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Master The Secret Art of the Follow Up Email

Wandering Aimfully Through Selling

Master The Secret Art of the Follow Up Email

Over 75% of the 2,000 deals I've landed over the years have come from sending follow up emails.
Jason ZookJason Zook Jason ZookJason Zook

Written by

Jason Zook

It’s time you mastered the art of sending follow up emails. For years I’d been doing something when sending (or responding to) sales or pitch emails that just came naturally to me. That thing was sending a follow-up email. I recently realized that over 75% of the 2,000 deals I’ve landed over the years have come from sending follow up emails.

You read that correctly. Over 75%

First, let’s talk about why you should care about follow up emails

Answer these questions honestly…

My guess is that you probably said yes to at least one of those questions. My other guess is that you probably didn’t hear back after sending whatever email you sent (and you definitely didn’t send a good follow up email).

Follow up emails are your way of showing that you’re putting in more effort than everyone else.

Don’t feel bad about sending follow up emails either, especially if you’re passionate about the thing you’re emailing someone about.

An example of your first follow up email

This should be a direct reply to your first email, and could read something like this:

“Hey again NAME, [Show them you aren’t a robot]

I know your inbox is probably a busy place, so I just wanted to send a quick follow up email. I’d love to chat with you about having INSERT THEIR COMPANY AND THE THING YOU WANT. My original email is copied below for quick reference.

Would love to chat,


That first follow up email is just a gentle nudge.

It’s not a hard sell, but it’s also not as simple as just saying “hey, I’m following up.” You’re showing more effort than probably 95% of the people that email that person. And I’m willing to bet that percentage is accurate based on how many people send me emails and never follow up. Ever.

If you don’t hear back after your first follow up email, or you just want to add more creativity to your follow up emails (which you should), you’ll need to invest a bit more time to grab the person’s attention.

Getting more creative with your follow up emails can look like this:

The idea of sending follow up emails might sound daunting and hard to keep track of. Don’t worry, it’s not!


3 Ways To Make Follow Up Emails Easy

It’s time to stop making any sales process harder on yourself. It’s already difficult to muster up the courage to ask someone to buy from you, it can feel nerve-wracking to remind someone that you want them to give you their hard-earned money.

#1 tip to making follow up emails easier: Create a Google Spreadsheet (or Excel) and catalog all your email outreach efforts.

In your spreadsheet include columns for the person’s name, their company, their email address, when you sent (or received) the first email, when you sent your first follow up email, when you sent your second follow up email, etc. This document is crucial if you’re working on one big project. I created a Google Spreadsheet for my SponsorMyBook#2: Use tools like or Boomerang to remind you to send follow up emails.

I probably use 2-3 times per day. It’s a simple (free) email tool that doesn’t require any software or installation. Simply put a time you want to send a follow up in the Bcc field of your email you’re sending and the service will send you a reminder email that you need to follow up. (You can set whatever time you want, example:,, etc.)

#3: Use a virtual assistant.

For not much money, you can hire a virtual assistant to work hourly and help keep your follow up emails organized. One great virtual assistant company I’d recommend is Don’t Panic Management. They can help you plan, strategize, and get creative with your email pitches and subsequent follow up emails.

I can’t stress the importance and value of sending follow up emails enough.

People are busy and get loads of emails every single day. I also know that when people have reached out to me via email asking for things, I tend to wait and see if they’ll send a follow-up email. This shows me they actually care and really want whatever they emailed about.

Following up doesn’t have to be difficult and shows extra effort. Be diligent about your follow up emails and you’ll start getting responses!

Master The Secret Art of the Follow Up Email

(Big Fat Takeaway)

It's incredibly important to send follow up emails whenever you're trying to get someone to buy from you. Don't overcomplicate it and use a few simple strategies to stay on top of your follow-up game.


This article written by

Jason Zook

I'm all about that Cinnamon Roll life (that just seemed like a "cool" way to say I love baking and eating cinnamon rolls). Also, I co-run this WAIM thing as well as Teachery. Currently, 75ish% completion of Tears of the Kingdom 🧝‍♀️⚔️.

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