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Calm Business Encyclopedia

Why Your Business Should Be Boring AND Un-Boring

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What if we told you that one of the keys to having a successful business is a perfect balance of boring and un-boring?

We believe a “boring-ish” business is the right mix of exciting and fun paired with repeatability and sustainability. It’s all about striking a balance between the predictably boring and the thrillingly unorthodox in your business strategy.

Let’s break it down!


Why A Successful Business Should Be Boring AND Un-Boring

🥱  When we talk about the “boring” side of business, we mean the good kind of boring. This includes factors like predictable cash flow, repeatable systems, sustainable routines, and an absence of unnecessary drama. It’s the foundation that keeps your business stable.

🦄  On the flip side, “unboring” business elements inject fun, excitement, and a dash of risk. This includes creativity, novelty, experiments, and unique approaches to common business concepts. Un-boring is the spark that keeps your business exciting!

Boring vs Un-Boring Business


Finding the “boring-ish” balance creates a calm business

The goal is to achieve a harmonious blend of boring and un-boring, creating what we call “boring-ish” business. Think of it like a unicorn accountant—crunching numbers but doing it on their terms, adding a touch of flair to the otherwise routine task.

Now that you understand the concept, let’s explore how to apply a boring-ish framework to your own business!

🥱  Boring Business Focuses

🦄  Un-Boring Business Focuses

Boring-ish Business Tips


Incorporating the “boring-ish” philosophy into your business can lead to a harmonious blend of stability and excitement.

By carefully balancing predictability and novelty, you can create a unique business that stands out while maintaining a solid foundation.

Embrace the “boring-ish” mindset and take your business to new heights!

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