


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