


There's a
major shift
happening in online business right now.
There's a
major shift
happening in online business right now.

Digital product launches feel
less predictable.
Digital product launches feel
less predictable.


SEO-powered website traffic is drying up.
SEO-powered website traffic is drying up.


Organic reach on social is tanking due to constant algorithm changes.
Organic reach on social is tanking due to constant algorithm changes.

New tools are popping up at a dizzying pace.
New tools are popping up at a dizzying pace.

If you're a slower-paced, thoughtful entrepreneur
If you're a slower-paced, thoughtful entrepreneur
who wants to stay curious and avoid hustle-culture at all costs…






You're probably feeling overwhelmed.
You're probably feeling overwhelmed.
Another Instagram Reel
telling you this ONE thing is your secret to going viral.
Another slick
AI tool
Another slick AI tool
promising to automate your entire business overnight…
Another lower sales month
leaving you questioning everything and feeling behind

And you're not alone.
We're right there with you.
And you're not alone.
We're right there with you.
But, trust us, with the right strategy, your business can still GROW in this new era.









WAIM has given me the tools I need to grow my online business in a sustainable and fun way. WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business. I have the freedom, flexibility and peace I have never experienced. I'm forever thankful for the Zooks and the WAIM community.

Leticia Americo
plannerfly.com
WAIM has given me the tools I need to grow my online business in a sustainable and fun way. WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business. I have the freedom, flexibility and peace I have never experienced. I'm forever thankful for the Zooks and the WAIM community.

Leticia Americo
plannerfly.com
WAIM has given me the tools I need to grow my online business in a sustainable and fun way. WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business. I have the freedom, flexibility and peace I have never experienced. I'm forever thankful for the Zooks and the WAIM community.

Leticia Americo
plannerfly.com
WAIM Unlimited is an incredibly robust coaching program with a fantastic depth of resources, an active and helpful Slack community, and the honest and fun leadership of Caroline and Jason. It's been such a rewarding investment for me. Because of WAIM, I've entirely reworked my website and business strategy, am working on shifting my offerings toward digital products, and dialed in on the direction of my business and life.

Rachel Thompson
daringstudios.com
WAIM Unlimited is an incredibly robust coaching program with a fantastic depth of resources, an active and helpful Slack community, and the honest and fun leadership of Caroline and Jason. It's been such a rewarding investment for me. Because of WAIM, I've entirely reworked my website and business strategy, am working on shifting my offerings toward digital products, and dialed in on the direction of my business and life.

Rachel Thompson
daringstudios.com
WAIM Unlimited is an incredibly robust coaching program with a fantastic depth of resources, an active and helpful Slack community, and the honest and fun leadership of Caroline and Jason. It's been such a rewarding investment for me. Because of WAIM, I've entirely reworked my website and business strategy, am working on shifting my offerings toward digital products, and dialed in on the direction of my business and life.

Rachel Thompson
daringstudios.com
What I find exceptionally valuable is the community. It's great to see others with different perspectives and businesses, both struggling and learning, and growing and flourishing. Working for yourself can be lonely endeavor, and it's nice to hang out with really smart people who "get it". That, alone, is worth the price of admission.

Leo Notenboom
notenboom.org
What I find exceptionally valuable is the community. It's great to see others with different perspectives and businesses, both struggling and learning, and growing and flourishing. Working for yourself can be lonely endeavor, and it's nice to hang out with really smart people who "get it". That, alone, is worth the price of admission.

Leo Notenboom
notenboom.org
What I find exceptionally valuable is the community. It's great to see others with different perspectives and businesses, both struggling and learning, and growing and flourishing. Working for yourself can be lonely endeavor, and it's nice to hang out with really smart people who "get it". That, alone, is worth the price of admission.

Leo Notenboom
notenboom.org
Before joining WAIM, it was very difficult to navigate the hundreds of business support offerings. Now, I feel I have the support and knowledge to create multiple successful brands because I have all the business education in one easy to use place.

Rachel Biffin
softedgesstudio.com
Before joining WAIM, it was very difficult to navigate the hundreds of business support offerings. Now, I feel I have the support and knowledge to create multiple successful brands because I have all the business education in one easy to use place.

Rachel Biffin
softedgesstudio.com
Before joining WAIM, it was very difficult to navigate the hundreds of business support offerings. Now, I feel I have the support and knowledge to create multiple successful brands because I have all the business education in one easy to use place.

Rachel Biffin
softedgesstudio.com
Since joining WAIM Unlimited, I've gained more confidence in doing my business my way. From establishing my enough numbers to choosing marketing strategies that work best for me, I've learned so much from Jason and Caroline's examples and values.

Katie Linder
Since joining WAIM Unlimited, I've gained more confidence in doing my business my way. From establishing my enough numbers to choosing marketing strategies that work best for me, I've learned so much from Jason and Caroline's examples and values.

Katie Linder
Since joining WAIM Unlimited, I've gained more confidence in doing my business my way. From establishing my enough numbers to choosing marketing strategies that work best for me, I've learned so much from Jason and Caroline's examples and values.

Katie Linder
I still can't believe I get to be a part of this awesome community and all the new resources these smart cookies create! I use WAIM every. single. month. in my business and it's easily the best business investment I've ever made!

Sarah Steckler
sarahsteckler.com
I still can't believe I get to be a part of this awesome community and all the new resources these smart cookies create! I use WAIM every. single. month. in my business and it's easily the best business investment I've ever made!

Sarah Steckler
sarahsteckler.com
I still can't believe I get to be a part of this awesome community and all the new resources these smart cookies create! I use WAIM every. single. month. in my business and it's easily the best business investment I've ever made!

Sarah Steckler
sarahsteckler.com

We believe the creators who will thrive in the next few years are the ones who can ride the waves of change without erasing themselves.
We believe the creators who will thrive in the next few years are the ones who can ride the waves of change without erasing themselves.
Yes,
your customers are being more discerning with their money.
Yes,
the entire landscape of business is changing.
Yes,
AI is a seismic shift in how work is getting done.
But…

(And this is a big but… [different than a big butt 🍑😂])
And we can help with that (and more).
A few core things are
NOT changing
A few core things are
NOT changing
If your business solves a specific problem for a specific person, your products will still sell.
If your business solves a specific problem for a specific person, your products will still sell.
defining the value


If you attract an audience with content creation, get them to your offer with a nurturing funnel, and learn how to convert the sale, you will still succeed.
If you attract an audience with content creation, get them to your offer with a nurturing funnel, and learn how to convert the sale, you will still succeed.
marketing 101


And last but not least, the desire for true human connection has never been higher.
And last but not least, the desire for true human connection has never been higher.
caring about who you help



WAIM Unlimited
WAIM Unlimited
WAIM Unlimited
Past, Present & Future Edition
Past, Present & Future Edition
Past, Present & Future Edition


Your all-in-one business growth system designed to evolve with you, now and in the years to come.
There are 3 main outcomes the WAIM Unlimited program is designed to help you achieve—
All with the intention of creating a predictable, profitable and peaceful business.
1
1
You'll start earning predictable income from digital products.
You'll start earning predictable income from digital products.
Get access to our full Calm Launch Formula course, past monthly coaching sessions on building and marketing your digital products, and our interactive Calm Creator Roadmap tool to help you plan, launch, and sell your digital products consistently, without guesswork or gimmicks.
Get access to our full Calm Launch Formula course, past monthly coaching sessions on building and marketing your digital products, and our interactive Calm Creator Roadmap tool to help you plan, launch, and sell your digital products consistently, without guesswork or gimmicks.

I came to WAIM from a hard-press-boss-babe-high-ticket world and WAIM has truly changed the way I see and operate in my business. I now have a profitable business I enjoy running that doesn’t burn me out.

Kate Thompson
Maria Cortez
Since joining WAIM I was finally able to turn my first-time offer into a full funnel. I had my first ever 4-figure sales month and I feel like I know what to focus on next.

Halina R. Soerensen
Maria Cortez
I’m actually making consistent income and feel like I’m not guessing anymore! Joining WAIM Unlimited has given me clear direction and systems.

Eilís McCarthy
Maria Cortez
You'll build an engaged audience with a repeatable content system.
You'll build an engaged audience with a repeatable content system.
Use our Marketing Bridge Funnel approach to identify your most potent content channels. Then, use our Notion Starter Pack, Signature Reels HQ templates, and AI-powered content prompts to simplify your content planning so you can show up with clarity, consistency, and connection on YOUR terms.
Use our Marketing Bridge Funnel approach to identify your most potent content channels. Then, use our Notion Starter Pack, Signature Reels HQ templates, and AI-powered content prompts to simplify your content planning so you can show up with clarity, consistency, and connection on YOUR terms.

2
2
WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business.

Leticia Americo
WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business.

Leticia Americo
WAIM gave me confidence and the resources to build my brand with my digital products and grow an audience, allowing me to leave my job and work full-time on my business.

Leticia Americo
WAIM has given me the tools I need to grow my business and build my content strategy. I now have a repeatable system that feels doable.

Consie Sindet
WAIM has given me the tools I need to grow my business and build my content strategy. I now have a repeatable system that feels doable.

Consie Sindet
WAIM has given me the tools I need to grow my business and build my content strategy. I now have a repeatable system that feels doable.

Consie Sindet
WAIM has helped me organize my business in a holistic and sustainable way. I now have repeatable systems for my content and finally feel on top of my marketing.

Ashley Looker
WAIM has helped me organize my business in a holistic and sustainable way. I now have repeatable systems for my content and finally feel on top of my marketing.

Ashley Looker
WAIM has helped me organize my business in a holistic and sustainable way. I now have repeatable systems for my content and finally feel on top of my marketing.

Ashley Looker
You'll avoid burnout by designing a peaceful schedule and developing an "Enough" mindset.
You'll avoid burnout by designing a peaceful schedule and developing an "Enough" mindset.
With mindset-focused workshops, our community of calm creators, and a customizable business roadmap that prioritizes balance, you’ll finally feel like you’re running your business instead of it running you.
With mindset-focused workshops, our community of calm creators, and a customizable business roadmap that prioritizes balance, you’ll finally feel like you’re running your business instead of it running you.

3
3
Jason and Caroline have created magic with the mix of practical help and mindset shifts. I no longer feel like I’m running a race I didn’t sign up for.

Julie Ann Price
Jason and Caroline have created magic with the mix of practical help and mindset shifts. I no longer feel like I’m running a race I didn’t sign up for.

Julie Ann Price
Jason and Caroline have created magic with the mix of practical help and mindset shifts. I no longer feel like I’m running a race I didn’t sign up for.

Julie Ann Price
Before joining WAIM Unlimited, I was often unsure and overwhelmed. Now I feel clear, calm, and like I finally have a business that fits the life I want.

Valentina Viceconte
Before joining WAIM Unlimited, I was often unsure and overwhelmed. Now I feel clear, calm, and like I finally have a business that fits the life I want.

Valentina Viceconte
Before joining WAIM Unlimited, I was often unsure and overwhelmed. Now I feel clear, calm, and like I finally have a business that fits the life I want.

Valentina Viceconte
I associate WAIM Unlimited with peace of mind and clarity. For the first time, I don’t feel like I’m behind—I feel in control of my business.

Evan Chelsee
I associate WAIM Unlimited with peace of mind and clarity. For the first time, I don’t feel like I’m behind—I feel in control of my business.

Evan Chelsee
I associate WAIM Unlimited with peace of mind and clarity. For the first time, I don’t feel like I’m behind—I feel in control of my business.

Evan Chelsee
This is the FINAL TIME you'll be able to join this coaching program that will evolve WITH YOU—well into the future.

We've been running and building online businesses since 2007.
We've been running and building online businesses since 2007.
Wild, we know. The internet DID exist back then.

We've ridden the waves of change multiple times in multiple industries—and our businesses have still continued to grow.
We’ve seen firsthand how the shelf life of strategies keeps shrinking. What's working today might not work tomorrow. And the tech? It's evolving faster than ever.
Experience has taught us the KEY MINDSET that will help you not just survive the tidal wave of change, but THRIVE in it…
You need a healthy mix of…






🌀
Curiosity & Experimentation
🌀
Curiosity & Experimentation
because embracing new tools and tactics will keeps your business adaptable, efficient, and future-ready.
because embracing new tools and tactics will keeps your business adaptable, efficient, and future-ready.
🔒
Intention &
Boundaries
🔒
Intention &
Boundaries
because the pace of change is exhausting, and without clear values, guardrails, and priorities, you’ll inevitably burn out.
because the pace of change is exhausting, and without clear values, guardrails, and priorities, you’ll inevitably burn out.
This is what we teach inside WAIM Unlimited.

What's Included in the program
What's Included in the program
How our Past, Present & Future will help you build a CALM business
How our Past, Present & Future will help you build a CALM business

The KNOWLEDGE of the PAST
In nearly 20 years with 20 different types of businesses, we've accrued a vast knowledge of timeless tactics and processes that STILL work.
You get access to these learnings via 70+ coaching sessions that range in topics from Identifying Your Core Offer, Creating Consistent Content, Writing Compelling Copy, Establishing a Memorable Brand, Selling With Confidence, and much more!

Un-Boring Business Roadmap
Calm Launch Formula
70+ HD coaching sessions
Proven strategies for sustainable growth
Content creation mastery
Click through to explore


The KNOWLEDGE of the PAST
In nearly 20 years with 20 different types of businesses, we've accrued a vast knowledge of timeless tactics and processes that STILL work.
You get access to these learnings via 70+ coaching sessions that range in topics from Identifying Your Core Offer, Creating Consistent Content, Writing Compelling Copy, Establishing a Memorable Brand, Selling With Confidence, and much more!

Un-Boring Business Roadmap
Calm Launch Formula
70+ HD coaching sessions
Proven strategies for sustainable growth
Content creation mastery
Click through to explore


The KNOWLEDGE of the PAST
In nearly 20 years with 20 different types of businesses, we've accrued a vast knowledge of timeless tactics and processes that STILL work.
You get access to these learnings via 70+ coaching sessions that range in topics from Identifying Your Core Offer, Creating Consistent Content, Writing Compelling Copy, Establishing a Memorable Brand, Selling With Confidence, and much more!

Un-Boring Business Roadmap
Calm Launch Formula
70+ HD coaching sessions
Proven strategies for sustainable growth
Content creation mastery
Click through to explore

The COMMUNITY of the PRESENT
The COMMUNITY of the PRESENT
Join us alongside hundreds of thoughtful online business owners growing with intention, not overwhelm.
Inside WAIM Unlimited, you'll connect with like-minded creators through live Q&A calls, behind-the-scenes vlogs, and a one-of-a-kind Slack community.



The UNLIMITED TOOLS of the FUTURE ✨
This is where things get really exciting! You get *Lifetime Access* to ALL future resources we create!
Yep.... ANYTHING we make in the future, including several software tools for creators, YOU ALSO GET FOR FREE! No extra cost at all to you.

We want to help you keep up in this new rapidly changing world, without burning out.

The UNLIMITED TOOLS of the FUTURE ✨
This is where things get really exciting! You get *Lifetime Access* to ALL future resources we create!
Yep.... ANYTHING we make in the future, including several software tools for creators, YOU ALSO GET FOR FREE! No extra cost at all to you.

We want to help you keep up in this new rapidly changing world, without burning out.

The UNLIMITED TOOLS of the FUTURE ✨
This is where things get really exciting! You get *Lifetime Access* to ALL future resources we create!
Yep.... ANYTHING we make in the future, including several software tools for creators, YOU ALSO GET FOR FREE! No extra cost at all to you.

We want to help you keep up in this new rapidly changing world, without burning out.




You don't have to feel like you're getting left behind.
You don't have to feel like you're getting left behind.
We can help by sharing our knowledge, action steps, community, and creator tools you need to achieve financial freedom and peace of mind…
…even as the rules of online business keep rapidly changing.

What Our Members Say
WAIM has provided me with a framework to build a foundation for my writing business that helps me focus on what I need to accomplish. As an easily distractible individual in a distraction-filled world, I can’t overstate the value of that.

Jeffrey Ricker





WAIM has provided me with a framework to build a foundation for my writing business that helps me focus on what I need to accomplish. As an easily distractible individual in a distraction-filled world, I can’t overstate the value of that.

Jeffrey Ricker





Since being in WAIM Unlimited, I feel a lot more confident in myself and my business! Jason and Caroline have helped me get rid of my imposter syndrome and the result is that my business is thriving in a way that feels true to me.

Tale Bergan





Since being in WAIM Unlimited, I feel a lot more confident in myself and my business! Jason and Caroline have helped me get rid of my imposter syndrome and the result is that my business is thriving in a way that feels true to me.

Tale Bergan





The metaphors and examples that Jason and Caroline use in the WAIM content have changed the way I consider different parts of my business. Between the incredible library of content and the supportive members, I know I will always have a place to turn when I get stuck, which makes me feel calmer in my business. They are my anti-hustle heroes while still being serious (and silly) about business.

Kate Burgener
kateburgener.com





The metaphors and examples that Jason and Caroline use in the WAIM content have changed the way I consider different parts of my business. Between the incredible library of content and the supportive members, I know I will always have a place to turn when I get stuck, which makes me feel calmer in my business. They are my anti-hustle heroes while still being serious (and silly) about business.

Kate Burgener
kateburgener.com





Before joining WAIM I felt completely alone in my business, overwhelmed by unrealistic goals that were not even true to me. Jason and Caroline are inspirational and brilliant at business, putting their all into coaching and the community and giving me everything I need to move my business forward even in my most challenging times. My business has new life and just keeps on growing!

Claire Whelan





Before joining WAIM I felt completely alone in my business, overwhelmed by unrealistic goals that were not even true to me. Jason and Caroline are inspirational and brilliant at business, putting their all into coaching and the community and giving me everything I need to move my business forward even in my most challenging times. My business has new life and just keeps on growing!

Claire Whelan






Who are we, by the way?
Who are we, by the way?
We're a husband and wife team with nearly 20 years of experience running online businesses and selling digital products.
We started Wandering Aimfully in 2018, and since then we've helped almost 2,000 solo creators go from overwhelmed and burnt out to confident business owners with calm, sustainable revenue.
We started Wandering Aimfully in 2018, and since then we've helped almost 2,000 solo creators go from overwhelmed and burnt out to confident business owners with calm, sustainable revenue.
We've lived the chaos: long nights, stalled growth, and the stress that comes with chasing every tactic. It nearly cost us our health.
We've lived the chaos: long nights, stalled growth, and the stress that comes with chasing every tactic. It nearly cost us our health.
"What would a calm business look like?"
"What would a calm business look like?"
We weren't building businesses to get stupid-rich (yes, money does matter), we wanted predictability, time freedom, and meaningful work. And we wanted to teach people just like you how to achieve their own personal goals.
We weren't building businesses to get stupid-rich (yes, money does matter), we wanted predictability, time freedom, and meaningful work. And we wanted to teach people just like you how to achieve their own personal goals.
We live on the coast in Portugal, we work ~5 hours per day (maximum) running two businesses, we take off whenever we want, and we have more creative energy than ever.






If you're seeking to build a business that does the same,
WAIM Unlimited: Past, Present & Future can make that dream come true.
Let us show you the calm path forward.

What are you guaranteed to get?
What are you guaranteed to get?
70+ HD coaching sessions

Un-Boring Business Roadmap

Calm Launch Formula Course + AI Prompt Pack

Slack Community access

WAIM of Stones Weekly Accountability Game through 2026

Teachery Course Software (Lifetime Access)

Notion Template bundle: Starter Pack and Client Off-Ramp OS

40+ additional courses & templates in our custom dashboard

Direct access to us via email/Slack

There's over $12,000 in value in just those products alone.
But don't forget the two huge things we don't want you to miss out on...
4 brand new creator tools to help you grow your business faster in 2026



ANYTHING we create in the future included at no extra cost!



Yep, you're reading that correctly. You'll get new software, new resources, even gold-plated jetskis if we decide to make those in the future for FREE as a WAIM Unlimited member.
Is WAIM Unlimited:
Past, Present & Future Edition
right for you?
Is WAIM Unlimited:
Past, Present & Future Edition
right for you?
Perfect if you...
You want growth in your business, but you don't want to sacrifice your well-being in the process
You have an online business selling digital products OR you are currently selling services and want to transition to digital products
You want growth in your business, but you don't want to sacrifice your well-being in the process
You have lots of ideas, but are struggling to find the focus and accountability to follow through
You are a solopreneur or small team business with no desire to build an "empire" with dozens of employees
You want to build a business that aligns with (and evolves alongside) your own personal values
Not for you if...
You are looking for overnight success or miracle remedies to your business
You are only focused on growth (more customers, more money, etc)
You are not okay with business owners talking about or supporting social justice initiatives
This financial investment requires you to overextend yourself or rely on credit—we don't want this program to be a source of financial stress for you!
⚠️ FINAL ENROLLMENT ⚠️
This is the
LAST-EVER
enrollment of our
WAIM Unlimited
program
This is the
LAST-EVER
enrollment of our
WAIM Unlimited
program
This program officially started in 2018 as a monthly membership. It evolved two years later in 2020 into a monthly coaching program, sold with lifetime pricing.
Since that time, we've had 11 enrollment periods and have enjoyed helping nearly 2,000 solo creators build their calm businesses.
But... In the past year we've felt an internal shift happen. While we've absolutely loved coaching, we've been itching to get back into the business-building game. With the emergence of AI, we now have the tools at our fingertips to bring our many ideas to life.

Ready to join us for this FINAL enrollment?
Ready to join us for this FINAL enrollment?
If you're ready to build a calm, sustainable business that evolves with you, we'd love to have you join our community of thoughtful entrepreneurs.
Lifetime Access
Over $12,000 in value + Future Tools Included
Ready to trade the chaos for calm?
And to have FUN while doing it?
📺 Live monthly group coaching sessions through Dec 2025, Live monthly Q&A calls in 2026
📺 Live monthly group coaching sessions through Dec 2025, Live monthly Q&A calls in 2026
🚀 Calm Launch Formula course + AI prompt pack
🚀 Calm Launch Formula course + AI prompt pack
🗺️ NEW! Calm Creator Roadmaps software tool to give you exact steps in your business and help completing them with AI
🗺️ NEW! Calm Creator Roadmaps software tool to give you exact steps in your business and help completing them with AI
🗄️ WAIM Vault Dashboard with 70+ past coaching sessions
🗄️ WAIM Vault Dashboard with 70+ past coaching sessions
✅ Notion Starter Pack
✅ Notion Starter Pack
💬 Slack Community
💬 Slack Community
💎 WAIM of Stones Accountability App
💎 WAIM of Stones Accountability App
⚙️ Lifetime Teachery Account Included
⚙️ Lifetime Teachery Account Included
⭐️ NEW! Marketing Lab tool & Launch Report
⭐️ NEW! Marketing Lab tool & Launch Report
🔮 Anything we create in the future!
🔮 Anything we create in the future!
Ready to trade the chaos for calm?
And to have FUN while doing it?
🏋️♀️
6-month coaching
Are you a beginner creator who's not quite ready to make the full investment for WAIM Unlimited? You can start with our 6-month Group Coaching Kickstart option. Includes:
Calm Launch Formula course with our raved-about AI prompts
Monthly live coaching sessions for six months
Calm Biz Kickstart Roadmap with 10 training session replays to start building your digital product business and brand step-by-step
Does NOT include: Slack Community and WAIM of Stones access; Un-Boring Business Roadmap; Lifetime Teachery Account; Access to ALL 60+ past coaching sessions in WAIM Vault; Anything we create in the future
♾️
waim
unlimited
Calm Launch Formula course + AI prompt pack
Access to ongoing monthly coaching sessions through December 2025
WAIM Unlimited Un-Boring Roadmap with 50+ training session replays and workbooks with clear action items
Free lifetime access to our course platform, Teachery (Make all your online courses for FREE!) & the Teachery Theme Pack
Notion templates: Notion Starter Pack, Client Off-Ramp OS, and Page Layout Library
Access to our private WAIM Slack community & WAIM of Stones Accountability game
Access to the WAIM Vault with specialized courses and workshops
Whatever we create in the future at no additional cost!
📺 Live monthly group coaching sessions through Dec 2025, Live monthly Q&A calls in 2026
📺 Live monthly group coaching sessions through Dec 2025, Live monthly Q&A calls in 2026
🚀 Calm Launch Formula course + AI prompt pack
🚀 Calm Launch Formula course + AI prompt pack
🗺️ NEW! Calm Creator Roadmaps software tool to give you exact steps in your business and help completing them with AI
🗺️ NEW! Calm Creator Roadmaps software tool to give you exact steps in your business and help completing them with AI
🗄️ WAIM Vault Dashboard with 70+ past coaching sessions
🗄️ WAIM Vault Dashboard with 70+ past coaching sessions
✅ Notion Starter Pack
✅ Notion Starter Pack
💬 Slack Community
💬 Slack Community
💎 WAIM of Stones Accountability App
💎 WAIM of Stones Accountability App
⚙️ Lifetime Teachery Account Included
⚙️ Lifetime Teachery Account Included
⭐️ NEW! Calm Creator Roadmapts tool
⭐️ NEW! Marketing Lab tool & Launch Report
⭐️ NEW! Marketing Lab tool & Launch Report
🔮 Anything we create in the future!
🔮 Anything we create in the future!

The waim difference
What makes WAIM Unlimited different from other coaching programs?
What makes WAIM Unlimited different from other coaching programs?
Great question! So glad you asked!
Great question! So glad you asked!

Transparent realness, not silver-bullet promises
Transparent realness, not silver-bullet promises
We love sharing EVERYTHING with our members. The good, the bad, the ugly, so you can learn along the way with us.
We love sharing EVERYTHING with our members. The good, the bad, the ugly, so you can learn along the way with us.

Success defined by more than "six or seven figs"
Success defined by more than "six or seven figs"
We aren’t about that “figs” life around here. Yes, we like money as much as other people, but success is more about living a balanced life.
We aren’t about that “figs” life around here. Yes, we like money as much as other people, but success is more about living a balanced life.

The belief that business should be fun and enjoyable
The belief that business should be fun and enjoyable
Silly emojis, cheesy dad jokes, LOL-worthy GIFs, we’re all about making business coaching fun. We want our businesses to be calm, but that does NOT mean they have to also be boring.
Silly emojis, cheesy dad jokes, LOL-worthy GIFs, we’re all about making business coaching fun. We want our businesses to be calm, but that does NOT mean they have to also be boring.

Our Community Values
We remind our members of these values with every coaching session so we can keep our community kind, welcoming and on the same page.
Inclusivity
Inclusivity
In this community, we welcome and celebrate our differences. We don't tolerate hate of any kind, and kindness is the currency here.



Mutual Respect
Mutual Respect
We don’t talk down to each other, regardless of experience level. There's something to learn from everyone!



Vulnerability
Vulnerability
We don’t pretend like we have it all together (that includes Jason and Caroline!), and we receive each other's vulnerable sharing with compassion.



Tactful Feedback
Tactful Feedback
Before we offer advice, we listen for what feedback is being sought and we’re thoughtful in our responses. Context and tone can often get lost behind a screen!



FAQ
FAQ
(aka "Fun-Ass Questions")


I noticed you just said "ass." Is that kind of potty-mouth language normal around here?
We're not sailors, but we do drop swear words now and again. You won't hear or see it too much from us, but we wanted to make sure you knew that a random "ass" or "damn" or even the occasional "shit" 💩 can be heard. If that's not cool with you, at least you know ahead of time!
What accessibility options do you offer for your coaching sessions?
Great question! Making our resources more accessible to WAIMers with a wide array of abilities, challenges, life circumstances, and learning needs has become a huge priority for us. Right now, every live coaching session since May of 2020 to the present has:
high-quality captions available with the HD replay within one week,
a downloadable transcript PDF,
the presentation slides are downloadable as a PDF,
plus an audio-only download of the session.
We hope this combination of deliverability options can be customized to your specific needs.
We also recently added all our coaching sessions as audio-only recordings into a private podcast feed so you can subscribe in your favorite podcast player and take us on the go!
We regularly check in to make sure every WAIMer feels they are able to utilize the resources in the program and their specific learning support needs are being met to the best of our ability with the resources we have as a business. 👍
If I join WAIM Unlimited and finish my payments, what happens then? Do I really NOT pay you guys in the future??
Once you pay off the $2,000 total for WAIM Unlimited you are 👏 done 👏 paying 👏 us 👏 forever! There’s no loophole or fine print. We believe in offering something that’s “too good to be true” and that’s exactly what WAIM Unlimited is. Once you finish paying, you’re done giving us money but we’re not done giving you value. You’ll get access to EVERYTHING we do in the future at no additional cost. Boom!
Wait, I also get a Teachery Lifetime account??
Yes, you sure do friend! Because we created the online course platform Teachery, we get to decide to include it in your WAIM Unlimited purchase. Teachery is $49/month and you’ll get a lifetime account at no extra cost AND you’ll continue to get any new Teachery features and updates in the future!
When you say "direct access" to you two, what exactly does that mean?
There are a lot of folks out there who tell you that you’ll get “direct access” to them, but then you find out it’s a community manager or a virtual assistant. We’re not saying there’s anything wrong with that, it’s just not the ballgame we play within WAIM. When we say direct access, we mean you can DM or email us whenever you need it. We’ll answer. Us. Not assistants, managers, or our robot butlers. Our robot butlers are too busy making us gluten-free chocolate chip cookies anyway!
What if I want to cancel WAIM Unlimited?
We’re big on commitments around these parts, but we also don’t hold people hostage. If you need to cancel your WAIM Unlimited account, you can do so without needing to ask us (we don’t hide the cancelation button). However, unless it’s some sort of emergency, if you do decide to cancel before the end of your payment schedule, just know that you will NOT be able to re-join again. Like we said, we take commitments really seriously. By signing up to join WAIM Unlimited, we’re devoting time and resources to you. We hope you’ll do the same for us.
What happens with monthly coaching during and after 2025?
June and July will be our standard live group coaching sessions. From August to November, we will be taking parental leave 👶 and will release a monthly pre-recorded coaching session on a new business topic. There will be a release date and time each month where you can watch the session (live) with other WAIM members and chat together. In December 2025, we are planning on a final live coaching session. Then, in 2026, we will shift to monthly Q&A video calls, updating your on our AI tool-building progress and answering any questions to help with your current business needs!
I am guarranteed 4 new software tools in 2026? Please tell me more...
We are pivoting Wandering Aimfully into an AI-powered tool building business in 2026. These tools ARE going to be focused on helping creators just like you grow your revenue, build your audience, generate content faster, etc, and all with your direct input! You will be integral into helping us choose the tool to build, you'll see all the BTS goodies of what it takes to go from idea to real application, and you'll follow along as we market and promote each tool to get paying customers (but remember, YOU won't pay for these tools, you get them 🤩 included with WAIM Unlimited! 🤩)
Do you have a refund policy or a 30-day money-back guarantee?
Listen, we totally understand that you're taking a leap here and you want reassurance. However... we’re not selling you a blender here. We’re selling you our hard-earned experience, knowledge, and time. If you’re the type of person that needs a money-back guarantee and you're already thinking about refunds or trap doors, you're probably not ready for WAIM at this point. Our program only works if you go all-in and keep the promise to yourself to show up. #realtalk #justbeinghonest #wearenotblenders
You guys used A LOT of emojis on this page, how do I know you take business seriously? I need help with my biz.
Lots of other entrepreneurs would downplay things like fun and humor and throw all kinds of impressive accolades, corporate logos, and vanity metrics at you. We COULD do that... but we’re not those kinds of people. Sure, we’ve written for Inc Magazine, Fast Company, Entrepreneur Magazine, etc; we’ve both traditionally published books; we’ve both been featured multiple times in major media outlets (HuffPo, New York Times, The Wall Street Journal, etc); and we’ve grown a handful of businesses from $0 to six-figures in just a few short years. (Ew, can we be done with that part now?!) BUT… those aren’t the things we take the most pride in. What you see on this page and what you’ve read is what really motivates us. We value joy and laughter and fun just as much as we value results. If you still need all the vanity metrics and lots of fancy social proof, WAIM probably isn’t right for you.
I'm an INFJ, is WAIM right for me?
YES. 1000% yes. No, seriously. This is an oddly specific FAQ question, but over time we have seen a funny pattern develop and a high number of INFJ’s tend to flourish in WAIM. Our community is thoughtful, caring, and our approach to business doesn't make you feel guilty for taking time that you need to recharge, rest and go at your own pace. PS, ALL other personality types are welcome too (Jason is an ISTJ), it's just that we just know INFJ’s fit really well!
What's the best "classic" movie we've watched?
Ahhh, you know about our weekly "classic" movie night 🎥 🍿? We watch two movies from our childhoods (both born in the 80s), so "classic" for us means movies made in the late 80s, 90s, and even some early 2000s. It's really hard to pick a favorite from the 150+ movies we've watched, but if we HAD to pick (and if we had to agree), we'd probably go with the Keanu Reeves gem: Speed. It holds up!
I noticed you just said "ass." Is that kind of potty-mouth language normal around here?
We're not sailors, but we do drop swear words now and again. You won't hear or see it too much from us, but we wanted to make sure you knew that a random "ass" or "damn" or even the occasional "shit" 💩 can be heard. If that's not cool with you, at least you know ahead of time!
What accessibility options do you offer for your coaching sessions?
Great question! Making our resources more accessible to WAIMers with a wide array of abilities, challenges, life circumstances, and learning needs has become a huge priority for us. Right now, every live coaching session since May of 2020 to the present has:
high-quality captions available with the HD replay within one week,
a downloadable transcript PDF,
the presentation slides are downloadable as a PDF,
plus an audio-only download of the session.
We hope this combination of deliverability options can be customized to your specific needs.
We also recently added all our coaching sessions as audio-only recordings into a private podcast feed so you can subscribe in your favorite podcast player and take us on the go!
We regularly check in to make sure every WAIMer feels they are able to utilize the resources in the program and their specific learning support needs are being met to the best of our ability with the resources we have as a business. 👍
If I join WAIM Unlimited and finish my payments, what happens then? Do I really NOT pay you guys in the future??
Once you pay off the $2,000 total for WAIM Unlimited you are 👏 done 👏 paying 👏 us 👏 forever! There’s no loophole or fine print. We believe in offering something that’s “too good to be true” and that’s exactly what WAIM Unlimited is. Once you finish paying, you’re done giving us money but we’re not done giving you value. You’ll get access to EVERYTHING we do in the future at no additional cost. Boom!
Wait, I also get a Teachery Lifetime account??
Yes, you sure do friend! Because we created the online course platform Teachery, we get to decide to include it in your WAIM Unlimited purchase. Teachery is $49/month and you’ll get a lifetime account at no extra cost AND you’ll continue to get any new Teachery features and updates in the future!
When you say "direct access" to you two, what exactly does that mean?
There are a lot of folks out there who tell you that you’ll get “direct access” to them, but then you find out it’s a community manager or a virtual assistant. We’re not saying there’s anything wrong with that, it’s just not the ballgame we play within WAIM. When we say direct access, we mean you can DM or email us whenever you need it. We’ll answer. Us. Not assistants, managers, or our robot butlers. Our robot butlers are too busy making us gluten-free chocolate chip cookies anyway!
What if I want to cancel WAIM Unlimited?
We’re big on commitments around these parts, but we also don’t hold people hostage. If you need to cancel your WAIM Unlimited account, you can do so without needing to ask us (we don’t hide the cancelation button). However, unless it’s some sort of emergency, if you do decide to cancel before the end of your payment schedule, just know that you will NOT be able to re-join again. Like we said, we take commitments really seriously. By signing up to join WAIM Unlimited, we’re devoting time and resources to you. We hope you’ll do the same for us.
What happens with monthly coaching during and after 2025?
June and July will be our standard live group coaching sessions. From August to November, we will be taking parental leave 👶 and will release a monthly pre-recorded coaching session on a new business topic. There will be a release date and time each month where you can watch the session (live) with other WAIM members and chat together. In December 2025, we are planning on a final live coaching session. Then, in 2026, we will shift to monthly Q&A video calls, updating your on our AI tool-building progress and answering any questions to help with your current business needs!
I am guarranteed 4 new software tools in 2026? Please tell me more...
We are pivoting Wandering Aimfully into an AI-powered tool building business in 2026. These tools ARE going to be focused on helping creators just like you grow your revenue, build your audience, generate content faster, etc, and all with your direct input! You will be integral into helping us choose the tool to build, you'll see all the BTS goodies of what it takes to go from idea to real application, and you'll follow along as we market and promote each tool to get paying customers (but remember, YOU won't pay for these tools, you get them 🤩 included with WAIM Unlimited! 🤩)
Do you have a refund policy or a 30-day money-back guarantee?
Listen, we totally understand that you're taking a leap here and you want reassurance. However... we’re not selling you a blender here. We’re selling you our hard-earned experience, knowledge, and time. If you’re the type of person that needs a money-back guarantee and you're already thinking about refunds or trap doors, you're probably not ready for WAIM at this point. Our program only works if you go all-in and keep the promise to yourself to show up. #realtalk #justbeinghonest #wearenotblenders
You guys used A LOT of emojis on this page, how do I know you take business seriously? I need help with my biz.
Lots of other entrepreneurs would downplay things like fun and humor and throw all kinds of impressive accolades, corporate logos, and vanity metrics at you. We COULD do that... but we’re not those kinds of people. Sure, we’ve written for Inc Magazine, Fast Company, Entrepreneur Magazine, etc; we’ve both traditionally published books; we’ve both been featured multiple times in major media outlets (HuffPo, New York Times, The Wall Street Journal, etc); and we’ve grown a handful of businesses from $0 to six-figures in just a few short years. (Ew, can we be done with that part now?!) BUT… those aren’t the things we take the most pride in. What you see on this page and what you’ve read is what really motivates us. We value joy and laughter and fun just as much as we value results. If you still need all the vanity metrics and lots of fancy social proof, WAIM probably isn’t right for you.
I'm an INFJ, is WAIM right for me?
YES. 1000% yes. No, seriously. This is an oddly specific FAQ question, but over time we have seen a funny pattern develop and a high number of INFJ’s tend to flourish in WAIM. Our community is thoughtful, caring, and our approach to business doesn't make you feel guilty for taking time that you need to recharge, rest and go at your own pace. PS, ALL other personality types are welcome too (Jason is an ISTJ), it's just that we just know INFJ’s fit really well!
What's the best "classic" movie we've watched?
Ahhh, you know about our weekly "classic" movie night 🎥 🍿? We watch two movies from our childhoods (both born in the 80s), so "classic" for us means movies made in the late 80s, 90s, and even some early 2000s. It's really hard to pick a favorite from the 150+ movies we've watched, but if we HAD to pick (and if we had to agree), we'd probably go with the Keanu Reeves gem: Speed. It holds up!
© 2025 Really Awesome Company. All rights reserved.
© 2025 Really Awesome Company. All rights reserved.
© 2025 Really Awesome Company.
All rights reserved.


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