All decisions should stem from the alignment of these four core pieces of information. We call them the 4 Q’s because they answer four questions: Who, Why, What and How?
Who does your business help?; Why does your business exist?; What benefit does your business provide?; How does your business provide that benefit?
Every great business strategy begins with absolute CLARITY on these questions.
If a potential buyer gets to your services page or your product sales page and they can’t clearly understand what problem your offering solves, it won’t translate to revenue.
We help you see your buying process from your client or customer's perspective and make the necessary changes to make that buying process a HECK YES for them, which translates to more sales!
We like to think of marketing as a bridge from the “Mainland” internet (where everybody hangs out) over to your “castle” aka your offering.
Your marketing = how you get their attention and lead them step-by-step through a journey of TRUST to introduce them to your offering and have them buy from you.
Plot every step of your customer’s journey along this “bridge.” Look for opportunities at every step to lead them to the next step.
We have a 3-part content strategy we teach using (1) foundation articles to get organic traffic to your website; (2) an email newsletter, podcast or YouTube channel for ongoing, trust-building content; and (3) social media micro-content to promote your pillar content where your audience hangs out.
Finally, bring your whole strategy together and update your website using our APSOSA framework we teach inside Un-Boring Coaching to tell a compelling story on your home page and make sure you capture the attention of your target audience.
Learn how to experiment with your opt-in copy and marketing bridges to convert your traffic to email subscribers and email subscribers to paying clients or customers!
Watch our epic case study below and see how we use our years of expertise to improve this copywriter's business strategy!
The Un-Boring Business Roadmap is the cornerstone piece of our WAIM Unlimited program. It's a decision-tree style sequence of steps based on our methodical 5-step system for improving your online business. All you have to do is answer the questions and the roadmap will lead you to exactly the aspect of your business you need to focus on, along with learning resources to help you improve it.
Our supportive community (along with us! 👩🏻🦰👨🏻🦲 ) will be there to back you up and keep you accountable every step of the way.
If that sounds like what you want, keep reading!
By enrolling in this program, here's what we'll help you with:
🤖 WAIM.ai Personal Coaching Robot (220+ short audio coaching messages to give you a jolt of motivation right when you need it)
⚙️ Lifetime Teachery account (our online course platform with everything you need to create, promote and sell digital products)
We are best friends 👫 and business partners 🤝who have been at this online business gig for years—him for over 10 👴, her for over 5 👵. We technically met on Twitter in 2010 🐦, when Caroline was just a college advertising major 🎓and Jason was at the height of his first crazy entrepreneurial adventure where he earned $1,000,000+ wearing t-shirts 👕 for a living (Yes, really! Google it.🔍) We've been together ever since, and we made it official by eloping on a cliff overlooking the ocean in March of 2017. 🌊⛰👰🤵💍🍩🍹💞
Her superpower is self-awareness 🧐; his superpower is action-taking ✅. She's an Enneagram Type 4 (Individualist)🎨; He's an Enneagram Type 8 (Challenger)🙅♂️. His guilty pleasure is Dragon Ball Z 🐉; hers is anything Bachelor-related.🌹