We share free resources in the form of 📃 articles, 📜 guides, 🎬 YouTube videos, and 🎙 podcast episodes. We offer a 🦄 monthly coaching program (that doesn't suck) called WAIM Unlimited that includes COURSES, SOFTWARE PRODUCTS, WORKSHOPS, and a thriving Slack COMMUNITY.
We’re creative business owners 🤓, best friends 👫, and oh yeah, as of March 2017, we’re also married or whatever 🥂.
Since we got together in 2010, we’ve made things in a slew of different ways, both together and apart. Caroline was first employed by Jason’s crazy t-shirt marketing company, getting her first taste of work-from-home-life (AKA: wearing a robe to work). After that we had separate businesses for a few years. Caroline created Made Vibrant, which started off as a client business doing brand design and transitioned into a digital product business. Jason got even weirder by selling his last name, writing a fully-sponsored book, and then selling his future. We’ve also built software products and sold physical goods.
Now we’ve teamed up again to create Wandering Aimfully, an un-boring coach program that embodies what we hope to bring to the world. We want to encourage more people to create meaningful work they love, earn a good living doing it, and live a life that feels successful on THEIR terms, not the terms laid out by society.
Most business owners only want to show you perfect moments. Not us. We share the good, the bad, the ugly.
We’ve gotten where we are by being 100% ourselves and we feel the best when we lean into who WE are.
There were two peanuts walking down a dark alley, one was assaulted. (Get it?? Nut puns!)
We don’t play the negativity game around here and sure, life isn’t easy, but we love focusing on the good stuff.
The way we measure success is by putting our original ideas out into the world and standing by them.
This is the “aimfully” part of what we do and we’re pretty serious about doing the things that really matter to us.
We looooove trying new things, having new experiences, and stretching our comfort zones.
A bias toward getting things done is in our DNA and crossing off to-do lists makes our hearts happy.
Former fans of LaCroix, our fizzy water of choice is Spindrift. Same as Kristen Bell. So… besties??
You can’t live a good life if you aren’t eating delicious vegan donuts. ALL THE DONUTS PLEASE.
We aren’t going to pretend we have the perfect work/life balance. In fact, we call it work/life blend. However, we’ve spent years figuring out how to have our work fit into the lives we want to live (not the other way around). Also, Jason somehow has better balance at 6’4 than Caroline. 🤷🏻♂️🤷🏻♀️
Below you’ll find a list of nearly every project we’ve worked on during our time as entrepreneurs. We chose to share Active, Past, and Failed projects because it would have been easy to just show the highlight reel of successes, but that’s not the full and true story. With exception to a few projects, everything we’ve created is exclusively available in our Wandering Aimfully Unlimited program.