Hey there...
What if we told you it was possible to 🚀 boost your revenue, ⏰ gain free time, and 🎉 have more fun in your business?
We can help! 💪
FREE QUIZ! What's Your Business Bottleneck?
7 quick questions to identify the ONE area holding your business back from financial freedom.
TAKE THE QUIZ
Don’t show this again, thanks!

Made Vibrant

What To Do When Comparison Kills Your Confidence

Caroline ZookCaroline Zook Caroline ZookCaroline Zook

Written by

Caroline Zook

What To Do When Comparison Kills Your Confidence

Is it just me or does it feel like we’re hitting maximum capacity with digital downloads and online courses and membership sites and 5 reasons you should __________ blog posts?

I know it could just be that I’m primed to see digital products everywhere because that’s my primary business model these days, but there’s a part of me that is starting to feel like the walls are closing in a little bit.

Don’t get me wrong, I think it’s a beautiful thing that people are teaching others what they know, and that, in the process, they’re able to create joyful lives full of flexibility and freedom — heck, I’m one of those people, and I’m a prime example of the value and impact that online learning can add to a person’s life!

BUT, if I’m being honest, it can be difficult to run a business in an arena that seems to be getting larger and more crowded by the day.

Every time I come up for air I feel like I’m seeing a new blog, a new podcast, a new brand, a new webinar. He’s doing it biggershe’s doing it betterthey’re all doing it faster and smarter and OH MY GOSH HOW WILL I EVER STAY RELEVANT?

Any of that ring a bell? Hopefully it’s not just me.

Tell me if this sounds familiar…

Let me tell you what, boy have I’ve been there. More times than I can count, in fact.

Those dreaded comparison gremlins not only have the power to drive you crazy, but they find small and sneaky ways to absolutely CRUSH your confidence.

So, how do we fight back? How do we find the motivation to press forward even when we feel like everyone’s ten steps ahead and there’s not an original bone in our body?

Well, I’ll tell you what I do at least.

I return to what I KNOW is authentic about myself.

(Authenticity, you beautiful thing, there you are rescuing me again!)

I know it’s probably bad form to talk about all this on the day I’m re-launching a shop full of, yes, digital products, but that’s why in some ways I think it’s even more important to talk about.

We all know I’m certainly not the only one writing e-books and building online courses and designing worksheets on the internet. FAR from it, as I’ve pointed out.

But what keeps me making them is the fact that I love it. That I truly believe in the power that these resources can provide in the form of knowledge and support and motivation. More importantly, though, I believe in the unique spin I’m able to bring to everything I create.

THAT is what I want you to remember when the comparison gremlins come knocking. I want you to remember that:

Your individuality is your secret sauce.

It’s the secret family recipe that keeps your customers begging for more. The thing that keeps your tribe coming back AND (conveniently enough) the one thing that no one can steal from you.

But here’s the realllllly important caveat to using your secret sauce to stand out in a sea of seemingly similar businesses:

YOU have to believe you’re special before anyone else will.

“YOU have to believe you’re special before anyone else will.”

When I say that, I don’t mean it like a vague inspirational poster. I mean it like a direct order handed down from a drill sergeant. An imperative statement. I’m writing it again just to make sure it really sinks in:

You HAVE to believe you’re special.

When you’re floating aimlessly in a sea of self-doubt, you have to anchor yourself to reality with the unwavering belief that no one else on this earth can do what you do quite LIKE you do it.

Otherwise, it’s just too easy to get swept away by comparison. It’s too easy to feel like it’s all been said, it’s all been written, it’s all been done.

(And if that comparison keeps you from creating the beautiful work that I know is in you, well all of us are going to be the poorer for it.)

To put it simply: The best way to be original is to ignore what everyone else is doing.

To remember that your uniqueness is inherent, innate, and indelible.

To press forward towards your dreams with vision and confidence, regardless of if those around you are pointed in the same direction.

I know we’re just talking e-books and online courses here, but on days when I get discouraged that maybe I have nothing new to say, I remember that I have A LOT to say about not having anything new to say, and that just might be MY secret sauce. 🙂

This week, whatever you’re working toward, I want you to dig deep and remind yourself why you are the ONE PERSON in this world that is best-equipped to make that happen.

Then, do whatever you need to do to really believe that.

Wishing you a wonderful week.

What To Do When Comparison Kills Your Confidence

(Big Fat Takeaway)

IT IT

This article written by

Caroline Zook

She/Her | Artist, designer + writer passionate about helping soulful creatives grow into their brightest selves. Lover of bright colors + even brighter people! One half of the crazy duo running these parts!

Continue the conversation:

Now What?

Join “Wandering Weekly,” a newsletter to help you live, work and create with more intention.

Each Monday we’ll visit your inbox and share a lesson we’ve learned on our own entrepreneurial journeys. We keep it real and aren’t afraid to be vulnerable, honest, and 100% transparent when it comes to working for yourself.

Wandering Aimfully Through Creative Business Guides Running A Business

Setting Up, Running, and Growing a Paid Community

We’ve been running a paid membership community since 2018, and in this article, we want to share everything we’ve learned (and help you avoid our mistakes!) The first thing you have to realize about starting a paid community is that your potential customer doesn’t wake up and think, “I wish I could join a paid […]

Wandering Aimfully Through Confidence Failure Guides

12 Toxic Mindsets To Avoid as a Business Owner & How To Fix Them

No one is immune to negative thoughts, and that’s why taking a hard look at your mindset is such an important task for any business owner (heck, any human!) We (hello, we’re Jason and Caroline Zook 👩🏻‍🦰👨🏻‍🦲 by the way) know how tough it is to start a business, run a business, or simply create […]