06
Sessions
10
HOURS
05
Get monthly coaching and support to FINALLY gain momentum in your business without burning out in the process. đŠ Learn more about WAIM Unlimited.
Do you feel like you KNOW there are ten different ways you could be improving your marketing, or honing your messaging, or building an audience⊠but youâre overwhelmed with the thought of doing EVERYTHING, so you end up doing NOTHING?
We get it. Finding focus and clarity has always been hard, but itâs gotten 10x harder in these super uncertain and stressful times weâre living through.
But what if you were finally able to see EXACTLY the areas of your business that need the most help, and you had someone telling you how to fix them and what ORDER to tackle them in?
How good would it feel to stop trying to do it all, and instead methodically improve one aspect of your business at a time so you could start seeing real momentum?
Thatâs what we want to help you do with our program Wandering Aimfully (WAIM) Unlimited and our Un-boring Business Roadmap within it.
With our help, youâll be able to shake up the patterns, limiting beliefs and habits that have been keeping you stuck, and youâll have a practical plan to get more revenue in the doorâall at a sustainable pace that works for YOU.
The roadmap is based on a decision tree flow chart meant to guide you straight to the action step that will have the greatest impact on your business.
In this step you'll focus on defining the core aspects of your business that will inform your marketing strategy and you'll fortify your own mindset and processes, as neglecting these things can actually be limiting your progress further down the roadmap.
1.1 đĄ Come up with a business idea.
1.2 âAnswer the 4 foundation questions of a business.
1.3 đŻ Define your business goals.
1.4 đ§ Make sure your mindset is right.
1.5 â
Define a system for getting shit done.
1.6 đš Design a brand identity.
Once your foundation is set, in this step you'll evaluate the core thing your business sells, whether it's an online course, membership program, or client service packages. Before you improve your marketing, it's crucial that you know you're selling something people want, and that you're communicating the benefit in a compelling way.
2.1 đ Determine your core product offering.
2.2 đ Learn to communicate your message effectively.
2.3 đ€ Get in the selling mindset.
When your offering is locked in, now the experimenting really begins! The vast majority of business owners we talk to who aren't seeing the sales they want actually just have a breakdown in their marketing strategy, or what we call their "marketing bridges." In this step you'll learn how to map our your customer's journey to buy from you and you'll be able to identify whether you have gaps in that journey you need to fill.
3.1 đș Set your marketing strategy and customer journey.
3.2 đ Grow your email list.
So many people focus their time on creating social media content, but what if we told you there was a way to create content TODAY that would still pay dividends years from now? With your marketing bridges set, at this step you're in a great place to super-charge your traffic and publish strategic content designed to attract your ideal buyers.
4.1 đ§Č Create content that attracts your ideal audience.
4.2 đ€łGain brand awareness using Instagram (optional)
4.3 đConsider creating a podcast (optional)
Finally, your website is the arena where your marketing strategy gets put to the test. So many people START at this step, but we promise you, if you go through each previous step in this roadmap, your website will feel like a piece of cake to update because you'll know exactly what role each page plays in your strategy, and you'll see how your site serves your bigger business goals.
5.1 đ„ Create a website for your business.
5.2 đ Make sure your website design reflects your marketing strategy.
5.3 đ Optimize your website based on your analytics.
âI remember the feeling a few years ago when $10k/month was only a dream. Today, thatâs a reality and Iâm loving the freedom and the flexibility it allows me to create more products, spend time with my community, and provide consistent income for my family."
"Iâve been saving an average of $700 a month just from one Wandering Aimfully exercise. I finally feel in control of my numbers and income goals and have solid data to base them off instead of imaginary numbers in my head."
"In my first month, WAIM paid off huge for me. I just have to say that Iâm super appreciative for WAIM. At the end of a long workday, after getting kids to bed, a dog walked, a lawn mowed, etc⊠Iâm exhausted. The simplification of the WAIM Unlimited (getting all the past courses) is AMAZING. It keeps me moving even when I only have 15 minutes in an evening. And while there is no way I can possibly be on Slack as much as I want to, itâs awesome having engaged people that are interested in helping each other when I do jump back in. Cheers to you fine people of WAIM, cheers to you!"
"Iâm on pace to triple the income I was making in 2016 as an assistant principal before I joined Wandering Aimfully. This year I launched my first serious course in an attempt to keep building without burnout. Even with a super tiny email list, I made $8,000."
"I saved $2,000 annually using the Build Without Burnout expenses exercises (which saves me almost double what it cost me for to join). Within 4 months of joining Wandering Aimfully, I launched the beta round of my first live branding program that brought in $1,500, which was about 10x what I've ever previously got from 'launching' courses."
"Caroline and Jason both share so much value by showing the nitty gritty detail-y stuff. Their thoughts/inputs when someone asks a question in Slack and how they put their business on display are the premium product in WAIM. I just love them, their creative entrepreneurialism, and look forward to continuing to follow their process!"
"I know the business I want to be running, but Iâm not 100% clear how to position it to a potential customer so theyâll buy from me."
"I know Iâm supposed to create 'content' but between articles, videos, podcasting, and social media, Iâm 1000% overwhelmed and donât know where to even start."
"I know marketing and audience growth are important, but I donât want to spend all my time doing those things. I wish I had a clear marketing plan I could follow so I can spend time on creating."
Teachery Course Platform Account
to make free online courses.
Private Slack Community
to connect & feel supported by other business owners.
WAIM.AI Personal Coaching âRobotâ
to get audio encouragement when you're feeling down.
Monthly
Q&A Calls
to get real-time advice from two entrepreneurs who've been there.
The Course
Vault
to learn specific skills and add to your knowledge base.
You get a lifetime Teachery account! This alone is a $49/month value that we include with your WAIM Unlimited membership. This is our very own software platform you can use to create and host all your online courses, make landing pages, and start earning money with your creative talents.
Over 700 creative biz owners from around the world hanging out together and supporting one another on a daily basis. This is a carefully curated space where we make sure our members feel safe sharing all aspects of life and work.
Another new addition to our WAIM Unlimited program is an audio coaching experience where weâve recorded 220+ short coaching messages to help you fight through feeling: unmotivated, uncreative, stressed out, lost, not sure what idea to pursue, how to grow your email list, and much more.
Through the remainder of 2020, weâll host a live coaching call each month and do a deep dive on ONE part of your business you should focus on. Youâll also have access to our previous 11 recorded coaching calls and in-depth workbooks. After 2020, weâll still be showing up for you monthly, with Q&As and more fun things we have planned.
40+ additional courses, video workshops, interactive checklists, pre-made branding templates, and more that youâll get access to in our completely custom WAIM Dashboard experience.
We love sharing EVERYTHING with our members. The good, the bad, the ugly, so you can learn along the way with us.
We arenât about that âfigsâ life around here. Yes, we like money as much as other people, but success is more about living a balanced life.
Silly emojis, cheesy dad jokes, LOL-worthy GIFs, weâre all about making business coaching fun and enjoyable.
(Unless youâre an alien đœÂ reading this, then, well, hello to you too!)
First and foremost, we care deeply about our WAIM family. We welcome and celebrate all people, regardless of race, ethnicity, gender, sexual orientation, physical ability, body size, or any other characteristic, and it's important to us that we treat everyone as being on the same âlevelâ within WAIM. If that's not cool with you, WAIM probably isn't the right fit.
We do NOT sell the dream and we do NOT have a âfoolproof plan to guarantee you $100,000+ (6-figs!) in your business.â Many other business coaches want to promise you the moon when they only end up delivering you unmet expectations and searching for the next coach or program. Thatâs not us. Do we have a business roadmap for you to follow? Heck ya we do! Has our roadmap and monthly coaching program helped our members reach success on their terms? Abso-freaking-lutely! Can we guarantee any amount of success for you? No, we cannot, and neither can anyone else. All we can do is share our huge breadth of *actual* business experience and give you practical steps to follow while being there to support you along the way. Getting people to buy into the dream is easier, but it's not REAL. If you're tired of buying into empty guarantees, we're glad you found us.
We donât just make money teaching people how to make money. In fact, we openly admit that we arenât great at things like creating passive income funnels and FB Ad growth machines. What we ARE good at is defining what actually matters in our lives, building profitable and sustainable businesses that support our specific goals, and ensuring that the systems and processes are in place to avoid burnout at all costs. While we do focus on helping people build profitable online businesses, our actual business experience comes from running design/marketing agencies, working with clients, selling a variety of courses, getting books traditionally published, building a physical art business, doing paid public speaking, creating and selling software applications, and many other business experiments since 2006. You get the benefit of that wide range of experiences when you're in our program!
We are all about honesty and transparency. We have shitty weeks and we have up and down moments in our businesses just like you. Anyone who wants to pretend otherwise is lying to you. We keep it REAL and we share our mistakes and missteps with you so that you can try your best to avoid what we do wrong. If youâre looking to learn from a âperfect business coachâ thatâs not us.Â
To sum this entire section up, we want you to know we care. We care about constantly learning how to be better people. We care about having the mentality of âenoughâ when it comes to money. And, we care about being available to you and being part of your unique journey in business (and life).
Have you ever heard that phrase: âItâs hard to read the label from inside the jar?â When youâre IN your business every day and youâre wearing all the hats and doing all the things, itâs easy to feel like youâre lost in a forest of tangled paths.
You get so stuck in the weeds and the million different decisions you have to make that everything starts feeling muddy and uncertain. Our job is to periodically bring you back to your TRUE path with crystal clear focus. No matter how many dead-ends you walk down, no matter how many wrong turns you makeâŠ
âŠyouâll find your way back to clarity and focus with the tools and processes we share.
We believe whole-heartedly that business should be FUN. Because what is all of this hustle for if itâs not lighting you up on a daily basis?
As business owners, we often focus on the destination (X revenue goal, X many followers, X many email subscribers) and we forget that the milestone is such a small segment of time compared to the journey. If youâre bogged down, burned out, and feeling uninspired, we will share as many gif stickers, emojis, jokes, and dance parties as it takesâŠ
âŠfor you to feel the joy again in your business.
The truth is, having an online business can be freaking LONELY. You canât just mosey on over to Karen in Accounting to talk your latest Netflix obsessions because Karen in Accounting is YOU.
You wonder if youâre struggling because youâre just not cut out for this whole entrepreneurship thing, but youâre only doubting yourself because you canât see that everyone else is just figuring it out too. Our community is full of intentional, kind, open-hearted doers who will make you feel seen and supported andâŠ
âŠwe will be right there among them always eager to cheer you on.
You know how you wake up and youâre a lifeless zombie and then you have that first cup of coffee and suddenly you feel like all systems are a go and now youâre an ACTUAL superhero and can do anything?
Wandering Aimfully Coaching IS that cup of coffee for your business. People think of motivation as a myth, but itâs a very real thing. Itâs a FEELING. Itâs an energy. Itâs that spark that lights up your potential and reminds you of your own power. We promise to be the ones encouraging you when the lights have dimmed and youâre feeling unsure. We will beâŠ
âŠthe caffeine injection you need to remind you of your own potential whenever you need it.
You will check off those monthly action items with the enthusiasm of someone who just discovered thereâs still $20 on that five-month old Target gift card.
When life gets busy or you fall into old patterns, you will not shame yourself or feel like a failure for falling off the wagonâyou will act like you just fell onto an Olympic-sized trampoline and you will double-somersault your way back into action with excitement and resolve to give it another go.
The benefit of being a small business is that you donât talk to moderators or assistantsâŠyou talk to US. But this is only a benefit if youâre willing to be vulnerable and ask for what you need.
"I used to be addicted to online courses and subscribing to newsletters and learning whatever I could from whoever wanted to teach me. After an overwhelming amount of overwhelm, Iâve since cut much of it out of my life. I have chosen a very few people as my teachers, as people I want to keep listening to in this noisy world. I knew I wanted to learn from people with your energies: fun, vibrant, authentic (I could go on âŠ) I donât know how you do it, but the live topics are always timely. Thank you so much for being you, and for somehow knowing what I need to hear."
"There is a certain dynamic and energy that Jason and Caroline bring to coaching sessions that's hard to describe. You can tell they actually know what they are talking about, and have tested out what they are presenting firsthand. They focus on helping you with real issues, and provide actionable advice that isn't overwhelming and just works."
"Taking the leap to be a part of WAIM felt big for me months ago, and now I don't know what I'd do without it. My Mom has been a coach for 20 years, and she's noticed a difference in how clear I am, how I'm approaching my business so much more confidently, and how I'm inspiring her to do more with her business since I started working with you."
"I've been part of a lotttttt of online communities and joined a lotttttt of programs, but there's nothing quite like WAIM. Learning from you both has been SO DAMN REFRESHING and makes it so much more simple, easy and fun to execute. Carol, we ADORE those incredible workbooks you work so hard on...and Jason, I'm convinced you're a robot because the way you love on the community is beyond anything I've ever seen."
"Since I joined WAIM, I felt like I joined a family of amazingly warm and awesome people and the coaching was no different! It felt like I was chilling with some friends that know a lot about a certain subject and are super excited to share their knowledge! ...I really like your approach. Oftentimes I feel like these coaching things are too dry and very number oriented and too businessy. I REALLY want my business to bring me joy and serve my lifestyle and your approach is just that!"
"WAIM Coaching (and WAIM Unlimited in general) is the best money I've ever spent. I'm a recovering course + program + buying all the business things junkie, so that's saying a lot. I watch the replays (because, timezones, and I need sleep) and I love being able to pause + take breaks to really mull things over. You stay true to the name of unboring coaching and I love watching the sessions knowing that 1) I'm going to learn something super practical and 2) I'm probably going to spit my tea across the room because you both make me laugh. Thank you so much! You guys are the best!"
â ïž Before you hit the BUY button, it's important you know something: We do NOT believe in separating our values from our business or in "staying in our lane" when it comes to human rights issues facing our world. We're two people who believe in standing up for things like racial justice, environmental justice, and LGBTQ+ support. We are committed to making our community a safe place for our members, especially those who might find themselves oppressed or discriminated against elsewhere. If that bothers you, please do not join WAIM Unlimited! You can read more about our stance on social justice here and you can check our community guidelines here. â ïž
We are best friends đ« and business partners đ€who have been at this online business gig for yearsâhim for over 10 đŽ, her for over 5 đ”. We technically met on Twitter in 2010 đŠ, when Caroline was just a college advertising major đand Jason was at the height of his first crazy entrepreneurial adventure where he earned $1,000,000+ wearing t-shirts đ for a living (Yes, really! Google it.đ) We've been together ever since, and we made it official by eloping on a cliff overlooking the ocean in March of 2017. đâ°đ°đ€”đđ©đčđ
Her superpower is self-awareness đ§; his superpower is action-taking â . She's an Enneagram Type 4 (Individualist)đš; He's an Enneagram Type 8 (Challenger)đ ââïž. His guilty pleasure is Dragon Ball Z đ; hers is anything Bachelor-related.đč