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Whenever you’re doing a launch for a product you typically have multiple ideas and plans. For us, we had ONE specific plan that involved something way more hands-on and a ton of extra effort (YouTube Live, promotion, etc). We decided to completely scrap 🙅🏻♀️🙅🏻♂️ that part of our launch plan to keep our sanity.
If you run your own business or are selling anything, it IS important to make money to be sustainable but *not at all costs.* This is why you put a plan in place well ahead of time and you can adjust on the fly as needed – like we did this week!
We spent some time talking about 👀SALES FUNNELS 👀 and how we’re rethinking these for our own businesses. The subtle reframing to 🌉MARKETING BRIDGES 🌉should help us not get bogged down with negative thoughts about selling, as that even happens to us. Sales funnels/marketing bridges ARE essential to running efficient online businesses and they don’t have to feel gross or sleazy.
We also shouted out more of our new WAIM Coaching members and even included some silly made-up facts about them. #fakeshoutouts
🗣 Leave a comment on YouTube: Are you a “🌺 delicate flower sleeper” or a “🤖 robot sleeper?”
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
One of the things we wish more online business owners understood was how important experimentation is AND how long it can take until you find your footing.
Yes, we ALLLL want success to come to us faster but it doesn’t happen just because you dream about it. For our own Wandering Aimfully business, we’ve tried tons of stuff in the past two years. If you want to read about all our experiments, what’s worked, what hasn’t, and how we’ve dealt with all the bumps along the road, go here.
If you’re feeling in a bit of a rut or you haven’t seen much movement with your biz lately, maybe it’s time to SWITCH 👀 IT 👀 UP 👀. Doing something new can reinvigorate you and whatever part of your business you’re working on (as we shared with a WAIMer Michelle!)
Big shoutout to the new WAIM members joining us during our final enrollment period of our Un-Boring Group Coaching program this month! We’re stoked to have so many new faces! 😍
🗣 Leave a comment on YouTube: What routines, content strategies, habits, etc, do you need to switch up with your biz after watching this episode?
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
We’re getting really close to the 2-week launch of our un-boring coaching program (final enrollment of 2020!). In this week’s episode of The Uncertain Times, we share what last-minute tasks and to-dos we’re working on.
But, more important than the tasks and the to-dos, we talk a bit about selling in general. Most people undersell their offerings because they don’t want to feel “sleazy” 😤or like they’re 😬overselling. We’ve sold enough stuff in our 10+ years of entrepreneurship to know you HAVE to do ENOUGH selling to hit your revenue goals (and your goals *don’t* have to be 6-figure launches).
There’s also a bonus OFFICE TOUR! We recently moved Caroline’s office around and thought it would be fun to share a quick tour.
👉👩🏻🦰🛋 21:52 Office tour starts!
🗣 Leave a comment on YouTube: Do you struggle with selling? What is the part about selling that bothers you the most?
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
📬 Jump on our email list to be the first to know about our final coaching enrollment for 2020 (May 18 – June 1).
If you’ve ever launched anything before you know it’s about 10x harder than it looks. There are more to-dos than you think. Each to-do takes twice as long as it should. And, you have to manage the roller coaster of emotions that goes along with selling something.
We break down the specific process we’ve honed over years of selling and launching a myriad of different products (and services).
In this episode, we’ll also talk about the importance of reframing WHY you are creating certain content. As Caroline put it, “is this being done for the LIKES or for the SALES?” There’s a really important distinction you have to make and be okay with when the content you’re creating is going to get lower viewership (as long as it’s being viewed by the RIGHT people!)
👩🏻🦰 – The book Untamed by Glennon Doyle
👨🏻🦲 – The YouTube channel You Suck At Cooking
🗣 Leave a comment on YouTube: Did you learn something during this episode about how better to manage a BIG project of your own? Let us know! Or… just say hey 👋.
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
A little bit of a different way of sharing our weekly Uncertain Times content this week. We have a short, more light-hearted video from 👨🏻🦲 and then we sat down separate from that video to talk about what we’ve been working on.
👋 Do you prefer the video version of the podcast? Or would you rather see each week like this one? (Let us know on IG or via email!)
One of the biggest things that are helping us navigate getting ready to do a launch of our Un-Boring Group Coaching program (this will be our FINAL enrollment for the year) is the subtle mindset shift of “we’re pushing our launch on someone” to “we’re offering our launch to the right person.” If you’re feeling uncomfortable about selling right now, maybe that shift can help you?
We also break down the next steps we’re taking for our launch: Creating an affiliate program for our current members and giving them all the information possible to help them succeed. As well as getting all our sales emails, social media content (QuarCon), and plans in place so that our launch has a sense of ease about it when the time comes.
Caroline shares a big mental repositioning as it relates to working during this pandemic. Oddly enough, the pressure of something looming larger has removed the normal heightened pressure of work. Are you feeling any of that?
😍 If this episode got you excited about the final enrollment of our coaching program you can watch our free coaching session on optimizing your website at https://wanderingaimfully.com/free
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
If you’re anything like us 👩🏻🦰👨🏻🦲 you’ve recently, A) fought with your significant other, family member, or friend about something really silly, and B) find yourself navigating a roller coaster of emotions more now than ever.
This past week we embarked on a new idea 💡 to give back to our online biz owner community while also trying to do something interesting leading up to the launch of our coaching program. In usual Zook-fashion, we bit off more than we could chew with this new idea and it led to a small “breakdown.”
After navigating our emotions, Caroline brought up the thought that’s been going through all our minds, which is just being more present right now. Not getting overwhelmed by all the *what ifs* of the future and what COVID-19 looks like down the road, but focusing on what we can control right now.
We wrapped things up with a short chat on taming our egos (especially Jason) but also about appreciating STAYING SMALL. The irony of writing that in all caps, is not lost on us 😉.
🗣 Leave a comment on YouTube: This one is random this week, but what TikTok accounts or videos are just feeding your soul right now (or giving you all the LOLs)?
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
This week we (obviously) shared our “Quarantine Five” but before that, we went over a few housekeeping items.
We reflected on our overall mindset and how we’re managing each day as it comes. Some days are great, productive, and our outlook is positive. Some days are the complete opposite. Both are okay and completely normal right now!
Jason shared Twitter poll results based on people’s spending behavior right now for digital products. The results were *somewhat* surprising, even though Caroline guessed them. Here is the tweet and the survey results:
✋ Curious…
Are you continuing to spend money on business-related digital products right now? (online courses, programs, memberships, templates, ebooks)
— Jason Zook (@jasondoesstuff) April 8, 2020
Then we discussed a new idea we’re going to embark upon for the next 4 weeks (both on YouTube and via our email newsletter). What was initially an idea to redesign people’s websites live has turned into a series we’re going to call “Growing Through It” (formerly Stay-At-Home-Space/Page 😅). Look for the first installment of that series coming soon!
🗣 LEAVE A COMMENT on YouTube: What 5 movie characters (non-fantasy/non-superhero) would you want to be quarantined with?? Leave the character name, actor, movie, and reason in the comments!
1. Annie Walker (Kristen Wiig) from Bridesmaids
2. Marmee March (Susan Sarandon) from Little Women
3. Andrew Paxton (Ryan Reynolds) from The Proposal
4. P.T. Barnum (Hugh Jackman) from The Greatest Showman
5. Carl Casper (Jon Favreau) from Chef
1. Mark Watney (Matt Damon) from The Martian
2. Julia Child (Meryl Streep) from Julia & Julia
3. Fred [Mr.] Rogers (Tom Hanks) from A Beautiful Day in the Neighborhood
4. Bic Mitchum (Kevin Hart) from The Wedding Ringer
5. Katniss Everdeen (Jennifer Lawrence) from The Hunger Games
Honorable mention: Any character played by The Rock (except he eats too much)
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
We’ve lost count of what self-isolation day we’re on but that’s simply because of what we’re talking about in this week’s episode of The Uncertain Times: You have to let go of the past and establish a new normal for yourself.
We share with you how we’re settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital products business, or a software business). They all have their “shit sandwiches” you have to eat at one point or another and if anyone tells you differently, they’re lying to you.
Back in 2011, Jason surprised Caroline with a birthday trip to NYC ✈️ 🍎 . We took a few minutes to reflect on that trip and all the fun we packed into 48 hours. How could Jason forget about seeing Ricky Martin live on Jimmy Fallon’s Tonight Show?? Enjoy a quick walk down memory lane.
Last but not least, the sourdough bug 🍞 hit the Zook household and you get a look at Jason’s first loaf. You can watch the Instagram story behind it in Jason’s highlights.
🗣 Leave a comment on YouTube: What analog activity (like making sourdough bread) are you diving into during these uncertain times? What’s helping distract you?
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
Repeat after us, “this is my first pandemic.” It’s such a difficult time right now and no one has all the right answers because no one has been through what we’re going through right now.
We’re navigating COVID-19 the best way we can but that way may not be the right way for you (and that’s OKAY).
👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.
🗣 Leave a comment on YouTube: Do you feel the pressure to show up for your audience right now and if so, how are you dealing with that pressure?
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.
For the foreseeable future, we’re coming to you real-time each week to share how we’re navigating these uncertain times (Coronavirus aka COVID-19), especially as business owners. Meet our new weekly video series: “The Uncertain Times.”
👋 Our only hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.
🗣 Leave a comment on YouTube: What shifts in focus or what routines are changing for you right now that are helping you get through these uncertain times?
The Enigma Cube by Douglas E. Richards
If you’re looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code casper at checkout!
Joining Wandering Aimfully is the best way to help support us on our journey AND help yourself grow your business with intention and on your own terms.